History of mobile games
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The popularisation of mobile games began as early as 1997 with the introduction of ''
Snake Snakes are elongated, limbless, carnivorous reptiles of the suborder Serpentes . Like all other squamates, snakes are ectothermic, amniote vertebrates covered in overlapping scales. Many species of snakes have skulls with several more j ...
'' preloaded on
Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, i ...
feature phones, demonstrating the practicality of games on these devices. Several mobile device manufacturers included preloaded games in the wake of Snake's success. In 1999, the introduction of the
i-mode NTT DoCoMo's i-mode is a mobile internet (distinct from wireless internet) service popular in Japan. Unlike Wireless Application Protocols, i-mode encompasses a wider variety of internet standards, including web access, e-mail, and the pa ...
service in Japan allowed a wide variety of more advanced mobile games to be downloaded onto smartphones, though the service was largely limited to Japan. By the early 2000s, the technical specifications of Western handsets had also matured to the point where downloadable applications (including games) could be supported, but mainstream adoption continued to be hampered by market fragmentation between different devices, operating environments, and distributors. The introduction of the iPhone and its dedicated
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...
provided a standard means for developers of any size to develop and publish games for the popular smartphone. Several early success stories from app developers in the wake of the App Store's launch in 2008 attracted a large number of developers to speculate on the platform. Most initial games were published as premium (pay-once) titles, but the addition of
in-app purchases Microtransactions, often abbreviated as mtx, are a business model where users can purchase virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransact ...
in October 2009 allowed games to try other models, with notable successes ''Angry Birds'' and ''Cut the Rope'' using a combination of free-to-try and ad-supported games. Apple's success with the App Store drastically altered the mobile landscape and within a few years left only its and Google's Android-based smartphones using its
Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...
app store as the dominant players. A major transition in game monetization came with the introduction of '' Candy Crush Saga'' and ''
Puzzle & Dragons is a puzzle video game with role-playing and strategy elements, developed and published by GungHo Online Entertainment for the iOS, Android, and Amazon Fire platforms. ''Puzzle & Dragons'' is a match-three puzzle game, requiring players t ...
'', taking gameplay concepts from
social-network game A social network game (sometimes simply referred to as a social media game, social gaming, social video game or online social game) is a type of online game that is played through social networks or social media. They typically feature multiplayer ...
s which generally required the player to wait some length of time after exhausting a number of turns for a day, and offering the use of in-app purchases to refresh their energy. These games generated revenue numbers previously unseen in the mobile game sector, and became the standard for many freemium games that followed. Many of the most successful games have hundreds of millions of players, and have annual revenues exceeding a year, with the top games breaking . More recent trends have included hyper-casual games such as ''
Crossy Road ''Crossy Road'' is an arcade video game released on 20 November 2014. It was developed and published by Australian video game developer Hipster Whale, with the name and concept of the game playing on the age-old joke "Why did the chicken cross t ...
'' and
location-based game A location-based game (or location-enabled game, or geolocation-based game) is a type of game in which the gameplay evolves and progresses via a player's location. Location-based games must provide some mechanism to allow the player to report thei ...
s like ''
Pokémon Go ''Pokémon Go'' (stylized as ''Pokémon GO'') is a 2016 augmented reality (AR) mobile game, part of the ''Pokémon'' franchise, developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android ...
''.


Prior to mobile phones

Early precursors of mobile gaming include
handheld electronic game Handheld electronic games are very small, portable devices for playing interactive electronic games, often miniaturized versions of video games. The controls, display and speakers are all part of a single unit. Rather than a general-purpose ...
s and early
handheld video game console A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the cons ...
s, though these devices were always game-oriented with nearly no utility function. Nintendo's
Gunpei Yokoi , sometimes transliterated Gumpei Yokoi, was a Japanese video game designer. He was a long-time Nintendo employee, best known as creator of the Game & Watch handheld system, inventor of the cross-shaped Control Pad, the original designer of the ...
had conceived of their
Game & Watch The Game & Watch brand ( ''Gēmu & Uotchi''; called ''Tricotronic'' in West Germany and Austria, abbreviated as ''G&W'') is a series of handheld electronic games developed, manufactured, released, and marketed by Nintendo from 1980 to 1991. C ...
line - handheld games that also served as a digital timepiece - after seeing a bored businessman on a commuter train pass time by using a calculator to play makeshift games.
Personal digital assistant A personal digital assistant (PDA), also known as a handheld PC, is a variety mobile device which functions as a personal information manager. PDAs have been mostly displaced by the widespread adoption of highly capable smartphones, in part ...
s (PDAs), precursors themselves to modern smartphones, arrived in 1984, and early models included built-in or add-ons games such as with the
Sharp Wizard The Sharp Wizard is a series of electronic organizers released by Sharp Corporation. The first model was the ''OZ-7000'' released in 1989, making it one of the first electronic organizers to be sold. The name ''OZ-7000'' was used for the USA marke ...
in 1989. As most PDAs used low resolution monochromatic liquid crystal display (LCD)s designed for displaying text over graphics, these gamed tended to be simple, which included block or tile games like ''
Tetris ''Tetris'' (russian: link=no, Тетрис) is a puzzle video game created by Soviet software engineer Alexey Pajitnov in 1984. It has been published by several companies for multiple platforms, most prominently during a dispute over the appro ...
''. These types of games carried over into some of the earlier smartphone models but did not have as much popularity, such as on the
Hagenuk MT-2000 Hagenuk MT-2000 was a mobile phone device launched in 1994. The device was designed and manufactured by Hagenuk's development centre in Støvring, Denmark. The phone was, together with its predecessor Hagenuk MT-900 from 1992, some of the first ...
in 1993.


