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Hillside letters or mountain monograms are a form of geoglyph (more specifically hill figures) common in the
Western United States The Western United States (also called the American West, the Far West, and the West) is the region comprising the westernmost states of the United States. As American settlement in the U.S. expanded westward, the meaning of the term ''the We ...
, consisting of large single letters, abbreviations, or messages emblazoned on hillsides, typically created and maintained by schools or towns. There are approximately 500 of these geoglyphs, ranging in size from a few feet to hundreds of feet tall. They form an important part of the western cultural landscape, where they function as symbols of school pride and civic identity, similar to water towers and town slogans on highway "welcome to" signs in other regions.


History

A long-standing myth that hillside letters were built to identify communities from the air for early pilots who air-dropped
mail The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal sys ...
is untrue. DF page 144/ref> The first three mountain monograms built were constructed to end rivalries between different graduating classes at universities. Letters have also been erected to celebrate winning teams, to commemorate the building of
high school A secondary school describes an institution that provides secondary education and also usually includes the building where this takes place. Some secondary schools provide both '' lower secondary education'' (ages 11 to 14) and ''upper seconda ...
s, in memory of local community members, and as
Boy Scout A Scout (in some countries a Boy Scout, Girl Scout, or Pathfinder) is a child, usually 10–18 years of age, participating in the worldwide Scouting movement. Because of the large age and development span, many Scouting associations have split ...
projects. The first hillside letter built is the "L" in 1904 representing Lahainaluna High School. This 30 foot letter "L" at about the 2000 ft level on Mt Ball, part of the West Maui Mountains was created by students of Lahainaluna High School by clearing the plants and weeds and adding lime to prevent regrowth. It is still lit up annually during graduation ceremonies. The second hillside letter built was a C in March 1905. It was constructed out of concrete and placed on Charter Hill overlooking the
UC Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant uni ...
. The UC Berkeley classes of 1907 and 1908 proposed this project as a means of ending the rivalry and the unruly physical encounters that had become a part of their annual rush each spring. The UC Berkeley yearbook recorded that the two classes would go down in the history of the University as those who sacrificed their class spirit for love of their alma mater.James J. Parsons. 1988. Hillside Letters in the Western Landscape.
Landscape A landscape is the visible features of an area of land, its landforms, and how they integrate with natural or man-made features, often considered in terms of their aesthetic appeal.''New Oxford American Dictionary''. A landscape includes the ...
30 (1): 15–23
In 1906,
Brigham Young University Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-d ...
in Provo, Utah, proposed and surveyed the first three-lettered hillside emblem BYU, but reduced it to the single letter Y after realizing the amount of labor involved. The following year, the class rivalry of the sophomores and freshmen at the
University of Utah The University of Utah (U of U, UofU, or simply The U) is a public research university in Salt Lake City, Utah. It is the flagship institution of the Utah System of Higher Education. The university was established in 1850 as the University of De ...
in
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the capital and most populous city of Utah, United States. It is the seat of Salt Lake County, the most populous county in Utah. With a population of 200,133 in 2020, th ...
produced a hillside U on Mount Van Cott overlooking Salt Lake City. The M of the
Colorado School of Mines The Colorado School of Mines, informally called Mines, is a public research university in Golden, Colorado, founded in 1874. The school offers both undergraduate and graduate degrees in engineering, science, and mathematics, with a focus on en ...
in Golden, Colorado, became the nation’s fourth hillside letter in 1908, and it has been illuminated every night since the early 1930s. A few years later, high schools began building hillside letters; the first one was a T for
Tintic High School Tintic High School is a small rural public high school in Eureka, Utah, United States. Description Tintic High School is one of two high schools in the Tintic School District. There are approximately 145 students in grades 7‑ 12. Although t ...
in Eureka, Utah, built in 1912. By the 1920s and 1930s, letters were being rapidly constructed across the West. Although the pace has slowed since then, newly constructed letters continue to appear today. Meanwhile, many letters are fading due to lack of maintenance (especially in cases where the school that created the letter has closed), or have been removed outright due to environmental concerns or changing aesthetic preferences.


