Hitachi Magic Wand
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The Hitachi Magic Wand (renamed Magic Wand Original and Original Magic Wand) is an AC-powered wand vibrator. It was originally manufactured for relieving tension and relaxing sore muscles, however, it is most known for its use as a
sex toy A sex toy is an object or device that is primarily used to facilitate Human sexual activity, human sexual pleasure, such as a dildo, artificial vagina or Vibrator (sex toy), vibrator. Many popular sex toys are designed to resemble human genita ...
. Japanese company
Hitachi () is a Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Nissan ''zaibatsu'' and later DKB Group and Fuyo G ...
listed the device for business in the United States in 1968.
Sex educator Sex education, also known as sexual education, sexuality education or sex ed, is the instruction of issues relating to human sexuality, including emotional relations and responsibilities, human sexual anatomy, sexual activity, sexual reproduc ...
Betty Dodson Betty Dodson (August 24, 1929October 31, 2020) was an American sex educator. An artist by training, she exhibited erotic art in New York, before pioneering the pro-sex feminist movement. Dodson's workshops and manuals encourage women to masturb ...
popularized its use as a vibrator and
masturbation Masturbation is the sexual stimulation of one's own genitals for sexual arousal or other sexual pleasure, usually to the point of orgasm. The stimulation may involve hands, fingers, everyday objects, sex toys such as vibrators, or combinat ...
aid for women during the
sex-positive movement The sex-positive movement is a social movement, social and philosophical movement that seeks to change cultural attitudes and norms around sexuality, promoting the recognition of sexuality (in the countless forms of expression) as a natural and he ...
in the late 1960s. It functions effectively as a clitoral vibrator, to bring women to
orgasm Orgasm (from Greek , ; "excitement, swelling") or sexual climax is the sudden discharge of accumulated sexual excitement during the sexual response cycle, resulting in rhythmic, involuntary muscular contractions in the pelvic region chara ...
. The wand is long and weighs with stimulation provided by its rubberized head. Hitachi asserts that its sole intended use is for
health care Health care or healthcare is the improvement of health via the prevention, diagnosis, treatment, amelioration or cure of disease, illness, injury, and other physical and mental impairments in people. Health care is delivered by health pr ...
purposes. Hitachi's national sales manager said "we approach the massagers as personal care items... the people we hire know what it's for without our having to say it". Hitachi had a conflict with its U.S. distributor in 2000 and briefly stopped selling the device, until it reached a new deal with distributor Vibratex. The Magic Wand sold out after being featured in a 2002 episode of ''
Sex and the City ''Sex and the City'' is an American romantic comedy-drama television series created by Darren Star for HBO. An adaptation of Candace Bushnell's newspaper column and 1996 book anthology of the same name, the series premiered in the United Stat ...
''. Hitachi ceased production of the device in 2013 because of concerns about having the company name attached to a sex toy. Vibratex persuaded the company to continue manufacturing it under the name "Original Magic Wand", omitting the Hitachi name. In 2014, the company used the name "Magic Wand Original". Academics have researched its use for treatment of female sexual arousal disorder and chronic
anorgasmia Anorgasmia is a type of sexual dysfunction in which a person cannot achieve orgasm despite adequate stimulation. Anorgasmia is far more common in females (4.6 percent) than in males and is especially rare in younger men. The problem is greater in ...
—a
sexual dysfunction Sexual dysfunction is difficulty experienced by an individual or partners during any stage of normal sexual activity, including physical pleasure, desire, preference, arousal, or orgasm. The World Health Organization defines sexual dysfunction a ...
in which a person cannot achieve orgasm. The ''
Journal of Consulting and Clinical Psychology The ''Journal of Consulting and Clinical Psychology'' is a monthly academic journal published by the American Psychological Association. Its focus is on treatment and prevention in all areas of clinical and clinical-health psychology and especiall ...
'' published a 1979 study which found self-administered treatment and use of the Magic Wand to be the best method to achieve orgasm. In 2008, ''
The Scientific World Journal ''The Scientific World Journal'' (formerly, ''The ScientificWorldJournal'') is a peer-reviewed scientific journal covering fields in the life sciences ranging from biomedicine to environmental sciences. It was established in 2001 and is published b ...
'' published research finding over 93% of a group of 500 chronic anorgasmic women could reach orgasm using the Magic Wand and the Betty Dodson Method. The device was used in studies in many applications, including articles published in ''
Dermatology Online Journal The ''Dermatology Online Journal'' is a monthly open-access peer-reviewed medical journal that was established in 1995 by Arthur Huntley (Department of Dermatology, University of California, Davis). It is published by the California Digital Libra ...
'', '' Journal of Applied Physiology'', '' Experimental Brain Research'', '' Neuroscience Letters'', and ''
Journal of Perinatal & Neonatal Nursing The ''Journal of Perinatal & Neonatal Nursing'' is a peer-reviewed nursing journal of perinatal nursing and neonatal nursing. Each issue is presented in a topic-oriented format. It is popularly known as the "Pink Journal". Abstracting and indexi ...
''. The Magic Wand has alternatively been referred to as the
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed ...
of vibrators, the
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of vibrators, and the
mother of all A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants. The term was coined as a neologism in 2004, derived from Journalese, journalistic clichés that referred to the number of Inuit words for snow. H ...
vibrators. Counselors
Bettina Arndt Bettina Mary Arndt (born 1 August 1949) is an Australian writer and commentator who specialises in sex and gender issues. Starting as a sex therapist and self-proclaimed feminist, she established her career in the 1970s publishing and broadcas ...
,
Laura Berman Laura Berman is an American relationship therapist and television host. She is the host of ''In the Bedroom with Dr. Laura Berman'' on the Oprah Winfrey Network (OWN). She is also a regular guest on '' The Dr. Oz Show'', and hosts her own nationa ...
,
Gloria Brame Gloria Brame (born August 20, 1955) is an American sexologist, writer and sex therapist based in Athens, Georgia. She is a member of the American College of Sexologists, and clinical sexologist. Her sex therapy practice specializes in consensual ...
, and
Ruth Westheimer Karola Ruth Westheimer ( Siegel; born June 4, 1928), better known as Dr. Ruth, is a German-American sex therapist, talk show host, author, professor, Holocaust survivor, and former Haganah sniper. Westheimer was born in Germany to a Jewish fam ...
(Dr. Ruth) recommended the device to women, and ''
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'' magazine reported the Magic Wand was the vibrator most often suggested by
sex therapists Sex therapy is a strategy for the improvement of sexual function and treatment of sexual dysfunction. This includes sexual dysfunctions such as premature ejaculation or delayed ejaculation, erectile dysfunction, lack of sexual interest or arousal, ...
. ''
Mobile Magazine ''Mobile Magazine'' is an online publication which started in December 2000. The magazine covers mobile technology, including notebook computers, mobile phones, personal digital assistants, MP3 players, digital cameras, mobile gaming, and oth ...
'' readers in 2005 voted the Magic Wand "the No. 1 greatest gadget of all time".
Tanya Wexler Tanya Wexler (born August 6, 1970) is an American film director. She is known for her 2011 feature film ''Hysteria''. Early life and education Wexler is the daughter of Chicago real estate developer Jerrold Wexler, and his second wife, Susan J ...
's film ''
Hysteria Hysteria is a term used colloquially to mean ungovernable emotional excess and can refer to a temporary state of mind or emotion. In the nineteenth century, hysteria was considered a diagnosable physical illness in women. It is assumed that ...
'' featured the device while showing the evolution of the vibrator. ''
Engadget ''Engadget'' ( ) is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. ''Engadget'' manages ten blogs four of which are written in English and six have international versions with independent editor ...
'' called the Magic Wand "the most recognizable sex toy on Earth".