Introducing gaming on smartphones (1997−2006)

In 1997,
Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, i ...
introduced its
Nokia 6110 The Nokia 6110 was a GSM mobile phone from Nokia announced on 18 December 1997 and released in 1998. It is not to be confused with the newer Nokia 6110 Navigator. It was a hugely popular follower of the Nokia 2110, and the first of the many N ...
mobile phone which included a variation of ''
Snake Snakes are elongated, limbless, carnivorous reptiles of the suborder Serpentes . Like all other squamates, snakes are ectothermic, amniote vertebrates covered in overlapping scales. Many species of snakes have skulls with several more j ...
''. ''Snake'' proved to be one of the phone's popular features, and Nokia continued to include the game, or a variation of it, on nearly every phone it released since, with about 400 million devices shipped with the game installed as of 2016. In 1999, NTT Docomo launched the
i-mode NTT DoCoMo's i-mode is a mobile internet (distinct from wireless internet) service popular in Japan. Unlike Wireless Application Protocols, i-mode encompasses a wider variety of internet standards, including web access, e-mail, and the pa ...
mobile platform in Japan, allowing mobile games to be downloaded onto smartphones. Several
Japanese video game Video games are a major industry in Japan. Japanese game development is often identified with the golden age of video games, including Nintendo under Shigeru Miyamoto and Hiroshi Yamauchi, Sega during the same time period, Sony Computer Enterta ...
developers announced games for the i-mode platform that year, such as
Konami , is a Japanese multinational video game and entertainment company headquartered in Chūō, Tokyo, it also produces and distributes trading cards, anime, tokusatsu, pachinko machines, slot machines, and arcade cabinets. Konami has casino ...
announcing its
dating simulation Dating sims, or , are video game subgenre of simulation games with romantic elements. Dating sims are often dialog-heavy and focus on time management. The player must befriend and carefully build and maintain a relationship with one or more ...
''
Tokimeki Memorial is a dating simulation series by Konami. It consists of six main games in addition to many spin-offs. The games are notable in the dating sim genre for being highly nonlinear. Their nickname amongst their fans is the contraction ''TokiMemo''. ...
''. The same year, Nintendo and
Bandai is a Japanese multinational toy manufacturer and distributor headquartered in Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered in Irvine, California and Richmond ...
were developing mobile phone adapters for their
handheld game consoles A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the cons ...
, the Game Boy Color and
WonderSwan The (ワンダースワン) is a handheld game console released in Japan by Bandai. It was developed by Gunpei Yokoi's company Koto Laboratory and Bandai, and was the last piece of hardware Yokoi developed before his death in 1997. Released i ...
, respectively. By 2001, i-mode had users in Japan, along with more advanced handsets with graphics comparable to 8-bit consoles. A wide variety of games were available for the i-mode service, along with announcements from established
video game developers A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large ...
such as
Taito is a Japanese company that specializes in video games, toys, arcade cabinets and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, vending machines and jukeboxes into Japan. I ...
, Konami,
Namco was a Japanese multinational video game and entertainment company, headquartered in Ōta, Tokyo. It held several international branches, including Namco America in Santa Clara, California, Namco Europe in London, Namco Taiwan in Kaohsiung, ...
, and Hudson Soft, including ports of classic arcade games and 8-bit
console games A console game is a type of video game consisting of images and often sounds generated by a video game console, which are displayed on a television or similar audio-video system, and that can be manipulated by a player. This manipulation usually ...
. ''Snake'' showed there was a viable interest in expanding the capabilities of mobile phones for gaming applications. With the introduction of the
Wireless Application Protocol Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network. A WAP browser is a web browser for mobile devices such as mobile phones that use the protocol. Introduced in 1999, WAP achieve ...
(WAP), many mobile phones were able to access limited browser-based games, and later downloading new apps that could be purchased from their
wireless carrier A mobile network operator (MNO), also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sell ...
or a third party distributor to use on their phone. However, at this stage, in the early 2000s, there was a wide discrepancies of technologies available in terms of both hardware and software. Phones were still of a wide ranges of form factors, input features, and screen resolutions, so game developers were typically focused their efforts on specific software platforms and subsets of available devices. Additionally, a range of software platform standards, like J2ME, Macromedia Flash Lite,
DoJa DoJa profile is a Java application environment specification for DoCoMo's i-mode mobile phone. DoJa is based on the Java ME CLDC API that is defined in the Java Community Process (JCP). DoJa is a profile defined by NTT DoCoMo to provide communi ...
, and
Binary Runtime Environment for Wireless Binary Runtime Environment for Wireless (Brew MP, Brew, Qualcomm BREW, or BREW) is an application development platform created by Qualcomm, originally for code division multiple access (CDMA) mobile phones, featuring third-party applications such ...
(BREW), existed, the implementations of which varied by phone manufacturer and model, further limiting portability of games. Thus, while games were developed for mobile devices over the next several years, they tended to be limited. Mobile game discoverability was further complicated by the limitations of the early mobile internet. Games were often primarily offered via a content store provided by a wireless carrier (the "carrier deck"). Publishers would license games for inclusion on these portals. These stores tended to be largely text-based, offering very limited descriptions of products or sophisticated search and navigation. As a result, games promoted by carriers (thereby appearing nearer the top of the store) tended to be greatly more successful, while others listed below would not be seen by many users who did not scroll beyond the first page of the deck. Prior to 2007, Japan was the leading developer for games on handsets since most of the primary handset developers were located there and smartphones had a greater proliferation among the population. A wide array of various genres were tried, including
virtual pet A virtual pet (also known as a digital pet, artificial pet, or pet-raising simulation) is a type of artificial human companion. They are usually kept for companionship or enjoyment. People may keep a digital pet in lieu of a real pet. Digital ...
games which used early camera phone features as part of the gameplay cycle. Meanwhile, handheld consoles still typically offered superior gaming experiences compared to the limited smartphone games; Nintendo had released its
Game Boy Advance The (GBA) is a 32-bit handheld game console developed, manufactured and marketed by Nintendo as the successor to the Game Boy Color. It was released in Japan on March 21, 2001, in North America on June 11, 2001, in the PAL region on June 22, ...
in 2001 as a successor to the widely popular
Game Boy The is an 8-bit fourth generation handheld game console developed and manufactured by Nintendo. It was first released in Japan on April 21, 1989, in North America later the same year, and in Europe in late 1990. It was designed by the same t ...
. To try to merge the two markets, Nokia released the N-Gage in 2003, designed as both a handheld console and a phone. The N-Gage was able to offer similar video games as the Advance, but even with its
N-Gage QD The N-Gage QD is a handheld game console and smartphone by Nokia, and a redesign of the N-Gage. It was unveiled on April 14, 2004, and was released on May 26, 2004, running the same Symbian OS v6.1 with Series 60 1st Edition FP1. It revised the ...
redesign in 2004, the unit was a commercial failure.