Distribution

More than 500 Hillside letters and messages can be found across the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
; the total is approximate because the various published lists do not completely coincide, and extensive travel would be needed to verify all rumored letters. The most prolific states are (numbers are approximate): *
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
: 81 ''( detailed list)'' *
Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columb ...
: 80 ''( detailed list)'' *
Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to its ...
: 78 ''( detailed list)'' *
Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...
: 59 ''( detailed list)'' *
Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...
: 47 ''( detailed list)'' *
Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...
: 36 ''( detailed list)'' *
Idaho Idaho ( ) is a U.S. state, state in the Pacific Northwest region of the Western United States. To the north, it shares a small portion of the Canada–United States border with the province of British Columbia. It borders the states of Monta ...
: 34 ''( detailed list)'' *
New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe, New Mexico, Santa Fe , LargestCity = Albuquerque, New Mexico, Albuquerque , LargestMetro = Albuquerque metropolitan area, Tiguex , Offi ...
: 32 ''( detailed list)'' *
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of the ...
: 24 ''( detailed list)'' *
Wyoming Wyoming () is a state in the Mountain West subregion of the Western United States. It is bordered by Montana to the north and northwest, South Dakota and Nebraska to the east, Idaho to the west, Utah to the southwest, and Colorado to t ...
: 22 ''( detailed list)'' *
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...
: 20 ''( detailed list)'' *
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
: 17 ''( detailed list)'' The densest concentrations are in Utah and Idaho and surrounding the
Los Angeles Basin The Los Angeles Basin is a sedimentary basin located in Southern California, in a region known as the Peninsular Ranges. The basin is also connected to an anomalous group of east-west trending chains of mountains collectively known as the ...
. A few letters may be found east of these states, such as the
Platte Mound M The Platte Mound M is the letter "M" written using whitewashed stones on Platte Mound about four miles east of Platteville, Wisconsin. It is the largest hillside letter "M" in the world. The letter is high, wide, with legs wide. History ...
in Platteville, Wisconsin and a C (for
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
) along the
Harlem River The Harlem River is an tidal strait in New York, United States, flowing between the Hudson River and the East River and separating the island of Manhattan from the Bronx on the New York mainland. The northern stretch, also called the Spuyt ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The phenomenon has spread to
Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest T ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
;
Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...
; and
Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...
.


Construction

Hillside letters are typically built in three different manners: * ''Built-up letters'' made from rocks and concrete are the most common. Other materials such as wood, old car tires, metal, and vinyl have also been used. The M in Missoula,
Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columb ...
, for the
University of Montana The University of Montana (UM) is a public research university in Missoula, Montana. UM is a flagship institution of the Montana University System and its second largest campus. UM reported 10,962 undergraduate and graduate students in the fa ...
, is an example of a built-up letter. * ''Painted letters'' are typically found on bare rock faces and cliffs, as is the G in Gap,
Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Fou ...
. * ''Cutout letters'', the least common, are formed by removing the vegetation to create a letter; the R for the
University of Redlands The University of Redlands is a private university headquartered in Redlands, California. The university's main, residential campus is situated on 160 acres (65 ha) near downtown Redlands. An additional eight regional locations throughout Califo ...
in Redlands,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
, is an example. These emblems can range in size from 10 or 15 feet tall to hundreds of feet tall. The largest include the ''L'' for Lassen High School in
Susanville, California Susanville (formerly known as Rooptown) is a town in and the county seat of Lassen County, California, United States. Susanville is located on the Susan River in the southern part of the county, at an elevation of . Its population is 16,72 ...
(580 feet long), the ''R'' for
University of Redlands The University of Redlands is a private university headquartered in Redlands, California. The university's main, residential campus is situated on 160 acres (65 ha) near downtown Redlands. An additional eight regional locations throughout Califo ...
in
Redlands, California Redlands ( ) is a city in San Bernardino County, California, United States. As of the 2020 census, the city had a population of 73,168, up from 68,747 at the 2010 census. The city is located approximately west of Palm Springs and east of ...
(430 feet long), the ''W'' for Western Colorado University in
Gunnison, Colorado Gunnison is a home rule municipality that is the county seat and the most populous municipality of Gunnison County, Colorado. The city population was 6,560 at the 2020 United States Census. Gunnison was named in honor of John W. Gunnison, a U ...
(420 feet long), and the '' Y'' for
Brigham Young University Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-d ...
in
Provo, Utah Provo ( ) is the List of cities and towns in Utah, fourth-largest city in Utah, United States. It is south of Salt Lake City along the Wasatch Front. Provo is the largest city and county seat of Utah County, Utah, Utah County and is home to Bri ...
(380 feet long). In addition to single letters and abbreviations, full messages have been placed on hillsides using similar methods, such as "SAN LUIS OLDEST TOWN IN COLO." in
San Luis, Colorado The Town of San Luis is a statutory town that is the county seat and the most populous town of Costilla County, Colorado, United States. Formerly known as ''San Luis de la Culebra'', it is the oldest continuously occupied town in Colorado. The ...
, "WELCOME TO HERSHEY" in
Hershey, Pennsylvania Hershey is an unincorporated community and census-designated place (CDP) in Derry Township, Dauphin County, Pennsylvania, United States. It is home to The Hershey Company, which was founded by candy magnate Milton S. Hershey. The community is lo ...
, and "MOUNT PANORAMA" (with "BATHURST" temporarily added on at least two occasions) in
Bathurst, New South Wales Bathurst () is a city in the Central Tablelands of New South Wales, Australia. Bathurst is about 200 kilometres (120 mi) west-northwest of Sydney and is the seat of the Bathurst Regional Council. Bathurst is the oldest inland settlement in ...
, Australia. The famous
HOLLYWOOD sign The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. Originally the Hollywoodland Sign, it is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains. Spelli ...
built in 1923 to advertise the Hollywoodland Real Estate Group is not technically a hillside letter, but rather a billboard. Every letter of the alphabet is found as a single letter on a hillside except for X. Two X’s do appear within words on hillsides: DIXIE in St. George,
Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to its ...
, and PHOENIX near Phoenix, Arizona. The letter M is the most common hillside letter.