Design and features

The device is long and it weighs . Muscle and nerve stimulation is provided by the device's rubberised, head, which is attached to the main body of the massager via a flexible neck. A cord is attached to the device to provide power from
mains electricity Mains electricity or utility power, power grid, domestic power, and wall power, or in some parts of Canada as hydro, is a general-purpose alternating-current (AC) electric power supply. It is the form of electrical power that is delivered to h ...
with
alternating current Alternating current (AC) is an electric current which periodically reverses direction and changes its magnitude continuously with time in contrast to direct current (DC) which flows only in one direction. Alternating current is the form in whic ...
, and requires 120
volt The volt (symbol: V) is the unit of electric potential, electric potential difference (voltage), and electromotive force in the International System of Units (SI). It is named after the Italian physicist Alessandro Volta (1745–1827). Defin ...
s. It does not take batteries. The massager provides two vibration rates5,000 and 6,000 rpm, which are equivalent to 83 Hz and 100 Hzthat are controlled by a switch on its body. Specifically, research published in the journal ''
Sexual and Relationship Therapy ''Sexual and Relationship Therapy'' is a peer review, peer-reviewed, academic journal, scholarly journal offering a multidisciplinary forum for review and debate in the field of sex and relationship therapies. The journal presents original researc ...
'' determined that the Magic Wand operated on its low setting at a frequency of 89 Hz and at 101 Hz on its high setting. Its displacement was measured as , with an acceleration of . Because the device was not originally designed as a sexual stimulation aid, it exhibits some deficiencies when used for this purpose. Apart from its size, bulk, and its reliance on a mains power supply that limits its portability, it is not waterproof or water-resistant, and it overheats when used for more than 25 minutes. It does not work well in electrical outlets in all countries internationally. Because of the Magic Wand's popularity, various aftermarket attachments with differences in colour, pattern of studs, and material, became available to purchase. Such attachments have been produced by many companies without ties to Hitachi. Without attachments, the device functions effectively as a clitoral vibrator, able to bring women to
orgasm Orgasm (from Greek , ; "excitement, swelling") or sexual climax is the sudden discharge of accumulated sexual excitement during the sexual response cycle, resulting in rhythmic, involuntary muscular contractions in the pelvic region chara ...
. Add-ons that are fitted over the top of the device and are used to excite the clitoris are available. An attachment called the "Wonder Wand" allows women to feel vibrations deep into the vagina. According to an article in the ''
Dermatology Online Journal The ''Dermatology Online Journal'' is a monthly open-access peer-reviewed medical journal that was established in 1995 by Arthur Huntley (Department of Dermatology, University of California, Davis). It is published by the California Digital Libra ...
'', "The Wonder Wand" is created from a plastic material which is even in consistency and may be simply cleansed after use. Attachments made of silicone designed to aid with penetrative sensations or to modify texture of the device are available. An add-on called the "G-Spotter" fits over the device in the same fashion and turns the device into a G-spot vibrator. The "Gee-Whiz" (also referred to as "G-Whiz") is a similar type of attachment used to stimulate the G-spot. The "Fluffer Tip Wand Attachment" may be placed over the device and can be used to mimic the sensation of
cunnilingus Cunnilingus is an oral sex act performed by a person on the vulva or vagina of another person. The clitoris is the most sexually sensitive part of the human female genitalia, and its stimulation may result in a woman becoming sexually aroused ...
. "Liberator Axis" is a booster pillow that stabilizes the Magic Wand so the user does not have to hold it with their hands during use. Attachments have been sold by Betty Dodson on her website, which provides pictorial instructions on their use with the Magic Wand. The massager may be used without attachments for men or with the "G-Whiz" attachment; when held on the
penis A penis (plural ''penises'' or ''penes'' () is the primary sexual organ that male animals use to inseminate females (or hermaphrodites) during copulation. Such organs occur in many animals, both vertebrate and invertebrate, but males d ...
it can stimulate pleasurable sensations in the
prostate The prostate is both an accessory gland of the male reproductive system and a muscle-driven mechanical switch between urination and ejaculation. It is found only in some mammals. It differs between species anatomically, chemically, and phys ...
. An attachment made by an unaffiliated company provides a cap that fits over the top of the device so it can function as a male masturbation sleeve. In Japan, an attachment is sold for men to stimulate the prostate through the rectum.