The iPhone and the App Store (2007−2008)

Apple, Inc. had been an early player in the PDA market with the
Apple Newton The Newton is a series of personal digital assistants (PDAs) developed and marketed by Apple Computer, Inc. An early device in the PDA category (the Newton originated the term), it was the first to feature handwriting recognition. Apple started ...
, but Steve Jobs had discontinued the line in 1998 to focus the company's hardware towards devices like the
iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...
and iPod. Under Jobs' direction, the same teams worked to develop the iPhone, which Apple first released in June 2007. Among key hardware features in the iPhone was a large random access memory (RAM) size compared to most other smartphones on the market as well as a larger screen, making it capable of running more complex apps, and a new operating system that could handle multitasking, far surpassing any other device on the market at the time. The iPhone also included various sensors such as an
accelerometer An accelerometer is a tool that measures proper acceleration. Proper acceleration is the acceleration (the rate of change of velocity) of a body in its own instantaneous rest frame; this is different from coordinate acceleration, which is acc ...
, and also included a capacitive touchscreen that did not require any stylus and could be controlled by a finger, with later models adding support for multipoint sensing. In 2008, alongside the
iPhone 3G The iPhone 3G (also known as iPhone 2) is a smartphone that was designed and marketed by Apple Inc.; it is the second generation of iPhone, successor to the original iPhone, and was introduced on June 9, 2008, at the WWDC 2008 at the Mosco ...
, Apple released an iPhone OS
software development kit A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific ...
, allowing developers to officially and inexpensively develop native apps (whereas previously, only web apps were allowed and native apps could only be installed through jailbreaking), which could be published through the newly available
App Store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...
. Developers, including game developers, rushed to take advantage of the App Store. At launch, there were 500 apps, while six months later, there were over 15,000, along with over half a billion app downloads. These figured doubled three months later (circa March 2009), and by November 2009, the App Store had over 100,000 apps with over 2 billion downloads. Gaming applications were one major area that found success on the App Store. One such early success was '' Trism'', a tile-matching game incorporating the phone's accelerometer released near the App Store launch developed by a single person, Steve Demeter. Demeter had priced the game at , and within two months of launch, had made in profit, and Demeter was highly publicized as a
rags to riches Rags to riches refers to any situation in which a person rises from poverty to wealth, and in some cases from absolute obscurity to heights of fame, fortune and celebrity—sometimes instantly. This is a common archetype in literature and popul ...
story on the lucrative nature of developing for the iPhone. Another early success was ''
Tap Tap Revenge ''Tap Tap Revenge'', also known as ''Tap Tap Revenge Classic'' was a music game created by Nate True, and developed and published by Tapulous for iOS in July 2008. It is the first game in Tapulous' ''Tap Tap'' series. Development for the gam ...
'', a
rhythm game Rhythm game or rhythm action is a genre of music-themed action video game that challenges a player's sense of rhythm. Games in the genre typically focus on dance or the simulated performance of musical instruments, and require players to press ...
by
Tapulous Tapulous, Inc. was an American Computer software, software and video game Video game developer, developer and Video game publisher, publisher headquartered in Palo Alto, California. It was a wholly owned subsidiary of The Walt Disney Company as pa ...
, which also was released at the App Store's launch and saw over one million downloads in 20 days. Following on similar stories, numerous smaller developers tried to release the next big game, while larger game publishers took to their existing catalogs and released mobile-compatible titles where possible. PopCap Games, which had already had success with a line of computer and browser-based puzzle games such as ''
Bejeweled ''Bejeweled'' (also referred as ''Bejeweled Deluxe'' in some releases) is a tile-matching puzzle video game by PopCap Games, developed for browsers in 2001. The first game developed by PopCap under their current name, ''Bejeweled'', involves ...
'', was one of the first companies to transition their products to mobile versions in 2009 which helped them to rapidly grow their mobile business, leading to their acquisition by
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...
in 2011 as to allow Electronic Arts to compete in the mobile and casual games area. Beyond games, the iPhone and App Store caused most other smartphone manufacturers to abandon their own attempts to build out a more sophisticated smartphone environment, such as
BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy ...
and Symbian. BlackBerry had attempted to release its own app store but failed to gain the success as Apple's. Only two major competitors remained after the iPhone's introduction, the Android-based devices (based on the Java language), using the operating system that had been developed by Google, and
Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design l ...
by Microsoft which has close interoperability with its Microsoft Windows operating system. Both took up the same approach as Apple, introducing app stores in
Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...
and
Windows Phone Store Windows Phone Store (originally known as Windows Phone Marketplace) was an app store platform, developed by Microsoft corporation for Windows Phone letting users installing various apps on their device. It initially launched with Windows Phone ...
, respectively, with similar developer policies. Ultimately, Microsoft ceased active development of Windows Phone, leaving iOS and Android as the principle players in the mobile operating system and app store market.


