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Holiday Inn
Holiday Inn
is a British-owned American brand of hotels, and a subsidiary of InterContinental Hotels Group. Founded as a U.S. motel chain, it has grown to be one of the world's largest hotel chains, with 1,145 active hotels as of September 30, 2016[update].[3][4] The hotel chain is based in Denham, Buckinghamshire.

Contents

1 History

1.1 1950s–1970s 1.2 The Great Sign 1.3 1980s – present

2 Logos 3 Brands

3.1 Other

4 Historical trademark conflicts 5 See also 6 References 7 External links

History[edit] 1950s–1970s[edit]

A Holiday Inn
Holiday Inn
in Belfast
Belfast
City Centre, Northern Ireland

Kemmons Wilson, a resident of Memphis, Tennessee, was inspired to build his own motel after being disappointed by poor quality and inconsistent roadside accommodation during a family road trip to Washington, D.C.
Washington, D.C.
The name "Holiday Inn" was coined by Wilson's architect Eddie Bluestein as a joke during construction of the first hotel, in reference to the 1942 Christmas-themed, musical film Holiday Inn, starring Bing Crosby
Bing Crosby
and Fred Astaire. Their first hotel/motel opened in August 1952 as " Holiday Inn
Holiday Inn
Hotel
Hotel
Courts" at 4925 Summer Avenue in Memphis, the main highway to Nashville. In the early 1990s it was demolished, leaving behind a plaque commemorating the site. Wilson partnered with Wallace E. Johnson to build additional motels on the roads entering Memphis.[5] At the time Holiday Inn's corporate headquarters was in a converted plumbing shed owned by Johnson. In 1953, the company built its next three hotels which, along with their first hotel, covered the roads that led to Memphis. The second motel was built on U.S. 51 South. It was followed by two more in 1953, one on Highway 51 North, and another on U.S. 61. Upon Johnson's death in 1988, Wilson was quoted as saying, "The greatest man I ever knew died today. He was the greatest partner a man could ever have." What they started together, with Wilson later helming the project, became the Holiday Corporation, one of the world's largest hotel groups. By the beginning of 1956, there were 23 Holiday Inns operating with seven more due to open by the year's end. In 1957, Wilson began marketing the chain as " Holiday Inn
Holiday Inn
of America", mandating its properties be standardized, clean, predictable, family-friendly, and readily accessible to road travelers. The chain grew dramatically as a result, with 50 locations across the country by 1958, 100 by 1959, 500 by 1964, and the 1,000th Holiday Inn
Holiday Inn
(in San Antonio, Texas) opening in 1968. In 1965, the chain launched Holidex, a centralized reservation system where a visitor to any Holiday Inn
Holiday Inn
could obtain reservations, by teleprinter, for any other Holiday Inn
Holiday Inn
location. The only comparable systems at the time were operated by airlines (Sabre made its debut in 1963). Promoting itself as "your host from coast to coast", Holiday Inn added a call center after AT&T's introduction of +1-800 toll-free telephone number service in 1967, and updated its systems as desktop microcomputers, an invention of the 1970s, found their way into travel agencies.[6] Branded as "The Nation's Innkeeper", the chain put considerable financial pressure on traditional motels and hotels, setting the standard for competitors like Ramada
Ramada
Inn, Quality Inn, Howard Johnson's, and Best Western. By June 1972, with over 1,400 Holiday Inns worldwide, Wilson was featured on the cover of Time magazine and the franchise's motto became "The World's Innkeeper". In the 1960s, Holiday Inn
Holiday Inn
began franchising and opening campgrounds under the Holiday Inn
Holiday Inn
Trav-L-Park brand. These recreational campgrounds were listed in the Holiday Inn
Holiday Inn
directories.[7][8] In 1963, Holiday Inn
Holiday Inn
signed a long-term deal with Gulf Oil
Gulf Oil
Corporation where it agreed to accept Gulf credit cards to charge food and lodging at all of its American and Canadian hotels, in return for Gulf building service stations on many Holiday Inn
Holiday Inn
properties, particularly near major U.S. and Interstate highways. The arrangement was copied by competing lodging chains and major oil companies during the mid-to-late 1960s, but fell out of favor following the 1973 oil crisis. The Gulf/ Holiday Inn
Holiday Inn
arrangement ended around 1982. In 1971, the company constructed the Holiday Inn
Holiday Inn
University and Conference Center, a teaching hotel for training new employees, in Olive Branch, Mississippi. In 1973, the company built the Olive Branch Airport north of the University as a home base for its corporate aircraft. The company later branched into other enterprises, including Medi-Center nursing homes, Continental Trailways, Delta Queen, and Show-Biz, Inc., a television production company that specialized in syndicated country music shows. Wilson also developed the Orange Lake Resort and Country Club near Orlando
Orlando
and a chain called Wilson World Hotels. The acquisition of Trailways
Trailways
in 1968 lasted until 1979, when Holiday Inn
Holiday Inn
sold Trailways
Trailways
to private investor Henry Lea Hillman Sr of Pittsburgh, Pennsylvania. In the years during which Trailways
Trailways
was a subsidiary of Holiday Inn, television commercials for Holiday Inn frequently showed a Trailways
Trailways
bus stopping at a Holiday Inn
Holiday Inn
hotel. Wilson retired from Holiday Inn
Holiday Inn
in 1979. As of 2014, Wilson's family still operates hotels as part of the Kemmons Wilson
Kemmons Wilson
Companies of Memphis. The Great Sign[edit]