History


Debut as massager

Hitachi () is a Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Nissan ''zaibatsu'' and later DKB Group and Fuyo G ...
listed the Magic Wand for business use with the
United States Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alex ...
on 25 April 1968. Hitachi Ltd. registered the trademark to the Magic Wand. It became available to the mass market in the U.S. during the 1970s and was advertised as a device to aid with massage techniques. It is effective at relieving pain associated with back aches, and is registered with the
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...
as a physical medicine device under the classification therapeutic electric massager. The stated use of the Magic Wand is the soothing and relaxing of sore muscles and nerves, relieving tension, and rehabilitation after sports injuries.


Women's masturbation education

The Magic Wand has found great commercial success as a vibrator, a masturbation aid for women. Its popularity for this purpose is associated with the American artist and
sex educator Sex education, also known as sexual education, sexuality education or sex ed, is the instruction of issues relating to human sexuality, including emotional relations and responsibilities, human sexual anatomy, sexual activity, sexual reproduc ...
Betty Dodson Betty Dodson (August 24, 1929October 31, 2020) was an American sex educator. An artist by training, she exhibited erotic art in New York, before pioneering the pro-sex feminist movement. Dodson's workshops and manuals encourage women to masturb ...
, who used it in demonstrations and instructional classes to instruct women regarding self-pleasure techniques. Dodson became active in the
sex-positive movement The sex-positive movement is a social movement, social and philosophical movement that seeks to change cultural attitudes and norms around sexuality, promoting the recognition of sexuality (in the countless forms of expression) as a natural and he ...
in the late 1960s. She recommended women put a small towel over their sex organs in order to dull the sensation of the vibrator and prolong the pleasurable experience. Her technique became known as the Betty Dodson Method. Her sessions were known as Bodysex workshops and featured 15 naked women in supine position, each using a Magic Wand simultaneously to aid in masturbation. She provided a Magic Wand to each woman for these two-hour masturbation sessions. Dodson taught thousands of women to achieve orgasm using this technique. Dell Williams, founder of the first feminist sex toy business in the United States, Eve's Garden, was inspired to launch her store after using a Magic Wand as a student in Dodson's course in the early 1970s. Williams said the Magic Wand was her favorite sex toy because of its dependability and its power at delivering pleasure to the clitoris. In 1974, Dodson recommended the device in her book ''Liberating Masturbation''. In 1975 in her demonstrations, she replaced the Panasonic Panabrator with the Magic Wand. In 1977, Dodson recommended the device to
Dian Hanson Dian Hanson (born November 2, 1951) is an American magazine and book editor. Career Hanson began her publishing career as an American pornographic magazine editor, historian, and occasional model, helping found the 1970s hardcore journal ''Purita ...
, former editor of men's magazines '' Leg Show'' and '' Juggs''. Hanson recalled her initial experience after receiving the recommendation from Dodson. Hanson said she was instructed to purchase the Magic Wand but was advised to be cautious regarding its emotional and physical influence because it could have properties which could cause habit-forming dependency. She observed that in comparison to her prior vibrator operated by two D batteries, the Magic Wand was significantly more effective. The Magic Wand has been a bestseller at the sex shop Good Vibrations since it opened in 1977. The shop marketed the magic wand to women as an effective means of stimulating the clitoris. The device became an enduring bestseller in adult sex toy shops in the United States. It has become known colloquially among women as "Big Buzzy", and is also simply referred to as "The Hitachi". During the 1980s, the device was advertised in the back pages of '' Mother Jones'' magazine. It became popular with women and was featured on the cover of the book ''Good Vibrations: The New Complete Guide to Vibrators'' (1976) by
Joani Blank Joani Blank (July 4, 1937 – August 6, 2016) was an American sex educator, entrepreneur, author, videographer, cohousing enthusiast, philanthropist, and inventor in the field of sexuality. She used publishing, her sex store, and other endeav ...
. The Magic Wand features on the covers of the 1989 and 1998 editions of the book. In 1992 for the 15th anniversary of the opening of Good Vibrations, the sex store managers arranged to have
chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec ci ...
s manufactured in the shape of the Magic Wand. Sales staff from the corporate headquarters of Hitachi company contributed finances towards the creation of the chocolates in the shape of their massager. The Hitachi executives additionally purchased 500 of the massager-shaped chocolates which were given out at the company's sales conference that year. ''Good Vibes Gazette'' surveyed sex toy store customers in 1995 and asked them to rank their opinions of sex toys. The Magic Wand was identified as outstanding. The 1995 book about
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
'' Forbidden Passages: Writings Banned in Canada'', which included works confiscated by
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
authorities for being "obscene", featured a contribution involving a woman who used a Magic Wand for pain relief. In 1997, the Magic Wand was the most popular holiday gift item sold at the Good Vibrations store in Berkeley, California. According to ''
Out Out may refer to: Arts, entertainment, and media Films * ''Out'' (1957 film), a documentary short about the Hungarian Revolution of 1956 * ''Out'' (1982 film), an American film directed by Eli Hollander * ''Out'' (2002 film), a Japanese film ba ...
'' magazine, the Magic Wand was the best-selling sex toy of 1998. ''
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'' received criticism from the ''
Alberta Report The ''Alberta Report'' was a conservative weekly newsmagazine based in Edmonton. It was founded and edited by Ted Byfield, and later run by his son, Link Byfield. It ceased publication in 2003. Promoting his own successor publication in 2004, ...
'' in 1999 for reporting on the increasing popularity of the Magic Wand and other sex toys among women. In 1999 the Magic Wand was promoted to consumers as a "personal massager" device. ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the cr ...
'' reported in 1999 that the device was marketed by the company as the "Hitachi Magic Wand Household Electric Massager". According to the article in ''The Village Voice'', the device had outlived competition from subsequent inventions by other companies and remained a bestseller. When contacted in 1999 by ''The Village Voice'' the public relations director of Hitachi, Gerry Corbett, emphasized the original intent of their product: "Clearly, he Magic Wandis a straightforward product. There are no implications of anything beyond standard health-care use."