''Angry Birds'': transitioning from premium to free-to-play (2009–2011)

At launch, the iOS App Store only allowed single-time purchases of apps akin to how one purchased music from iTunes, so most games were purchased on the traditional "premium" model, buying the game upfront. In October 2009, the store introduced "in-app purchases" (IAP), microtransactions that an app could offer with the transaction made through the App Store's storefront. Some existing app devs were savvy to jump on this; Tapulous released ''Tap Tap Revenge 3'' shortly after this change that included IAP to obtain new songs. Similar IAPs were added to the Google Play store on Android as well. In December 2009,
Rovio Entertainment Rovio Entertainment Oyj (formerly Relude Oy and Rovio Mobile Oy and doing business internationally as the Rovio Entertainment Corporation) is a Finnish video game developer based in Espoo. Founded in 2003 by Helsinki University of Technology s ...
released ''
Angry Birds ''Angry Birds'' is a Finnish action-based media franchise created by Rovio Entertainment. The game series focuses on the eponymous flock of angry birds who try to save their eggs from green-colored pigs. Inspired by the game ''Crush the Castl ...
'' on the App Store, a physics-based game involving launching cartoonish birds at structures occupied by pigs that have stolen their eggs as to do as much damage as possible, which had been inspired by the
browser game A browser game or a "flash game" is a video game that is played via the internet using a web browser. They are mostly free-to-play and can be single-player or multiplayer. Some browser games are also available as mobile apps, PC games, or on ...
'' Crush the Castle'' and others like it. As released on the iOS store, it was a still a premium game at , and its low cost, as well as being featured by Apple in February 2010, led to it becoming highly successful and leading the Top Paid App charts by mid-2010. When Rovio ported the game to Android, they introduced an
ad-supported Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
version that could be downloaded for free, but a user could pay to remove the ads, such that Rovio gained revenue from both the IAP and the ads, which shortly after the Android's release in October 2010, was estimated to be about a month. Another game, ''
Cut the Rope Cut may refer to: Common uses * The act of cutting, the separation of an object into two through acutely-directed force ** A type of wound ** Cut (archaeology), a hole dug in the past ** Cut (clothing), the style or shape of a garment ** Cut ( ...
'', released on both iOS and Android at the same time, followed a model of releasing a free version with a few levels, and with an in-game purchase to unlock the rest of the game. It was one of the fastest-selling games on the iOS App Store at that time according to its publisher
Chillingo Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...
. Mobile game development was also not limited to the English-speaking world, as Japan and many Asian countries had an active mobile development scene. As the app stores on iOS and Android had regional distinctions, apps developed in different regions typically would not be available in others unless translated or localized. An important region during this period is China. Separate from most other markets, the Chinese video game industry had been relatively small prior to 2008 due to poor economic conditions. The Chinese government set about trying to improve the economic welfare of the country and introduce more high technology education and jobs. However, computer costs remained high and importing consoles were difficult, so many used PC bangs, giving rise to free-to-play or subscription based games like
massively multiplayer online games A massively multiplayer online game (MMOG or more commonly MMO) is an online video game with a large number of players, often hundreds or thousands, on the same server. MMOs usually feature a huge, persistent open world, although there are ...
(MMOs). China is also recognized for creating
social-network game A social network game (sometimes simply referred to as a social media game, social gaming, social video game or online social game) is a type of online game that is played through social networks or social media. They typically feature multiplayer ...
s with ''
Happy Farm ''Happy Farm'' was a social network game and massively multiplayer online game based on farm management simulation. It was played predominantly by users in Mainland China and Taiwan, and was the most popular in terms of players; At the height of i ...
'', developed by 5 Minutes in 2008, which served as direct inspiration for ''
FarmVille ''FarmVille'' is a series of agriculture-simulation social network game developed and published by Zynga in 2009. It is similar to '' Happy Farm'' and ''Farm Town''. Its gameplay involves various aspects of farmland management, such as plowi ...
''. Apple further introduced the
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...
in 2010, its
tablet computer A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being com ...
based on similar design principles as the iPhone. While tablets had existed before as descendants of PDAs, the iPad was the first tablet to achieve mass-market success. Part of the iPad's success was using iOS for its operating system, assuring that all apps and games on the App Store worked for the iPad as they did for the iPhone. Android-based phone manufacturers followed suit with their own suite of Android-based tablet in the years that followed to create a similar dichotomy. Mobile game developers had a whole new audience available to them without any extra work, while others saw potential in tablet-based games due to the larger screen space that they offered. These could be geared towards children for educational purposes or elderly where hand dexterity is not as agile to use a smaller screen.
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...
developed its own
Amazon Fire The Amazon Fire, formerly called the Kindle Fire, is a line of tablet computers developed by Amazon. Built with Quanta Computer, the Kindle Fire was first released in November 2011, featuring a color 7-inch multi-touch display with IPS tech ...
tablet first released in 2011 with Quanta Computer with its own customized version of Android as a means to offer digital products from its storefront to users which included apps and games.


''Candy Crush Saga'' and ''Puzzle & Dragons'': Establishing the freemium model (2012–2014)