The iconic "Great Sign" was a familiar sight on U.S. highways in the 1950s, 1960s, and 1970s

The "Great Sign" was the roadside sign used by Holiday Inn
Holiday Inn
during its original era of expansion from the 1950s to 1970s. It was perhaps the company's most successful form of advertising. It was extremely large and eye-catching, but was expensive to construct and operate. The manufacturer of the sign was Balton & Sons Sign Company, and it was originally designed by sketch artists Gene Barber and Roland Alexander. Wilson wanted a prominent sign, desiring that it be at least 50 feet (15 m) high and visible in both directions. He also wanted a changeable marquee to welcome different groups. The original sign cost $13,000.[9] It is said that the sign's colors were selected because they were favorites of Wilson's mother. The popularity of the sign led to many imitations, some of which remain to this day. In 1982, following Wilson's departure, the Holiday Inn
Holiday Inn
board of directors phased out the "Great Sign" in favor of a cheaper back-lit sign. The decision essentially signaled the end of the Wilson era, and Wilson considered it "the worst mistake they ever made". He loved the "Great Sign" so much that it was engraved on his tombstone, with the marquee reading "FOUNDER" and the arrow aimed at his name.[10] The majority of the signs were sold as scrap metal and recycled. Several intact fragments of the famous sign have been restored and relit, mostly the Holiday Inn
Holiday Inn
top section of the sign and the marquee box. In 2006, a complete sign was found. The disassembled sign, complete with star, marquee box, and the sign base, was discovered in a backlot in Minnesota. On June 3, 2007, it was purchased by a neon sign restoration expert, in order to restore it to its 1950s appearance. It would be displayed at the National Save the Neon Signs Museum in Minot, North Dakota. An intact sign that came from a Las Vegas location stands outside of the American Sign Museum
American Sign Museum
in Cincinnati, Ohio. Another intact and operating Holiday Inn
Holiday Inn
Great Sign is at The Henry Ford
The Henry Ford
Museum in Dearborn, Michigan, and yet another is with a private collector in Park Hills, Kentucky. 1980s – present[edit]

Holiday Inn
Holiday Inn
clock in Sutton, Greater London

Although still a healthy company, changing business conditions and demographics saw Holiday Inn
Holiday Inn
lose its market dominance in the 1980s. Holiday Inns, Inc. was renamed "Holiday Corporation" in 1985 to reflect the growth of the company's brands, including Harrah's Entertainment, Embassy Suites Hotels, Crowne Plaza, Homewood Suites, and Hampton Inn. In 1988, Holiday Corporation was purchased by UK-based Bass PLC (the owners of the Bass beer brand), followed by the remaining domestic Holiday Inn
Holiday Inn
hotels in 1990, when founder Wilson sold his interest, after which the hotel group was known as Holiday Inn Worldwide. The remainder of Holiday Corporation (including the Embassy Suites Hotels, Homewood Suites, and Hampton Inn
Hampton Inn
brands) was spun off to shareholders as Promus Companies Incorporated. In 1990, Bass launched Holiday Inn
Holiday Inn
Express, a complementary brand in the limited service segment.[11][12][13]

Iconic Holiday Inn
Holiday Inn
Sarajevo, home of foreign correspondents during 1984 Winter Olympics
1984 Winter Olympics
and throughout of Siege of Sarajevo
Sarajevo
during Bosnian War