Vibratex distribution

In 2000, Hitachi came into conflict with Appliance Corporation of America, the American distributor of its products including the Magic Wand. It briefly ceased being sold in the United States. In June 2000, Hitachi reached a deal with the sex toy distribution company Vibratex to sell the device in the U.S. Vibratex has continued to sell the device in the U.S. through 2014.
Urologist Urology (from Greek οὖρον ''ouron'' "urine" and '' -logia'' "study of"), also known as genitourinary surgery, is the branch of medicine that focuses on surgical and medical diseases of the urinary-tract system and the reproductive org ...
and
sexual dysfunction Sexual dysfunction is difficulty experienced by an individual or partners during any stage of normal sexual activity, including physical pleasure, desire, preference, arousal, or orgasm. The World Health Organization defines sexual dysfunction a ...
specialist Jed Kaminetsky told ''The New York Observer'' in 2000 that the Magic Wand had a renowned reputation. He stated he recommended the device to female patients with difficulty achieving orgasm to use in masturbation. Kaminetsky observed that the Magic Wand provided an extremely successful mode of masturbation and was among the preeminent vibrators available. The concept of using a neck massager for other than its stated purpose was popularized in 2002 in an episode of the television series ''
Sex and the City ''Sex and the City'' is an American romantic comedy-drama television series created by Darren Star for HBO. An adaptation of Candace Bushnell's newspaper column and 1996 book anthology of the same name, the series premiered in the United Stat ...
'', " Critical Condition". The character Samantha Jones goes to
Sharper Image Sharper Image is an American brand that offers consumers home electronics, air purifiers, gifts, and other high-tech lifestyle products through its website, catalog, and third-party retailers. The brand is owned by ThreeSixty Group, with the U.S. ...
to buy a vibrator, but the staff at the store tell her it is a neck massager. Shortly after the episode aired, the Magic Wand sold out of stores. Journalist
Naomi Wolf Naomi Rebekah Wolf (born November 12, 1962) is an American feminist author, journalist and conspiracy theorist. Following her first book ''The Beauty Myth'' (1991), she became a leading spokeswoman of what has been described as the third wave ...
wrote in ''
The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, whi ...
'' that while researching an article on the female-oriented sex toys catalogue ''Good Vibrations'', she was informed that the Magic Wand had sold out from their stock because of its appearance on ''Sex and the City''. The
Rabbit vibrator A rabbit vibrator (also known as a Jack Rabbit vibrator or Jessica Rabbit vibrator) is a vibrating sex toy, usually made in the shape of a phallic shaft for vaginal stimulation with a clitoral stimulator attached to the shaft. The name of the dev ...
had previously seen an increase in sales, after it was similarly popularized on the program in 1998. According to a contribution to ''Best Sex Writing 2013'' by Andy Isaacson, these appearances of sex toys on ''Sex and the City'' revolutionized the way they were perceived culturally in the United States. ''
The Times ''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' ( ...
'' noted the Magic Wand was relatively new to the market in the United Kingdom, where it became available in 2004. The Magic Wand was number seven of the top ten hand-held massagers sold on Amazon.com. Faye Flam writing for
Knight Ridder Newspapers Knight Ridder was an American media company, specializing in newspaper and Internet publishing. Until it was bought by McClatchy on June 27, 2006, it was the second largest newspaper publisher in the United States, with 32 daily newspaper br ...
reported in 2006 that the Magic Wand was exempt from anti-vibrator laws in
Alabama (We dare defend our rights) , anthem = " Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,7 ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
, and
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
because it did not appear to be a phallic object. In 2006 the device was among the top-selling masturbation aids in the market. The closing credits of director
Tanya Wexler Tanya Wexler (born August 6, 1970) is an American film director. She is known for her 2011 feature film ''Hysteria''. Early life and education Wexler is the daughter of Chicago real estate developer Jerrold Wexler, and his second wife, Susan J ...
's 2011 film ''
Hysteria Hysteria is a term used colloquially to mean ungovernable emotional excess and can refer to a temporary state of mind or emotion. In the nineteenth century, hysteria was considered a diagnosable physical illness in women. It is assumed that ...
'' featured the Magic Wand in a montage showing the evolution of the vibrator. In August 2012, American filmmaker Clayton Cubitt used the Magic Wand in a video-art exhibit titled ''Hysterical Literature''. The film project featured women sitting on a chair narrating a piece of literature while being stimulated by the Magic Wand. Each video ends with the woman's orgasm. Writing for
The McClatchy Company The McClatchy Company, commonly referred to as simply McClatchy, is an American publishing company incorporated under Delaware's General Corporation Law and based in Sacramento, California. It operates 29 daily newspapers in fourteen states an ...
, Chuck Shepherd called it "Great Art!".


Rebranding

Because of its concerns about having its notable technology brand name attached to a popular sex toy, Hitachi decided to cease production of the Magic Wand in 2013. Vibratex director of operations Eddie Romero told ''
Engadget ''Engadget'' ( ) is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. ''Engadget'' manages ten blogs four of which are written in English and six have international versions with independent editor ...
'' that Hitachi is an extremely staid company and was uncomfortable being associated with the best-selling masturbation aid. Vibratex persuaded Hitachi to continue manufacturing the device, to rename it the "Original Magic Wand", to use lighter, more durable materials, and to omit any reference to Hitachi. The newly named device returned to the market on 25 June 2013, with improved engineering and modified graphic design on its accompanying box. It was sold as the "Original Magic Wand Vibrator" by Good Vibrations. In January 2014 the device's name was "Magic Wand Original" according to ''
Shape Magazine ''Shape'' is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre (a pioneer in women's free weight fitness) and became the number one women's fitness magazine. At that time, Weide ...
'', with information provided at the associated website magicwandoriginal.com. Hitachi did not market the device for sexual purposes until recently, as of October 2016, but still only referring to one of its uses as an "intimate" massager. Betty Dodson told ''Engadget'' in 2014 that the device was still her preferred vibrator. On 5 May 2014, the device was featured in a comedy segment of the television program '' Louie'' on FX. In 2014, 250,000 Magic Wands were sold in the U.S. by Vibratex. In November 2014,
Stanford School of Medicine Stanford University School of Medicine is the medical school of Stanford University and is located in Stanford, California. It traces its roots to the Medical Department of the University of the Pacific, founded in San Francisco in 1858. This ...
assistant professor of obstetrics and gynecology Leah Millheiser recommended the Magic Wand. She commented to ''Yahoo! Health'' that it was effective for helping women with orgasm after
menopause Menopause, also known as the climacteric, is the time in women's lives when menstrual periods stop permanently, and they are no longer able to bear children. Menopause usually occurs between the age of 47 and 54. Medical professionals often d ...
, and improving sexual ability and
self-esteem Self-esteem is confidence in one's own worth or abilities. Self-esteem encompasses beliefs about oneself (for example, "I am loved", "I am worthy") as well as emotional states, such as triumph, despair, pride, and shame. Smith and Mackie (2007) d ...
.