While casual games like ''Angry Birds'' and ''Cut the Rope'' were gaining success on mobile devices, the development of new
social network A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for ...
sites using advanced web browser technology on personal computers, such as
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
, gave rise to free-to-play
browser game A browser game or a "flash game" is a video game that is played via the internet using a web browser. They are mostly free-to-play and can be single-player or multiplayer. Some browser games are also available as mobile apps, PC games, or on ...
s and
social-network game A social network game (sometimes simply referred to as a social media game, social gaming, social video game or online social game) is a type of online game that is played through social networks or social media. They typically feature multiplayer ...
s, generally supported by ads on the hosting website. One of the most notable examples of these is
Zynga Zynga Inc. () is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its missio ...
's ''
FarmVille ''FarmVille'' is a series of agriculture-simulation social network game developed and published by Zynga in 2009. It is similar to '' Happy Farm'' and ''Farm Town''. Its gameplay involves various aspects of farmland management, such as plowi ...
'', released in 2009. The farm management
simulation game Simulation video games are a diverse super-category of video games, generally designed to closely simulate real world activities. A simulation game attempts to copy various activities from real life in the form of a game for various purposes such ...
had the player work to raise crop and tend livestock on a virtual farm, but were only afforded a limited number of actions per day. Players, however, could engage their Facebook friends to ask for extra actions, and give extra actions back when requested. The "time-lapse" or "energy" gameplay mechanics was heavily criticized by traditional game designers since any reasonable progression required one to commit time to the game. However, the game was considered highly successful, with more than 80 million players by February 2010. Zygna's success with ''Farmville'' drew gamers away from non-social browser games on portal sites.
King King is the title given to a male monarch in a variety of contexts. The female equivalent is queen, which title is also given to the consort of a king. *In the context of prehistory, antiquity and contemporary indigenous peoples, the tit ...
, who ran one such portal site, was impacted by this and decided to change their own model to incorporate Facebook games that worked alongside their portal games. One of the first games King offered on this approach was ''Bubble Witch Saga'', released in October 2011. ''Bubble Witch Saga'' used mechanics similar to the older game ''
Puzzle Bobble internationally known as ''Bust-a-Move'', is a 1994 tile-matching puzzle arcade game developed and published by Taito. It is based on the 1986 arcade game ''Bubble Bobble'', featuring characters and themes from that game. Its characteristically ...
'', where players shot colored orbs to clear away matching orbs. However, as to avoid the drawn-out gameplay that ''FarmVille'' was noted for, King introduced the "saga" model; the game was divided into a number of levels which each was effectively a puzzle. The player had a number of turns (shots) to clear the board or meet other conditions. If they did this, they were able to continue, but otherwise they lose one "life", though these lives would regenerated in real-time, or players could ask friends on Facebook for free lives. The game thus only required the player to commit a few minutes each day. By January 2012, ''Bubble Witch Saga'' had over 10 million players and was the fastest-growing game on Facebook. King followed this with '' Candy Crush Saga'' on its portal and Facebook by April 2012, a more direct tile-matching game but using the same "saga" approach, which also enjoyed similar success. Buoyed by the success of these games, King opted to enter the mobile game market with these titles, developing ad-supported versions for iOS that synchronized with the portal and Facebook versions; ''Bubble Witch Saga'' for mobile was released in July 2012, and ''Candy Crush Saga'' in October 2012. Both games still integrated with Facebook to ask their friends for lives, but also included an in-app purchase to fully restore one's lives or on special powerup, however, the game was still designed to be playable without having to purchase these, and 70% of the players had been able to make it to the final level of the game (as of September 2013) without spending any money. ''Candy Crush Saga'' proved to be the more popular game, and by the end of 2013, King had seen over 400 million new players of the game and their revenues had jumped from in 2011 to from advertising revenue and in-app purchases. In June 2013, King opted to eliminate advertising in-game and simply let the mobile version of its games earn revenue from in-app purchases as they continued to release additional games. The strategy proved effective as by the final quarter of 2014, King had seen 356 million monthly unique players, with only 8.3 million spending money on their games (2.3%), but had brought in over per player per month, as to make over across its game portfolio that quarter. King's success with ''Candy Crush Saga'' created the freemium model that numerous mobile games that followed used. Separately, in Japan, developer
GungHo Online Entertainment is a Japanese video game developer and publisher. They are primarily known for hosting the Japanese server of ''Ragnarok Online'' (developed by its listed Korean subsidiary Gravity), as well as their development of '' Ragnarok DS'' for the Ninte ...
had released ''
Puzzle & Dragons is a puzzle video game with role-playing and strategy elements, developed and published by GungHo Online Entertainment for the iOS, Android, and Amazon Fire platforms. ''Puzzle & Dragons'' is a match-three puzzle game, requiring players t ...
'' in February 2012 first in Japan, a tile-matching game with some role-playing elements that including improving one's team of "monsters". At the time of its release, one of the more popular mobile apps in Japan were card battle games, but GungHo believed they could improve on the formula. Like ''Candy Crush Saga'', the game used regenerable "stamina" to limit how many times the player could play in a row, but could use in-app purchases to immediately restore their stamina, or obtain other forms of in-game currency. By October 2013 the game has been downloaded 20 million times in Japan (about 1/6th of the nation's population) and over a million times in North America, and was earning an estimated a day. News of these numbers caused GungHo's stock market capitalization to rise sharply in October as to surpass that of Nintendo at around , and further establishing the success of the freemium model for mobile games. In 2013, Apple was able to secure deals to distribute the iPhone cheaply in China. Because of the feature set and its relatively low cost compared to a computer, the iPhone became nearly ubiquitous for many Chinese residents. This spurred mobile game development within China particularly across the 2013-2014 period. These games followed the established freemium models from ''Candy Crush Saga'' and ''Puzzle & Dragons'', using a mix of advertising and in-app purchases for revenue generation. Chinese publishers and developers, though limited by the type of content that they can release within the country due to the government's oversight of the media, were able to publish their games to the mobile app stores to release their titles beyond China, including to other southeast Asian countries or globally when possible, which helped to draw in additional revenue. This also led to some of the larger publishers within China, such as
Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the wo ...
and
Perfect World Games Perfect commonly refers to: * Perfection, completeness, excellence * Perfect (grammar), a grammatical category in some languages Perfect may also refer to: Film * ''Perfect'' (1985 film), a romantic drama * ''Perfect'' (2018 film), a science ...
to establish foreign subsidiaries or acquire foreign companies to make them subsidiaries for mobile game development.