In 1997, Bass created and launched a new hotel brand, Staybridge Suites by Holiday Inn, entering the North American upscale extended stay market. In March 1998, Bass acquired the InterContinental brand, expanding into the luxury hotel market. In 2000 Bass sold its brewing assets (and the rights to the Bass name) and changed its name to Six Continents PLC. InterContinental Hotels Group
InterContinental Hotels Group
(IHG) was created in 2003 after Six Continents split into two daughter companies: Mitchells & Butlers PLC to handle restaurant assets, and IHG to focus on soft drinks and hotels, including the Holiday Inn
Holiday Inn
brand.[14] The brand name Holiday Inn
Holiday Inn
is now owned by IHG, which in turn licenses the name to franchisees and third parties who operate hotels under management agreements.[15] In 1999, the hotel that changed into the Nickelodeon Suites Resort Orlando
Orlando
in 2005, opened, called "Holiday Inn". The Wall Street Journal
The Wall Street Journal
reported in 2002 that the company, led by Ravi Saligram, was producing a new 130-room "Next Generation" prototype hotel to rebuild the brand. It would include a bistro-like restaurant and an indoor pool. The first of these prototype hotels, the Holiday Inn Gwinnett Center, was built in Duluth, Georgia, in 2003. On October 24, 2007, IHG announced a worldwide relaunch of the Holiday Inn brand, which spelled trouble for the remaining motels. The relaunch was "focused on delivering consistently best in class service and physical quality levels, including a redesigned welcome experience [and] signature bedding and bathroom products". The first relaunched Holiday Inn
Holiday Inn
opened in the U.S. in spring 2008. Currently there are more than 2,500 relaunched Holiday Inn
Holiday Inn
brand hotels around the world, and the Holiday Inn
Holiday Inn
global brand relaunch process was completed by the end of 2010.[16] By then, the majority of the HI motels were removed from the chain, with a few exceptions. (In the 1980s and 1990s, HI hotels were built alongside the motel properties [i.e. Baton Rouge, Louisiana] in order to provide more amenities and newer rooms.) When the relaunch occurred, these motels were either demolished or closed off, even if a full-service hotel was already on site. Today, fewer than 10 Holiday Inn
Holiday Inn
motels still operate, others having been replaced by newer Holiday Inn Express
Holiday Inn Express
locations or having switched to other chains. In September 2008, IHG announced the creation of a new timeshare brand, Holiday Inn
Holiday Inn
Club Vacations, a strategic alliance with The Family of Orange Lake Resorts.[17] Logos[edit]

1985–1990

1983–2007

2007–present

Brands[edit]

Atrium interior at the Holiday Inn
Holiday Inn
Sarasota Airport in Sarasota, FL

Holiday Inn
Holiday Inn
in Cardiff

Holiday Inn – This is the most recognizable tier of service. There are two distinct types: high-rise, full-service plaza hotels and low-rise, full-service hotels. The former also included many high-rises with round, central-core construction, instantly recognizable from the 1970s. Both offer a restaurant, pools at most locations, room service, an exercise room, and functional but comfortable rooms.

Holiday Inn
Holiday Inn
Hotel
Hotel
& Suites – The properties offer all the amenities and services of a regular Holiday Inn
Holiday Inn
but consist of rooms mixed with suites. Holiday Inn
Holiday Inn
Resort – The properties also offer all the amenities and services of a full-service Holiday Inn; resorts are considered more of an advertising branding than a completely different brand. Most Holiday Inn
Holiday Inn
Resorts are located in high-leisure-tourism markets. Holiday Inn
Holiday Inn
Club Vacations – Vacation Ownership / Timeshare villas that offer more space and amenities than a standard hotel room. The brand was formed as part of a strategic marketing alliance with Orange Lake Resorts, which owns 26 resorts across the United States. Orange Lake Resorts was started by Kemmons Wilson, the founder of Holiday Inn. The company is still owned and operated by the Wilson family.

Holiday Inn
Holiday Inn
Select – These upper-range full-service hotels cater to business travelers. In 2006 it was announced that Holiday Inn Select hotels would be discontinued. Existing hotels may continue to operate under the Holiday Inn
Holiday Inn
Select flag until their existing license expires, however many are converting to Crowne Plaza
Crowne Plaza
or regular Holiday Inn
Holiday Inn
hotels, with no further marketing or advertising based around the "Select" moniker. Several Select hotels still remain as of 2014. Holiday Inn Sunspree Resorts
Holiday Inn Sunspree Resorts
(officially named SunSpree) – The properties were typically very large, and located in resort areas with full-service amenities and deluxe service. After 2010 they were incorporated as Holiday Inn
Holiday Inn
Resorts. Holiday Inn
Holiday Inn
Club Vacations – These are resorts aimed at families and are only based in the U.S. The accommodations are mostly villas and suites. Membership operates similar to a flexible timeshare basis. Holiday Inn
Holiday Inn
Garden Court – The properties exist only in Europe and South Africa
Africa
and are designed to reflect the national culture. Holiday Inn
Holiday Inn
Express – The properties are smaller versions of Holiday Inn
Holiday Inn
hotels with fewer amenities and services. They are very similar to competitors like Comfort Inn/Comfort Suites, Fairfield Inn & Suites by Marriott and Hampton by Hilton
Hampton by Hilton
in which they appeal to middle class customers.