Academic research


Sexual uses

Many academics have discussed use of the Magic Wand to treat chronic
anorgasmia Anorgasmia is a type of sexual dysfunction in which a person cannot achieve orgasm despite adequate stimulation. Anorgasmia is far more common in females (4.6 percent) than in males and is especially rare in younger men. The problem is greater in ...
a type of sexual dysfunction in which a person cannot achieve orgasmand other sexual problems including female sexual arousal disorder. A study published in 1979 in the ''
Journal of Consulting and Clinical Psychology The ''Journal of Consulting and Clinical Psychology'' is a monthly academic journal published by the American Psychological Association. Its focus is on treatment and prevention in all areas of clinical and clinical-health psychology and especiall ...
'' analyzed the training of women in self-masturbation techniques in a sample of individuals who previously had difficulty experiencing orgasm. The researchers gave women the Magic Wand to help excite the clitoris and increase the likelihood they would experience an orgasm. They found self-administered treatment using the Magic Wand to be the most efficient option to address prior problems achieving orgasm. In 2008 ''
The Scientific World Journal ''The Scientific World Journal'' (formerly, ''The ScientificWorldJournal'') is a peer-reviewed scientific journal covering fields in the life sciences ranging from biomedicine to environmental sciences. It was established in 2001 and is published b ...
'' published research in which women with long-term problems achieving orgasm were instructed using documentation from Betty Dodson. They said the Magic Wand's large head effectively created a vibrating sensation in the area of the clitoris and vulva without superficial discomfort. Their research showed that more than 93% of a group of 500 chronically anorgasmic women could reach orgasm using Magic Wand and the Betty Dodson Method. The ''Scientific World Journal'' research was subsequently discussed in a
literature review A literature review is an overview of the previously published works on a topic. The term can refer to a full scholarly paper or a section of a scholarly work such as a book, or an article. Either way, a literature review is supposed to provid ...
published in 2010 by ''
The Journal of Sexual Medicine ''The Journal of Sexual Medicine'' (''JSM'') is a peer-reviewed medical journal published on behalf of the International Society for Sexual Medicine. Besides the latter society, it is also an official journal for the International Society for the ...
''. Bat Sheva Marcus published a 2011 article in ''The Journal of Sexual Medicine'' after introducing women to the Magic Wand as a way to increase her subjects' levels of sexual experience and assess changes in their sexual expectations. In their work ''Pleasure Able: Sexual Device Manual for Persons with Disabilities'', authors Kate Naphtali and Edith MacHattie of the Disabilities Health Research Network under the supervision of doctors Andrei Krassioukov and Stacy L Elliott recommended use of the Magic Wand in sexual activity for people with disabilities. The authors said the person holding the device would need to be capable of maintaining an active wide grasp throughout the process. They wrote that the Magic Wand was helpful for disabled people with either limited strength in their upper extremities or limited use of their hands. They also said it was well-suited for individuals with decreased movement in their upper extremities. In a 2011 paper for the
Conference on Human Factors in Computing Systems The ACM Conference on Human Factors in Computing Systems (CHI) series of academic conferences is generally considered the most prestigious in the field of human–computer interaction and is one of the top-ranked conferences in computer science ...
, authors Anna Eaglin and Shaowen Bardzell discussed the Magic Wand within the context of devices used in sexual behavior that were not originally created for that purpose. A 2012 study published in the journal ''
Sexual and Relationship Therapy ''Sexual and Relationship Therapy'' is a peer review, peer-reviewed, academic journal, scholarly journal offering a multidisciplinary forum for review and debate in the field of sex and relationship therapies. The journal presents original researc ...
'' evaluated seven vibrators for use with clinical therapy for sexual stimulation. They found that the Magic Wand displayed a high degree of movement and oscillation. The researchers suggested that their data could be used by therapists to select the optimum vibrator which could deliver both effectiveness and sensitivity for their clients.


