Hollywood Boulevard

Hollywood Boulevard is a major east–west street in Los Angeles, California. It begins in the east at Sunset Boulevard in the Los Feliz district and proceeds to the west as a major thoroughfare through Little Armenia and Thai Town, Hollywood. After crossing Fairfax Avenue, Hollywood Boulevard ends at a stop sign, at Laurel Canyon Drive, and continues northbound, as a winding residential street, going up in the hills and canyons in the Hollywood Hills West district. Parts of the boulevard are popular tourist destinations, primarily the fifteen blocks between Gower Street west to La Brea Avenue where the Hollywood Walk of Fame is located. The heart of Hollywood Boulevard is the crossing of Hollywood Boulevard and Highland avenue. "Hollywood and Highland" is the exit to Hollywood via the 101 freeway, and the station when exiting the bus or metro red lines.

History

1890s to 1910

Part of today's Hollywood Boulevard was called Prospect Avenue, a dusty road that ran through Hollywood towards the neighboring city of Los Angeles. In December 1899, a new railroad construction began to connect Hollywood with Los Angeles in a project that was led by Peter Beveridge, H.J. Whitley, and Griffith J. Griffith.

In May 1900, the railroad connecting Hollywood and Los Angeles was completed, and another one was under construction. In 1901, the Town of Hollywood opened the new macadamized road surface with electric railway that ran down its center between Laurel Canyon and Western. Eventually, the road was widened from 20 feet wide to almost 100 feet wide in some areas.

In 1903, Hollywood became a municipality, and Prospect Avenue became sometimes called as the Boulevard of Hollywood, albeit unofficially.

In 1910, the town of Hollywood was incorporated into Los Angeles, and Prospect Avenue was officially renamed Hollywood Boulevard.

1920s

In the early 1920s, real estate developer Charles E. Toberman (the "Father of Hollywood") envisioned a thriving Hollywood theater district. Toberman was involved in 36 real estate development projects while building the Max Factor Building, Hollywood Roosevelt Hotel and the Hollywood Masonic Temple. He partnered with Sid Grauman, and they opened the three themed theaters: Egyptian, El Capitan ("The Captain") (1926), and Chinese.

Regional shopping district

In the 1920s the boulevard and adjacent streets became a major regional shopping district, both for everyday needs and appliances, but increasingly also for high-end clothing and accessories, in part because of the nearby film studios. Chains that opened includes Schwab's in 1921, Mullen & Bluett in 1922, I. Magnin in 1923, Myer Siegel in 1925, F. W. Grand and Newberry's (dime stores) in 1926–8, and Roos Brothers in 1929. The independent Robertson's department store, at and 4 stories tall, opened in 1923. In 1922, stock was sold to finance construction of a much larger department store at Hollywood and Vine, originally to have been a Boadway Bros. When Boadway's went out of business the next year, B. H. Dyas, a Downtown Los Angeles-based department store, opened in the building in March 1928, then sold their lease to The Broadway in 1931 – the building still a landmark today, known as the Broadway Hollywood Building. By 1930 the shopping district consisted of over 300 stores. The area would later face competition from areas along Wilshire Boulevard: the easternmost around Bullocks Wilshire which opened in 1929, second the Miracle Mile, and finally, the shopping district of Beverly Hills, where Saks Fifth Avenue opened a store in 1938.

1940s–1960s

In 1946, Gene Autry, while riding his horse in the Hollywood Christmas Parade — which passes down Hollywood Boulevard each year on the Sunday after Thanksgiving — heard young parade watchers yelling, "Here comes Santa Claus, here comes Santa Claus!" and was inspired to write " Here Comes Santa Claus" with Oakley Haldeman.

In 1958, the Hollywood Walk of Fame, which runs from La Brea Avenue east to Gower Street (and an additional three blocks on Vine Street), was created as a tribute to artists working in the entertainment industry.

Decline

In the 1970s, the street became very seedy and was frequented by many odd characters as shown in pictures by photographer Ave Pildas.

Revitalization

In 1985, a portion of Hollywood Boulevard in Hollywood was listed in the National Register of Historic Places as part of the "Hollywood Boulevard Commercial and Entertainment District".
In 1992, the street was paved with glittery asphalt between Vine Street and La Brea Boulevard.

The El Capitan Theatre was refurbished in 1991 then damaged in the 1994 Northridge earthquake. The full El Capitan building was fully restored and upgraded in . The Hollywood Entertainment District, a self-taxing business improvement district, was formed for the properties from La Brea to McCadden on the boulevard.

