is a virtual

brand ambassador A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to emb ...

and product mascot created by

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

branch, as a

moe anthropomorphism is a form of anthropomorphism in anime and manga where '' moe'' qualities are given to non-human beings (such as animals, plants, supernatural entities and fantastical creatures), objects, concepts, or phenomena. In addition to ''moe'' feature ...

character created for the development technology platform

Microsoft Silverlight Microsoft Silverlight is a discontinued application framework designed for writing and running rich web applications, similar to Adobe's runtime, Adobe Flash. A plugin for Silverlight is still available for a very small number of browsers. W ...

. The character design and figure drawing were made by shinia, the dōjin painter, and the dubbing work by Minmin Yao. At first, Hikaru Aizawa was one of Microsoft Taiwan's "2010 Tech Days" campaign plannings, but immediately after its launch it received a wide response from Taiwan and Japan, which made Microsoft Taiwan decide to propose the character settings of three elder sisters, Yu, Aoi, and Lei, one after another. Afterwards, Microsoft Taiwan continuously conducted a series of official campaigns, including related software, special wallpapers, webpage games, related activities and amateur parties.

Planning

Hikaru was, at first, as one of Microsoft Taiwan's "2010 Tech Days" campaign plannings, a software virtual character designed with the purpose to promote the technological revision of

; prior to that, the agent manufacturer of Windows 7 in Japan, Windows 7 Mania, had designed a non-official virtual character

Madobe Nanami OS-tan is an Internet meme consisting of ''moe'' anthropomorphs of popular operating systems, originating on the Japanese imageboard Futaba Channel. The designs of OS-tan, which were created by various amateur Japanese artists, are typically fema ...

, which was later approved by Microsoft and used by them for promotion.

References

{{DEFAULTSORT:Aizawa, Hikaru Microsoft application programming interfaces Microsoft Windows multimedia technology Moe anthropomorphism OS-tan and related characters Mascots introduced in 2010 Female characters in advertising

Planning

See also

References