Other[edit] Although originally called " Holiday Inn
Holiday Inn
Crowne Plaza", the Crowne Plaza moniker was split from Holiday Inn
Holiday Inn
in 1994 to form a distinctive brand. During the 1960s and 1970s, there were several Holiday Inn
Holiday Inn
Jr. motels with just 44 to 48 guest rooms located in portables. Locations included Camden, Arkansas; Rantoul, Illinois; Cleveland, Mississippi; Sardis, Mississippi; Farmington, Missouri; Springfield, Tennessee; and Columbus, Texas. A traditionally constructed lobby building featured a Holiday Grill restaurant. The Camden location had just 32 rooms while the Rantoul location had 64 rooms. Holiday Inn
Holiday Inn
Magazine was a monthly publication for guests during the 1970s. It featured travel destination and attraction stories in addition to a featured hotel property. Elton John
Elton John
and Bernie Taupin
Bernie Taupin
composed the song "Holiday Inn" which was released on the Madman Across the Water album in 1971. Elton explains to audiences that during their first years of touring across America, they would stay in the same identical rooms no matter where they were. As Bernie summed up in the lyrics, "From a terminal gate to a black limousine, it's a ten-minute ride to the Holiday Inn". [18] Historical trademark conflicts[edit]

For two decades a hotel called Holiday Inn
Holiday Inn
located in Niagara Falls, Ontario prevented the Holiday Inn
Holiday Inn
Corporation from operating one of its own hotels in that city since the name was already in use. The hotel used a logo similar to the old Holiday Inn
Holiday Inn
logo from the 1970s. The Holiday Inn
Holiday Inn
Corporation directory referred to the hotel as "not part of this Holiday Inn
Holiday Inn
system". The hotel also owned the holidayinn.com domain,[19] which forced the much larger corporation to use holiday-inn.com. In 2006, an agreement between IHG and the Niagara Falls, Ontario hotel owners was reached that allowed both the Hotel and Holidayinn.com to be incorporated into the IHG system.[20] During the 1960s and early 1970s, Holiday Inn
Holiday Inn
hotels located in Myrtle Beach, South Carolina were simply called "Holiday" because a local motel already had the "Holiday Inn" name. The Myrtle Beach motel started as Ocean Front Lodge in 1948 but changed the name to Holiday Inn in 1949 (three years before the founding of the chain), and put up a sign in 1955 with similar lettering to that of the chain, which registered its sign in 1954. The chain first franchised motels in the area in 1956. The Myrtle Beach hotel put up a sign resembling the "Great Sign" in 1968, and used "®" with its name, though many of its items came from suppliers which assumed they were selling to the chain.[21] The Myrtle Beach hotel "began a concurrent use proceeding in the Patent and Trademark Office" in 1970, which was suspended[22] when the name was contested before the United States
United States
District Court for the District of South Carolina (Florence division) in 1973.[21] The court said the Myrtle Beach hotel had plenty of repeat business and was not negatively impacted by the chain's motels in the area. The 1973 injunction meant the Myrtle Beach hotel was granted the right to use the name but with a different style of lettering. The concurrent use proceeding resumed for the Myrtle Beach hotel, which continued to operate as "Holiday Inn", although it was required to use a distinctly different font. A 1976 ruling granted the Myrtle Beach hotel the right to a service mark. A 1979 order denied a motion to modify the 1973 injunction, though it was believed the hotel had followed all restrictions. A 1981 decision by the 4th Circuit Court of Appeals upheld the 1979 action.[22]

See also[edit]

List of chained-brand hotels List of hotels

References[edit]