''Clash of Clans'' and the massively-multiplayer role-playing experience (2012−2015)

During this same period,
Supercell A supercell is a thunderstorm characterized by the presence of a mesocyclone: a deep, persistently rotating updraft. Due to this, these storms are sometimes referred to as rotating thunderstorms. Of the four classifications of thunderstorms ( ...
released ''
Clash of Clans ''Clash of Clans'' is a 2012 free-to-play mobile strategy video game developed and published by Finnish game developer Supercell. The game was released for iOS platforms on August 2, 2012, and on Google Play for Android on October 7, 2013. ...
'' in 2012. ''Clash of Clans'' is a strategy game that at its core has elements of city management and tower defense as the player oversees a fighting clan's home base. To obtain resources to maintain and upgrade the base, the player can send their forces to attack another player's base, which is handled asynchronously with the opposing player's forces managed by the computer. Should the attacking player win, they steal some resources from the losing player, while the losing player, when they next access the game, will learn of these loses. To encourage cooperation, players can join into "clans" which help to attack or defend automatically. ''Clash of Clan'' retains similar in-app purchases as with ''Candy Crush Saga'' and ''Puzzle & Dragons'' that can be used to rush certain building objectives, but also weigh heavily on social engagement similar to MMOs. By September 2014, the app was earning per day, and many users had reported playing the game for thousands of hours since its launch. Supercell considered part of its success to be able to draw in both casual and hardcore games with the ''Clash of Clans'' gameplay. ''Clash of Clans'' inspired numerous other games that gave a simulated multiplayer experience, including '' Game of War: Fire Age'' and '' Empires & Allies'' that typically required more of a time commitment and a deeper understanding of the game rules to be successful but still could be played in a casual manner. In China, Tencent released ''
Honor of Kings ''Honor of Kings'' (, unofficially translated as "King of Glory," or alternatively transliterated as Wangzhe Rongyao) is a multiplayer online battle arena developed by TiMi Studio Group and published by Tencent Games for the iOS and Android mo ...
'' in 2015, which when it was exported to other markets, rebranded as ''
Arena of Valor ''Arena of Valor'' (), formerly ''Strike of Kings'', is an international adaptation of ''Honor of Kings'' (), a multiplayer online battle arena developed by TiMi Studio Group and published by Level Infinite for Android, iOS and Nintendo Switch ...
''. ''Honor/Arena'' built up on the type of gameplay found in ''
League of Legends ''League of Legends'' (''LoL''), commonly referred to as ''League'', is a 2009 multiplayer online battle arena video game developed and published by Riot Games. Inspired by '' Defense of the Ancients'', a custom map for ''Warcraft III'', ...
'', a
multiplayer online battle arena Multiplayer online battle arena (MOBA) is a subgenre of strategy video games in which two teams of players compete against each other on a predefined battlefield. Each player controls a single character with a set of distinctive abilities that ...
that had been built by Riot Games, an American company which Tencent had previously acquired. Riot had believed that ''League'' could not be replicated on mobile devices, leading Tencent and its Chinese studio
TiMi Studios TiMi Studio Group (), a subsidiary of Tencent Games, is a video game development studio group headquartered in Shenzhen, China and offices in Singapore, Montréal, Seattle, Los Angeles, Chengdu, and Shanghai. TiMi generated an estimated revenue ...
to develop ''Honor of Kings''. Within China the game was a success with more than 50 million daily players, and spurred its own esports league by 2016. Tencent saw the potential for its global release, but replace the game's heavy Chinese mythology with more traditional fantasy characters in rebranding it to ''Arena''. With its international release, ''Honor'' and ''Arena'' and combined have remained one of the top-grossing mobile games overall, with over in annual revenue in 2019. And in 2020 Riot Games did make mobile versions for several of their games, with League of Legends being one of them but with a different name, Wild Rift.


''Crossy Road'' and the growth of the hyper-casual game (2014–2015)

Around early 2015, a new type of gaming app emerged on the app stores, called hyper-casual games, with ''
Crossy Road ''Crossy Road'' is an arcade video game released on 20 November 2014. It was developed and published by Australian video game developer Hipster Whale, with the name and concept of the game playing on the age-old joke "Why did the chicken cross t ...
'', by
Hipster Whale Hipster Whale is an Australian independent video game developer and publisher founded on 20 November 2014 by Andy Sum and Matt Hall, shortly before making the game ''Crossy Road''. The company has also created the games '' Shooty Skies'', '' Pa ...
considered one of the key examples in this period, though earlier games like ''
Flappy Bird ''Flappy Bird'' is a mobile game developed by the Vietnamese video game artist and programmer Dong Nguyen ( vi, Nguyễn Hà Đông), under his game development company .Gears. The game is a side-scroller where the player controls a bird, attemp ...
'' by dotGears in 2013 had displayed the same principles in gameplay. Hyper-casual games differentiated themselves from the bulk of existing app games by being small and lightweight downloads, using simple graphics, and having extremely simple rulesets, but were otherwise infinitely replayable. In the case of ''Crossy Road'', the goal is to maneuver a character as far as possible across lanes of a busy road and avoiding traffic, a type of endless game of ''
Frogger is a 1981 arcade action game developed by Konami and manufactured by Sega. In North America, it was released by Sega/Gremlin. The object of the game is to direct a series of frogs to their homes by crossing a busy road and a hazardous rive ...
'', earning in-game coins based on distance and any collected coins picked up that can be used to unlock new characters or buy power-ups. In-app purchases also could be used to buy coins, or coins could be earned through advertising. The game's monetization scheme was designed to avoid some of the bad reputation that in-app purchasing had been getting in recent years, using the lure of new characters to get players to spend money rather than to extend gameplay sessions. Within 90 days of release, the app had earned from over 50 million users. Other companies soon followed to build on the hyper-casual games market, with Voodoo and
Ketchapp Ketchapp SARL is a French video game publisher based in Paris, specializing in the mobile games market. Founded in 2014 by brothers Antoine and Michel Morcos, the company first came into the public eye later that year, through its port of the ...
among those releasing a new wave of hyper-casual games with similar monetization schemes as ''Crossy Road''. Often these games were reductions of other gameplay concepts or simple expansions of more trivial games: Voodoo's ''Paper.io'' was effectively a remake of ''Snake'' and its later '' Hole.io'' a simpler version of ''
Donut County ''Donut County'' is an indie video game developed by American indie designer Ben Esposito and published by Annapurna Interactive. In the game, the player moves a hole to swallow objects, which makes the hole increase in size. The concept origin ...
''. Hyper-casual games have continued to gain popularity, both as easier games for players to get into compared to titles like ''Clash of Clans'', and typically are much easier and cheaper to develop, and are said to have disrupted the mobile gaming market as much as ''Candy Crush Saga'' had done when it was introduced. For established studios, the rapid development time allowed them to publish more experimental titles which they could monitor to see if players took to enjoy them, and if any title became popular, they could commit more resources and advertising to it.