Vibration analgesia

In their 2002 book ''Myofascial Pain and Fibromyalgia: Trigger Point Management'' authors
orthopedic surgeon Orthopedic surgery or orthopedics ( alternatively spelt orthopaedics), is the branch of surgery concerned with conditions involving the musculoskeletal system. Orthopedic surgeons use both surgical and nonsurgical means to treat musculoskeletal ...
Edward S. Rachlin and
physical therapist Physical therapy (PT), also known as physiotherapy, is one of the allied health professions. It is provided by physical therapists who promote, maintain, or restore health through physical examination, diagnosis, management, prognosis, patien ...
Isabel Rachlin recommended use of the Magic Wand for self-treatment by patients with
myalgia Myalgia (also called muscle pain and muscle ache in layman's terms) is the medical term for muscle pain. Myalgia is a symptom of many diseases. The most common cause of acute myalgia is the overuse of a muscle or group of muscles; another li ...
. They wrote that continued use of the Magic Wand on myofascial trigger points or tense areas of muscle could result in decreasing the amount of discomfort felt by patients. Rachlin and Rachlin suggested that such treatment could be done in one's residence outside of a clinical setting. In a 2004 article published in ''Dermatology Online Journal'', authors reported on use of the Magic Wand to help alleviate pain before cosmetic and dermatologic techniques performed by clinicians. The authors described use of the device to decrease discomfort before procedures including supplementing
anesthesia Anesthesia is a state of controlled, temporary loss of sensation or awareness that is induced for medical or veterinary purposes. It may include some or all of analgesia (relief from or prevention of pain), paralysis (muscle relaxation), ...
with the injection of triamcinolone acetonide into the proximal nail fold for
psoriasis Psoriasis is a long-lasting, noncontagious autoimmune disease characterized by raised areas of abnormal skin. These areas are red, pink, or purple, dry, itchy, and scaly. Psoriasis varies in severity from small, localized patches to comple ...
, decreasing discomfort during a
Restylane Restylane is the trade name for a range of injectable fillers with a specific formulation of non-animal sourced hyaluronic acid (HA). In the United States, Restylane was the first hyaluronic acid filler to be approved by the U.S. Food and Drug A ...
injection of the nasolabial fold, making an intense pulsed light (IPL) facial treatment easier by reducing pain during the procedure, and throughout axillary hyperhidrosis treatment with
botulinum toxin Botulinum toxin, or botulinum neurotoxin (BoNT), is a neurotoxic protein produced by the bacterium ''Clostridium botulinum'' and related species. It prevents the release of the neurotransmitter acetylcholine from axon endings at the neurom ...
. They recommended use of the device with the "Wonder Wand" attachment to provide vibration to a decreased surface area on the patient. Lead researcher Kevin C. Smith explained to ''Skin & Allergy News'' that the vibrations when delivered to the area of the patient's mandible can give relief from discomfort by negating feelings of pain from being sent through the sensory system. Smith and Francisco Perez-Atamoros further elaborated on use of the Magic Wand in Chapter 7 "Other Dermatologic Uses of Botulinum Toxin" of the 2006 compilation book ''Botulinum Toxin in Clinical Dermatology''. They emphasized the beneficial uses of the Magic Wand with the "Wonder Wand" attachment and showed how its vibrations can reduce pain if given just before an injection of Restylane within from the injection site. Authors Lisa R. Baba, Jacqueline M. McGrath, and Jiexin Liu examined use of vibration delivery to infants to mitigate pain while doing neonatal heel prick procedures in a 2010 article for the ''
Journal of Perinatal & Neonatal Nursing The ''Journal of Perinatal & Neonatal Nursing'' is a peer-reviewed nursing journal of perinatal nursing and neonatal nursing. Each issue is presented in a topic-oriented format. It is popularly known as the "Pink Journal". Abstracting and indexi ...
''. Their sample size included 20 babies of age 35 weeks or more, and they tracked their subjects' levels of pain on the Neonatal Infant Pain Scale while giving mechanical vibration to alleviate discomfort for a heel stick procedure. Vibration was delivered using the Magic Wand, which they bought through Vibratex. They set the Magic Wand to the highest setting and placed it on the heel of the infant for five seconds before administering the heel stick procedure. Their results found that oscillation sensations delivered to newborns who had previously had discomfort from heel pricks were able to deliver some relief. They wrote that additional research was indicated in the form of a randomized clinical trial with a greater sample size of newborns.


Proprioception and vertigo

Ely Rabin and Andrew M. Gordon reported in 2004 in the '' Journal of Applied Physiology'' on their use of the Magic Wand to create vibrations in the left biceps brachia to study
proprioception Proprioception ( ), also referred to as kinaesthesia (or kinesthesia), is the sense of self-movement, force, and body position. It is sometimes described as the "sixth sense". Proprioception is mediated by proprioceptors, mechanosensory neurons ...
signals in humans related to fingertip contact on surfaces. Rabin and Gordon followed up their research in 2006 with a subsequent paper published in the journal '' Experimental Brain Research''. They wrote that extension of muscles and sensory clues worked together to provide regional perception of the patient's upper extremity in a localized area. Rabin and Gordon later co-wrote a 2010 paper with additional authors in '' Neuroscience Letters'' and expanded on research incorporating use of the Magic Wand to stimulate the biceps brachia. They measured people suffering
Parkinson's disease Parkinson's disease (PD), or simply Parkinson's, is a long-term degenerative disorder of the central nervous system that mainly affects the motor system. The symptoms usually emerge slowly, and as the disease worsens, non-motor symptoms beco ...
(PD) for proprioceptive ability while their subjects' biceps muscles were stimulated with the vibrator. In 2007, researchers published a paper in the journal ''Gait & Posture'' about use of the Magic Wand to help measure balance and postural sway. While testing their subjects' balance while having to deal with simultaneous vibration, the researchers attached one Magic Wand to each leg. In a 2011 article for the ''International Journal of Otolaryngology'', Jeremy Hornibrook discussed the inner ear disorder benign paroxysmal positional vertigo (BPPV). BPPV is the most common cause of
vertigo Vertigo is a condition where a person has the sensation of movement or of surrounding objects moving when they are not. Often it feels like a spinning or swaying movement. This may be associated with nausea, vomiting, sweating, or difficulties w ...
, a problem attributed to a detached
otoconia An otolith ( grc-gre, ὠτο-, ' ear + , ', a stone), also called statoconium or otoconium or statolith, is a calcium carbonate structure in the saccule or utricle of the inner ear, specifically in the vestibular system of vertebrates. The sa ...
in one of the semicircular canals. Hornibrook recommended a repositioning treatment for patients with BPPV from the posterior canal location. He wrote that the procedure most often performed for this purpose was a slightly transformed version of the Epley maneuver, and afterwards recommended carrying out a Dix–Hallpike test to assess the status of BPPV. If such a test was positive, Hornibrook recommended using a Magic Wand to deliver vibrations to the area of the
mastoid process The mastoid part of the temporal bone is the posterior (back) part of the temporal bone, one of the bones of the skull. Its rough surface gives attachment to various muscles (via tendons) and it has openings for blood vessels. From its borde ...
.


