The History of Advertising Trust was established in 1976 to preserve and protect the heritage of UK advertising history and to offer it for research and study. It was registered as a UK charity (no. 276194) in 1978 and operates on a

not-for-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

basis. The Trust runs HAT Archive at the Raveningham Centre, Raveningham, Norfolk, NR14 6NU. HAT's remit has grown to embrace all forms of brand communications, including retail marketing,

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...

and media in all forms. HAT offers a comprehensive image and

reference library A library is a collection of materials, books or media that are accessible for use and not just for display purposes. A library provides physical (hard copies) or digital access (soft copies) materials, and may be a physical location or a vi ...

, research services and a professional storage service for marketing and agency archives. It is archivist to many companies and

advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

as well as to organisations such as the

Advertising Association The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and i ...

and the

Institute of Practitioners in Advertising The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. History F ...

(for further details, see website). HAT archive has been said to be the largest archive of UK advertising in the world - see OUP's history of UK advertising, ''Powers of Persuasion'', for example, and for some background to HAT's early years. There are some adverts from

Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...

and other countries online too.

References

External links

The History of Advertising Trust official website
{{Authority control Advertising agencies of the United Kingdom Archives in Norfolk Advertising organizations

See also

References

External links