''Pokémon Go'' and location-based gaming (2016−2017)

Under license from
The Pokémon Company The Pokémon Company (株式会社ポケモン, ''Kabushiki gaisha Pokemon'') is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the '' Pokémon'' franchise, which consists of video game ...
and Nintendo,
Niantic Niantic may refer to: * Niantic people, tribe of American Indians * Niantic, Inc., mobile app developer known for the mobile games ''Ingress'' and ''Pokémon Go'' Ships * ''Niantic'' (whaling vessel), relic of San Francisco Gold Rush *USS ''Ni ...
released ''
Pokémon Go ''Pokémon Go'' (stylized as ''Pokémon GO'') is a 2016 augmented reality (AR) mobile game, part of the ''Pokémon'' franchise, developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android ...
'' in July 2016 as a freemium app for mobile phones. Having already had experience using
location-based game A location-based game (or location-enabled game, or geolocation-based game) is a type of game in which the gameplay evolves and progresses via a player's location. Location-based games must provide some mechanism to allow the player to report thei ...
s with its prior ''
Ingress Ingress may refer to: Science and technology * Ingress (signal leakage), the passage of an outside signal into a coaxial cable * Ingress filtering, a computer network packet filtering technique * Ingress protection rating, a protection level that ...
'' title, Niantic used phones' GPS to map out nearby spots close to players where they could find and try to capture Pokémon to which they could then use at virtual local Pokémon gyms, also determined by GPS location. In game, Pokémon were shown to the player using augmented reality atop the camera's view so that the player knew they had found the Pokémon and engage in its capture. In-app purchases could be used to buy improved Pokéballs used to capture Pokémon and other powerups and items to help one's Pokémon. ''Pokémon Go'' had record-breaking numbers of players, with both its initial iOS and Android releases seeing over 100 million players worldwide within a month of release. The game was recognized by the
Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
for numerous milestones by August 2016. The game was a cultural phenomena for several months, in a wave of "''Pokémon Go'' Mania", or "Pokémania", though also led to several incidents where due to how Niantic's servers has planned out Pokémon spots and gyms, people were flocking to private homes and sites. By the end of 2017, the game has grossed over in revenue, and has continued to bring in more than each year. While ''Pokémon Go'' was not the first location-based game released for mobile devices, it established a fundamental monetization model to make such a game work and that would engage the user in physical activity in moving to nearby local areas. It also was seen as a positive impact on social interactions since players would often interact face-to-face at the gyms. Other location-based games based on popular properties have since been released with similar gameplay and monetization models, including '' Harry Potter: Wizards Unite'' and ''
Minecraft Earth ''Minecraft Earth'' was an augmented reality and geolocation-based sandbox game developed by Mojang Studios and published by Xbox Game Studios. A spin-off of the video game ''Minecraft'', it was first announced in May 2019, and was available o ...
''. Video game analysts had been watching the mobile market for several years, in part due to the growth of mobile gaming from China. Market analysis firms identified that mobile gaming global gross revenues exceeded that of either personal computer or console games for the first time in 2016, earning around , and remained one of the fastest growing sectors of the video game market.


''Fortnite'' and cross-platform play (2018–present)

In mid-2017, Epic Games released ''
Fortnite ''Fortnite'' is an online video game developed by Epic Games and released in 2017. It is available in three distinct game mode versions that otherwise share the same general gameplay and game engine: ''Fortnite Battle Royale'', a free-to- ...
'', a
third-person shooter Third-person shooter (TPS) is a subgenre of 3D computer graphics, 3D shooter games in which the gameplay consists primarily of shooting. It is closely related to first-person shooters, but with the player character visible on-screen during play. ...
with base-building elements as its '' Fortnite: Save the World'' component on personal computers in an
early access Early access, also known as alpha access, alpha founding, paid alpha, or game preview, is a funding model in the video game industry by which consumers can purchase and play a game in the various pre-release development cycles, such as pre-alph ...
model and then by September 2017 had released a standalone ''
Fortnite Battle Royale ''Fortnite Battle Royale'' is a free-to-play battle royale video game developed and published by Epic Games. It is a companion game to '' Fortnite: Save the World'', a cooperative survival game with construction elements. It was initially ...
'' mode, based on the success of the
battle royale game A battle royale game is an online multiplayer video game genre that blends last-man-standing gameplay with the survival, exploration and scavenging elements of a survival game. Battle royale games involve dozens to hundreds of players, who st ...
genre from ''
PlayerUnknown's Battlegrounds ''PUBG: Battlegrounds'' (previously known as ''PlayerUnknown's Battlegrounds'') is a battle royale game developed by PUBG Studios and published by Krafton. The game, which was inspired by the Japanese film '' Battle Royale'' (2000), is based ...
'' released earlier that year. ''Fortnite Battle Royale'' rapidly grew popular, leading Epic to port the game to other systems, including onto mobile devices by mid-2018. From the launch, the mobile versions of the games supported
cross-platform play In video games with online gaming functionality, also called cross-compatible play, cross-platform play, crossplay, or cross-play describes the ability of players using different video game hardware to play with each other simultaneously. It is c ...
with computer and console versions, one of the first games to incorporate mobile games into direct interactive cross-platform play. By June 2018, over 125 million registered players across all platforms. Revenue, earned through the purchase of in-game currency to buy customization options and
battle pass In the video game industry, a battle pass is a type of monetization approach that provides additional content for a game usually through a tiered system, rewarding the player with in-game items for playing the game and completing specific chal ...
es, had brought the game to reach over in revenue daily by July 2018. A large portion of the game's audience are younger school-aged children being able to play it on their mobile phone, and parents and teachers expressed concern about the game's impact on coursework inside and out of school. Notably, Epic Games challenged the requirement from both Apple and Google that in-game purchased had to be made through the specific storefront. In August 2020, Epic purposely released a version of ''Fortnite'' on mobile that allowed players to purchase directly from Epic. The game was pulled from both the App Store and Play Store, leading Epic to file a pair of lawsuits against Apple and Google citing that this practice was an anti-trust violation. While the lawsuit was largely decided in Apple's favor in 2021, the judge did affirm that Apple's anti-steering policy which prevented apps from informing users of alternate pay schemes violated various laws and required the company to allow apps to notify users of such systems.