Reception


Commentary

The Magic Wand received the nickname "the Cadillac of vibrators" from the sex shop Good Vibrations. Boutique erotica store Babeland founders Rachel Venning and Claire Cavanah called the massager the
Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...
of vibrators in their 2003 book ''Sex Toys 101''; this characterization was echoed by authors Anne Hooper and Philip Hodson, and physician Michael L. Krychman. Venning and Cavanah observed that the device alleviated discomfort from
menstrual cramps Dysmenorrhea, also known as period pain, painful periods or menstrual cramps, is pain during menstruation. Its usual onset occurs around the time that menstruation begins. Symptoms typically last less than three days. The pain is usually in the ...
. They recommended the Magic Wand to new users of vibrators who asked for a suggestion for a starter device. Cavanah observed that the Magic Wand was unique among vibrators for its success through word-of-mouth marketing. Sex-positive feminist writer Susie Bright called the Magic Wand one of her two favorite vibrators, and called it a
miracle A miracle is an event that is inexplicable by natural or scientific lawsOne dictionary define"Miracle"as: "A surprising and welcome event that is not explicable by natural or scientific laws and is therefore considered to be the work of a divi ...
that the device was able to bring about an
orgasm Orgasm (from Greek , ; "excitement, swelling") or sexual climax is the sudden discharge of accumulated sexual excitement during the sexual response cycle, resulting in rhythmic, involuntary muscular contractions in the pelvic region chara ...
in under sixty seconds. Bright wrote about her experience using the Magic Wand to relieve discomfort during
childbirth Childbirth, also known as labour and delivery, is the ending of pregnancy where one or more babies exits the internal environment of the mother via vaginal delivery or caesarean section. In 2019, there were about 140.11 million births glob ...
. Author Kathy Shaidle wrote that the massager is able to give females multiple orgasms. Sociologist, sexologist and sex-positive feminist
Carol Queen Carol Queen (born 1957) is an American author, editor, sociologist, and sexologist active in the sex-positive feminism movement. Queen is a two time Grand Marshal of San Francisco LGBTQ Pride. Queen has written on human sexuality in books such a ...
critiqued the
carbon footprint A carbon footprint is the total greenhouse gas (GHG) emissions caused by an individual, event, organization, service, place or product, expressed as carbon dioxide equivalent (CO2e). Greenhouse gases, including the carbon-containing gases carbo ...
of the Magic Wand because it was imported from Japan, and praised its
environmentally friendly Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that cl ...
qualities including its lack of batteries, and durability compared to other vibrators. Sex therapist
Ruth Westheimer Karola Ruth Westheimer ( Siegel; born June 4, 1928), better known as Dr. Ruth, is a German-American sex therapist, talk show host, author, professor, Holocaust survivor, and former Haganah sniper. Westheimer was born in Germany to a Jewish fam ...
said the device was most favored by those selecting from vibrators of the corded electrical variety. Therapist and sex educator
Laura Berman Laura Berman is an American relationship therapist and television host. She is the host of ''In the Bedroom with Dr. Laura Berman'' on the Oprah Winfrey Network (OWN). She is also a regular guest on '' The Dr. Oz Show'', and hosts her own nationa ...
recommended the device in many articles for the ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the '' Chicago ...
'', both for women who had never experienced an orgasm and those who had difficulty becoming aroused.
Sexologist Sexology is the scientific study of human sexuality, including human sexual interests, behaviors, and functions. The term ''sexology'' does not generally refer to the non-scientific study of sexuality, such as social criticism. Sexologists a ...
Gloria Brame Gloria Brame (born August 20, 1955) is an American sexologist, writer and sex therapist based in Athens, Georgia. She is a member of the American College of Sexologists, and clinical sexologist. Her sex therapy practice specializes in consensual ...
wrote in her book ''The Truth about Sex, a Sex Primer for the 21st Century'' that the Magic Wand was one of the more successful masturbation aids marketed, and stated it was popular due to its non-penetrative nature. Australian sex therapist
Bettina Arndt Bettina Mary Arndt (born 1 August 1949) is an Australian writer and commentator who specialises in sex and gender issues. Starting as a sex therapist and self-proclaimed feminist, she established her career in the 1970s publishing and broadcas ...
reported that a couple she corresponded with had success using the Magic Wand while simultaneously engaging in sexual intercourse. Physician and sex columnist Hilda Hutcherson recommended the Magic Wand in her book ''Pleasure'', and suggested women could place a soft cloth over their vulva if they felt it was needed to decrease delivered intensity from the device. ''
Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...
'' magazine reported that the Magic Wand was the vibrator most often suggested by sex therapists. Paula Kamen, author of ''Her Way: Young Women Remake the Sexual Revolution'', placed the increasing popularity of the Magic Wand as an influential factor in the
sexual revolution The sexual revolution, also known as the sexual liberation, was a social movement that challenged traditional codes of behavior related to sexuality and interpersonal relationships throughout the United States and the developed world from the 1 ...
which took place towards the end of the 20th century. Cathy Winks and Anne Semans, coauthors of '' The Good Vibrations Guide to Sex'', recommended the Magic Wand for use both during
foreplay Foreplay is a set of emotionally and physically intimate acts between one or more people meant to create sexual arousal and desire for sexual activity. Although foreplay is typically understood as physical sexual activity, nonphysical activiti ...
and intercourse and noted couples could feel pleasure through the device together at the same time. Wendy Caster wrote in the 2003 edition of ''The Lesbian Sex Book'' that
lesbian A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...
s have enjoyed using the Magic Wand due to its ability to concentrate powerful vibration on the clitoris. ''
Mobile Magazine ''Mobile Magazine'' is an online publication which started in December 2000. The magazine covers mobile technology, including notebook computers, mobile phones, personal digital assistants, MP3 players, digital cameras, mobile gaming, and oth ...
'' announced in its July 2005 issue that readers had voted the Magic Wand "the No. 1 greatest gadget of all time". The Magic Wand won despite being included in the category that included the
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes wa ...