Cultural significance

In the beginning, hillside letters were often constructed in an area of local historical or cultural significance to the community, but as time went on environmental laws became more restrictive and the location of the letters had as much to do with securing legal permits as selecting the best location. In some cases, it has taken years before permission to construct or revitalize a hillside letter has been given. The voice of opposition seems to be a common element of most hillside letters. Even back in 1905, some of the residents of Berkeley immediately opposed the building of the C, believing it would destroy the natural beauty of the hillside. Yet, as time passes these controversial giant emblems often become the most cherished landmarks of a community or school. This pride is heightened by the time and commitment it takes to build and maintain the letter and the traditions, such as painting, lighting, and other annual activities, that endear a letter to its supporters. When the University of Utah needed to stabilize their crumbling hillside U in 2006, supportive school and community members donated over $200,000 more than was needed for the project. When the 76-year-old G in Moab, Utah, disappeared under a coat of reddish brown paint, thought to be applied by some environmentally motivated newcomers to town, there was not only an immediate outcry from the community, but a reward to find the culprits. Hillside letters have also been battlegrounds for rival schools and places to display patriotic pride or discontent over political actions. Some letters are painted and lighted to celebrate various holidays and community events, and others have been used to honor local fallen heroes. In the days and weeks after September 11, 2001, dozens of letters were temporarily repainted in red, white, and blue. Over the past century, hillside letters have impacted not just the landscape, but the culture of many communities throughout the American West, as well. The ubiquity of these letters in the rural West is evidenced by the appearance in the movie '' Cars'' (2006) of an "RS" overlooking the fictional Arizona town of Radiator Springs.


See also

*
Tempe Butte Tempe Butte ( ood, ʼOidbaḍ Doʼag) is the official name of an andesite butte of volcanic origin, located partially on Arizona State University's Tempe campus in Tempe, Arizona. It is often referred to by locals as A Mountain, after the go ...
(Known locally as 'A Mountain'), Tempe, Arizona *
Battalion Park Battalion Park is a geoglyph site in southwest Calgary, Alberta, Canada. It is located on Signal Hill, overlooking the Tsuu T'ina Nation (formerly Sarcee Nation), as well as lands formerly known as Camp Sarcee and later Sarcee Training Area, a ...
, Calgary, Alberta, Canada *
The Big "C" The Big "C" is a giant concrete block of the letter "C" built into Charter Hill in the Berkeley Hills overlooking the University of California, Berkeley. The symbol is celebrated in a number of Cal songs and in the San Francisco Bay Area, esp ...
, Berkeley, California *
Block U The Block U is a large concrete hillside letter on Mount Van Cott in Salt Lake City, Utah. The stylized "U" is a logo of the University of Utah and is located just north of the university’s campus. It is one of the earliest hillside letters. ...
, Salt Lake City, Utah * C-Rock, New York City *
Canisteo Living Sign The Canisteo Living Sign is a historic civic project that was built by Ed Childs and Harry Smith, donated to the Canisteo School District, that also served as a navigational aid, located at Canisteo in Steuben County, New York. The sign consists ...
* Daimonji * Groudle Glen railway station, Isle of Man – features "GROUDLE". * Hill figure *
Hollywood Sign The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. Originally the Hollywoodland Sign, it is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains. Spelli ...
, Los Angeles, California *
Platte Mound M The Platte Mound M is the letter "M" written using whitewashed stones on Platte Mound about four miles east of Platteville, Wisconsin. It is the largest hillside letter "M" in the world. The letter is high, wide, with legs wide. History ...
, Platteville, Wisconsin * South San Francisco hillside sign, South San Francisco, CA * Y Mountain, Provo, Utah


Notes


External links


Hillside Letters Collection
an interactive map of the letters in the U.S. and Canada that is roughly complete.
Mountain Monograms
A website explaining the origins and with an incomplete list and pictures
Hillside Letters
a companion website to a book on the subject.
Letters on Hills
a category on waymarking.com for geocachers.
Modern Geoglyphs
A compilation of geoglyphs in Montana with photos and maps.
Nevada's Hillside Letters
A Google map showing most hillside letters in Nevada. {{Hill figure Hill figures Geoglyphs