Game subscription services, cloud gaming, and popular players

Apple introduced the
Apple Arcade Apple Arcade is a video game subscription service offered by Apple Inc. It is available through a dedicated tab of the App Store on devices running iOS 13, tvOS 13, iPadOS 13, and macOS Catalina or later. The service launched on September 19 ...
in September 2019 which worked with its iOS, macOS, and Apple TV. Comparable to
Xbox Game Pass Xbox Game Pass and PC Game Pass are video game subscription services from Microsoft. Both services grant users access to a rotating catalog of games from a range of publishers and other premium services, including Xbox Live Gold and EA Play, fo ...
, users pay a flat monthly fee to gain access to a number of curated games, with new games added to the service periodic while other games are removed over time. Games on the service lack in-game purchase options or advertisements, but allow the user to purchase the game to keep to own, as well as store progress through their
iCloud iCloud is a cloud service from Apple Inc. launched on October 12, 2011 as a successor to MobileMe. , the service had an estimated 850 million users, up from 782 million users in 2016. iCloud enables users to sync their data to the cloud, inclu ...
account if they purchase the game at a later time. Thus, games on the Apple Arcade tended to be those that resembled more traditional premium-priced games that were not built on microtransactions. Google followed suit with its own
Google Play Pass Google Play Pass is an Application software, app subscription service by Google for Android (operating system), Android devices. It was launched on September 23, 2019 in the United States. In July 2020, the service launched as planned in other Wes ...
, launched in the same month, but which also extended to general apps as well as games. Separately, both Microsoft and Google have been developing cloud gaming services in Xbox Game Pass cloud gaming and
Stadia Stadia may refer to: * One of the plurals of stadium, along with "stadiums" * The plural of stadion, an ancient Greek unit of distance, which equals to 600 Greek feet (''podes''). * Stadia (Caria), a town of ancient Caria, now in Turkey * Stadi ...
that would allow console-quality games to be run and played on other devices included mobile phones. Currently, due to restricts Apple has on iOS applications, these cloud streaming services are only targeted at Android phones and devices. The
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
in 2019 and 2020 caused many people around the globe to be quarantined or forced to stay at home to prevent transmission of the virus, and video games became a popular pastime. Mobile game saw a significant boost in revenues as a result of the pandemic, with a 40% increase year-to-year in the second quarter of 2020 according to Sensor Tower. Mobile-friendly games such as ''
Among Us ''Among Us'' is a 2018 online multiplayer social deduction game developed and published by American game studio Innersloth. The game was inspired by the party game Mafia and the science fiction horror film '' The Thing''. The game allows ...
'' and ''
Genshin Impact ''Genshin Impact'' is an action role-playing game developed and published by miHoYo. It was released for Android, iOS, PlayStation 4, and Windows in 2020, on PlayStation 5 in 2021, and is set for release on Nintendo Switch. The game feature ...
'', alongside ''Fortnite'' and other mobile titles, saw large player counts during the pandemic period. Through most of mobile gaming's history, mobile game publishers have come from new publishers created in that space, such as
Chillingo Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...
and
Glu Mobile Glu Mobile LLC is an American developer and publisher of video games for mobile phones and tablet computers. Founded in San Francisco, California, in 2004, Glu offers products to multiple platforms including Java ME-based devices, Android, Wind ...
or from the developers themselves such as for Rovio and King, rather than through large
AAA AAA, Triple A, or Triple-A is a three-letter initialism or abbreviation which may refer to: Airports * Anaa Airport in French Polynesia (IATA airport code AAA) * Logan County Airport (Illinois) (FAA airport code AAA) Arts, entertainment, and me ...
publishers such as
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the ...
,
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one ...
,
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', ...
, and
Take-Two Interactive Take-Two Interactive Software, Inc. is an American video game holding company based in New York City and founded by Ryan Brant in September 1993. The company owns two major publishing labels, Rockstar Games and 2K, which operate internal ...
. As mobile provided to be a viable space, these AAA publishers started adapting to the model, either becoming mobile publishers themselves and acquiring studios, or acquiring mobile publishers, but these were still generally seen as secondary business models relative to their computer and console games. Ubisoft was the first major AAA publisher to commit to wane off computer and console games and put a stronger focus on mobile gaming in a 2021 investor report, with plans to transition to this approach by their 2023 fiscal year.


See also

* History of arcade games * History of online games *
History of video games The history of video games began in the 1950s and 1960s as computer scientists began designing simple games and simulations on minicomputers and mainframes. '' Spacewar!'' was developed by MIT student hobbyists in 1962 as one of the first s ...
*
List of most-played mobile games by player count This is a list of the most-played mobile games ordered by their player count, which include reported player data, registered accounts, and/or monthly active users. For non-mobile games, see the list of most-played video games by player coun ...


References

{{History of video games Mobile games History of video games