^ " Holiday Inn
Holiday Inn
Hotels & Resorts - Our brands - InterContinental Hotels Group PLC". InterContinental Hotesl Group. Retrieved 10 October 2017.  ^ "Supplementary Information" (PDF). International Hotels Group. March 31, 2009. Retrieved June 6, 2009.  ^ " Holiday Inn
Holiday Inn
Express® - Our Brands - InterContinental Hotels Group PLC". Ihgplc.com. Retrieved April 14, 2017.  ^ "Holiday Inn® Hotels & Resorts - Our Brands - InterContinental Hotels Group PLC". Ihgplc.com. Retrieved April 14, 2017.  ^ "Wallace E. Johnson: Co-founder of Holiday Inn
Holiday Inn
chain". Los Angeles Times. April 29, 1988. Retrieved June 25, 2012.  Fowler, Glenn (April 29, 1988). "Wallace E. Johnson, Co-founder of Holiday Inns chain in 1950's". New York Times. Retrieved June 25, 2012.  ^ "HNN - Hoteliers bid adieu as Holidex checks out". Hotelnewsnow.com. Retrieved April 14, 2017.  ^ "Removed From Timesharing, Jon DeHaan Stays Busy In Other Ways". Ampersandcom.com. Retrieved December 11, 2011.  ^ "Daytona Beach Morning Journal - Google News Archive Search". google.com.  ^ Half Brains and Half Luck by Kemmons Wilson. p 52-53 ^ Caitlin L. Horton. "The Holiday Inn
Holiday Inn
Great Sign". Memphis Type History. Retrieved April 14, 2017.  ^ Wade, Betsy (December 16, 1990). "On the Road, Sleeping for Less". The New York Times.  ^ "You get what you pay for in economy motels". The News and Courier/Evening Post, Charleston, SC. November 11, 1990.  ^ " Holiday Inn
Holiday Inn
Enters New Market Area". Daily News, Bowling Green, Kentucky. October 8, 1990.  ^ "Our History". InterContinental Hotels Group. January 9, 2008. Retrieved June 6, 2009.  ^ Barbara De Lollis (July 23, 2007). " Holiday Inn
Holiday Inn
chain gives itself a face-lift". USA Today. Retrieved August 3, 2007.  ^ InterContinental Hotels Group
InterContinental Hotels Group
PLC. " InterContinental Hotels Group PLC : Media - News releases - InterContinental Hotels Group
InterContinental Hotels Group
(IHG) announces worldwide brand relaunch of Holiday Inn
Holiday Inn
(24 October 2007)". ihgplc.com.  ^ " Holiday Inn
Holiday Inn
Hotels & Resorts". InterContinental Hotels Group. May 12, 2009. Retrieved June 6, 2009.  ^ [1] ^ "Welcome To The Holiday Inn
Holiday Inn
By The Falls Website". April 3, 1997. Archived from the original on April 3, 1997. Retrieved April 14, 2017.  ^ " Holiday Inn
Holiday Inn
Niagara Falls - by the Falls Hotel
Hotel
by IHG". Ichotelsgroup.com. Retrieved April 14, 2017.  ^ a b "Holiday Inns, Inc. v. Holiday Inn, 364 F.Supp. 775 (S.C., 1973)".  ^ a b "Holiday Inns, Inc., Appellee, v. Holiday Inn, Appellant, v. Strand Development Corporation, Defendant.,645 F.2d 239". 

United States
United States
portal Georgia (U.S. state) portal

External links[edit]

Wikimedia Commons has media related to Holiday Inn
Holiday Inn
hotels.

Official Holiday Inn
Holiday Inn
website "Come Inn off the Highway" — USA Today
USA Today
article, May 24, 2002 I Remember JFK, a Baby Boomer's Pleasant Reminiscing Spot: Holiday Inns Pictures of the Great Sign

v t e

InterContinental Hotels Group

Brands

Current

Avid Hotels Candlewood Suites Crowne Plaza Even Hotels Holiday Inn Holiday Inn
Holiday Inn
Express Holiday Inn
Holiday Inn
Garden Court Hotel
Hotel
Indigo HUALUXE Hotels & Resorts IHG Army Hotels InterContinental Kimpton Hotels & Restaurants Staybridge Suites

Former

Holiday Inn
Holiday Inn
Sunspree Resorts

Notable hotels

Crowne Plaza

Crowne Plaza
Crowne Plaza
Beirut Crowne Plaza
Crowne Plaza
Belgrade Crowne Plaza
Crowne Plaza
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Crowne Plaza
Christchurch (former) Crowne Plaza
Crowne Plaza
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Crowne Plaza
İzmir Crowne Plaza
Crowne Plaza
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Niagara Falls – Fallsview Crowne Plaza
Crowne Plaza
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Crowne Plaza
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Times Square New York

InterContinental

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Hotel
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InterContinental

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Holiday Inn
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Hotel
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