Hiroshi Yasuda (born 1944) is an Emeritus Professor at the

University of Tokyo , abbreviated as or UTokyo, is a public research university located in Bunkyō, Tokyo, Japan. Established in 1877, the university was the first Imperial University and is currently a Top Type university of the Top Global University Project b ...

and works as a Consultant for

Nippon Telegraph and Telephone , commonly known as NTT, is a Japanese telecommunications company headquartered in Tokyo, Japan. Ranked 55th in ''Fortune'' Global 500, NTT is the fourth largest telecommunications company in the world in terms of revenue, as well as the third la ...

. In the sphere of international standardization, together with

Leonardo Chiariglione Leonardo Chiariglione () (born 30 January 1943 (age ) in Almese, Turin province, Piedmont, Italy) is an Italian engineer who has led the development of international technical standards for digital media. In particular, he was the chairman of t ...

he founded the Moving Picture Experts Group which standardized MPEG-1 Audio Layer 3, better known as

MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...

. Prof. Hiroshi Yasuda received his B.E., M.E. and Dr.E. degrees from the University of Tokyo, Japan in 1967, 1969, and 1972 respectively. Thereafter, he joined the Electrical Communication Laboratories of NTT in 1972 where he has been involved in works on Video Coding, Facsimile Network, Image Processing, Telepresence, B-ISDN Network and Services, Internet and Computer Communication Applications. He worked four years (1988–1992) as the Executive Manager of Visual Media Lab. of NTT Human Interface Labs., and served three years (1992–1995) as the Executive Manager of System Services Department of NTT Business Communications Systems Headquarters and became Vice President, Director of NTT Information and Communication Systems Laboratories at Yokosuka since July 1995. After serving twenty-five years for NTT (1972–1997) he left NTT to work at The University of Tokyo. From 2003 until 2005 he was acting director of The Center for Collaborative Research (CCR) and is now a Professor at Tokyo Denki University. He is a member of the IT Strategic Headquarters (Japan). Professor Yasuda also served as the

International Organization for Standardization The International Organization for Standardization (ISO ) is an international standard development organization composed of representatives from the national standards organizations of member countries. Membership requirements are given in Art ...

's chairperson of

ISO/IEC JTC 1/SC 29 ISO/IEC JTC 1/SC 29, entitled ''Coding of audio, picture, multimedia and hypermedia information'', is a standardization subcommittee of the Joint Technical Committee ISO/IEC JTC 1 of the International Organization for Standardization (ISO) and the ...

(JPEG/MPEG Standardization) from 1991 - 1999. He has served as a guest editor of '' IEEE Journal on SAC'' several times, such as Vol.11, No.1. and has served as The Exhibition Chair of 1996 Multimedia Systems Conference sponsored by Computer Society. He also served as the president of

DAVIC DAVIC, Digital Audio Video Council, was founded in 1994 with the aim of promoting the success of interactive digital audio-visual applications and services by promulgating specifications of open interfaces and protocols that maximise interoperabilit ...

(Digital Audio Video Council) from 1996 -1998. He has received numerous awards, including the Takayanagi Award in 1987, the Achievement Award of EICEJ in 1995, The EMMY from The National Academy of Television Arts and Science in 1995, the Charles Proteus Steinmetz Award from IEEE in 2000, the Takayanagi Award in 2005 and The Medal with Purple Ribbon from The Emperor of Japan in 2009. He is a Life Fellow of IEEE, Fellow of EICEJ and IPSJ, and a member of Television Institute. He wrote International Standardization of Multimedia Coding in 1991, MPEG/International Standardization of Multimedia Coding in 1994, The Base for the Digital Image Coding in 1995, The Text for Internet in 1996, The Text for MPEG" in 2002 and The Text for Content Distribution in 2003.

References

{{DEFAULTSORT:Yasuda, Hiroshi 1944 births Japanese engineers Japanese inventors Living people MPEG Nippon Telegraph and Telephone University of Tokyo faculty