, the telephone, and the toothbrush. In 2006, Melinda Gallagher and Emily Kramer, founders of women's entertainment company CAKE, awarded the device the Best Vibrator Award in their book ''A Piece of Cake''. Many publications have called the Magic Wand the
mother of all A snowclone is a cliché and phrasal template that can be used and recognized in multiple variants. The term was coined as a neologism in 2004, derived from Journalese, journalistic clichés that referred to the number of Inuit words for snow. H ...
vibrators including: ''The Hot Woman's Handbook'', ''Clean Sheets'', the ''Valley Advocate'', and ''
Cosmopolitan Magazine ''Cosmopolitan'' is an American monthly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a family magazine; it was later transformed into a literary magazine and, since 1965, has become a wome ...
''. Gallagher and Kramer wrote that the device was effective at giving the
clitoris The clitoris ( or ) is a female sex organ present in mammals, ostriches and a limited number of other animals. In humans, the visible portion – the glans – is at the front junction of the labia minora (inner lips), above the op ...
and
vulva The vulva (plural: vulvas or vulvae; derived from Latin for wrapper or covering) consists of the external female sex organs. The vulva includes the mons pubis (or mons veneris), labia majora, labia minora, clitoris, vestibular bulbs, vulv ...
intense oscillation sensations. Writing for the ''
Star Tribune The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolida ...
'', Alexis McKinnis recommended the device for a woman having difficulty achieving orgasm. She wrote that for thirty-years a multitude of females had found it to be an assured way to reach orgasm. McKinnis recommended the Magic Wand again in a subsequent column as a
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, thr ...
gift, and wrote that it faced little competition due to its basic construction, efficiency, intensity, and reliability. Author Robert J. Rubel wrote that the device was among the highest-demanded vibrators in the United States. Rubel stated that approximately ninety-percent of females are able to achieve orgasm with the Magic Wand. A panel of users arranged by ''
Good Housekeeping ''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Hous ...
'' tried the Magic Wand for relief of lumbar discomfort and were unimpressed with the results. '' Self Magazine'' observed in 2010 that the device's appreciation had become a
cultural phenomenon The bandwagon effect is the tendency for people to adopt certain behaviors, styles, or attitudes simply because others are doing so. More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular act ...
.
Rachel Kramer Bussel Rachel Kramer Bussel (born 1975) is an author, columnist, and editor, specializing in erotica. She previously studied at the New York University School of Law and earned her bachelor's degree in political science and women's studies from the U ...
praised the device in a 2011 article for '' SexIs Magazine'' titled: "10 Reasons The Hitachi Magic Wand is My Favorite Vibrator". She composed her article in the form of an ode to her favorite toy. Her rationale for selecting the device as her favorite included its power, speed it takes her to a state of increased arousal, its lack of need for batteries, its delivery of intense clitoral sensations, and its affordability. Yana Tallon-Hicks described the device in a 2011 piece for the ''
Valley Advocate The ''Daily Hampshire Gazette'' is a six-day morning daily newspaper based in Northampton, Massachusetts, United States, and covering all of Hampshire County, southern towns of Franklin County, and Holyoke. The newspaper prints Monday through S ...
'', and wrote that it was quite effective at bringing women to
orgasm Orgasm (from Greek , ; "excitement, swelling") or sexual climax is the sudden discharge of accumulated sexual excitement during the sexual response cycle, resulting in rhythmic, involuntary muscular contractions in the pelvic region chara ...
. She compared its intensity to a
Mack Truck Mack Trucks, Inc., is an American truck manufacturing company and a former manufacturer of buses and trolley buses. Founded in 1900 as the Mack Brothers Company, it manufactured its first truck in 1905 and adopted its present name in 1922. Mack ...
. ''Valley Advocate'' recommended the Magic Wand in a 2012 article for overweight partners to use during sex because of its longer handle. Ashleigh Corbeil wrote in her book about achieving a simultaneous orgasm for two partners that due to its length the Magic Wand could be used during doggy style intercourse; and Hilda Hutcherson similarly advised use of the massager in this sexual position.
Comic book artist A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comic book illustrators in that they produce both the literary and ...
Erika Moen Erika Moen (born 1983) is an American comic book artist, known for her autobiographical comic ''DAR'', and the educational/ erotic comic ''Oh Joy, Sex Toy''. Biography Moen was born in 1983 and based in Portland, Oregon. She graduated from Pitz ...
devoted the first piece of her new comic strip series ''Oh Joy, Sex Toy'' to "The Hitachi Magic Wand" in April 2013. Her work was syndicated by
Bitch Media ''Bitch'' was an independent, quarterly alternative magazine published in Portland, Oregon. Its tagline described it as a "feminist response to pop culture", and it was described in 2008 by ''Columbia Journalism Review'' as "a respected journal ...
, and received praise in a review by ''
The Daily Beast ''The Daily Beast'' is an American news website focused on politics, media, and pop culture. It was founded in 2008. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief from 2018 to 2021. In a 20 ...
''. In a 2013 article for '' Express Milwaukee'', Laura Anne Stuart said it may be the only device for some women to help them reach orgasm, while additional women may choose to use it to find a simple and quick path to pleasure. She praised its well-built construction and durability. The Magic Wand from Vibratex won the award for "Favorite Sex Toy for Women" in October 2013 at The Sex Awards in California. Valued by users for its durability and long-lasting dependability, the device has garnered attributes such as "the most recognizable sex toy on Earth" from
Engadget ''Engadget'' ( ) is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. ''Engadget'' manages ten blogs four of which are written in English and six have international versions with independent editor ...
. In 2014, the magazine ''
Women's Health Women's health differs from that of men in many unique ways. Women's health is an example of population health, where health is defined by the World Health Organization as "a state of complete physical, mental and social well-being and not mer ...
'' featured the device in an article titled "The Ultimate Guide to Sex Toys", where it was recommended for use with two partners.


Awards


See also


References


Further reading

* * * * *


External links

* {{good article Female sex toys Hitachi Japanese inventions Massage devices Vibrators