The Hollywood extension of the Metro Red Line subway was opened in June 1999, running from Downtown Los Angeles to the San Fernando Valley. Stops on Hollywood Boulevard are located at Western Avenue, Vine Street, and Highland Avenue. Metro Local lines 180 and 217 also serve Hollywood Boulevard. A Light Rail extension station is proposed at the Hollywood Blvd. and Highland Ave. intersection connection the boulevard with West Hollywood, Central LA and LAX.

An anti-cruising ordinance prohibits driving on parts of the boulevard more than twice in four hours.

Beginning in 1995, then Los Angeles City Council member Jackie Goldberg initiated efforts to clean up Hollywood Boulevard and reverse its decades-long slide into disrepute. Central to these efforts was the construction of the Hollywood and Highland Center and adjacent Dolby Theatre (originally known as the Kodak Theatre) in 2001.

In early 2006, the city made revamping plans on Hollywood Boulevard for future tourists. The three-part plan was to exchange the original streetlights with red stars into two-headed old-fashioned streetlights, put in new palm trees, and put in new stoplights. The renovations were completed in late 2006.

In the few years leading up to 2007, more than $2 billion was spent on projects in the neighborhood, including mixed-use retail and apartment complexes and new schools and museums.

In 2021, the ''Vogue Theater'', on Hollywood Boulevard, at Las Palmas, reopened as the ''Vogue Multicultural Museum''.

Renovations of the Hollywood and Highland Center began in 2020. The renovated complex was renamed Ovation Hollywood in 2022.

In 2022, for the return of the LA Pride parade to the boulevard, the city installed multi colored lighting to more than 100 trees to illuminate for special events.

Heart of Hollywood Master Plan

Advocates promote the idea of closing Hollywood Boulevard to traffic and create a Pedestrian zone from La Brea Avenue to Highland Avenue citing an increase in pedestrian traffic including tourism, weekly movie premiers and award shows closures, including 10 days for the Academy Award ceremony at the Dolby Theatre. Similar to other cities in the US, like Third Street Promenade, Fremont Street in Las Vegas, Market St. in San Francisco or the closure in Times Squares Pedestrian Plaza's created in 2015.

In June 2019, The City of Los Angeles commissioned Gensler architects to provide a master plan for a $4 million renovation to improve and "update the streetscape concept" for the Walk of Fame. Los Angeles City Councilmember Mitch O’Farrell released the draft master plan designed by Gensler and Studio-MLA in January 2020. It proposed widening the sidewalks, adding bike lanes, new landscaping, sidewalk dining, removing lanes of car traffic and street parking between the Pantages Theater (Gower Avenue) at the east and The Emerson Theatre (La Brea Avenue) at the west end of the boulevard. The approved phase one includes removing the parking lanes between Orange Drive and Gower Street, adding street furnishings with benches, tables and chairs with sidewalk widening. Phase two is in the schematic stage. Phase two is planned for 2024 and will include closing down the boulevard to two lanes, adding landscaping with shade trees and five public plazas made up of art deco designed street pavers and kiosks.

Gallery

Events

A popular event that takes place on the Boulevard is the complete transformation of the street to a Christmas theme. Shops and department stores attract customers by lighting their stores and the entire street with decorated Christmas trees and Christmas lights. The street essentially becomes "Santa Claus Lane."Masters, Nathan
"When Hollywood Boulevard Became Santa Claus Lane"
, LA as Subject , SoCal Focus , KCET." KCET. N.p., n.d. Web. 23 May 2014.

Landmarks

* American Cinematheque
* Barnsdall Art Park
* Bob Hope Square (Hollywood and Vine)
* Broadway Hollywood Building
* Capitol Records Tower
* Chinese Theatre
* Dolby Theatre
* Grauman's Egyptian Theatre
* El Capitan Theatre
* Fonda Theatre
* Frederick's of Hollywood
* Hollywood Sign
* Hollywood and Highland
* Hollywood Pacific Theatre
* Hollywood Roosevelt Hotel
* Hollywood Walk of Fame
* Hollywood Wax Museum
* Hollywood Masonic Temple
* Madame Tussauds Hollywood
* Musso & Frank Grill
* Pantages Theatre
* Ripley's Believe It Or Not! Odditorium
* Vista Theatre

See also

* List of Los Angeles Historic-Cultural Monuments in Hollywood

References

External links

Hollywood Chamber of Commerce

{{Historic Districts in Los Angeles County

Boulevard
Streets in Los Angeles
Boulevards in the United States
East Hollywood, Los Angeles
Historic districts in Los Angeles
Historic districts on the National Register of Historic Places in California
National Register of Historic Places in Los Angeles
Streets in Los Angeles County, California
Roads on the National Register of Historic Places in California
Former shopping districts and streets in Los Angeles