Highlighter (cosmetics)
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Highlighter is a type of
cosmetic Cosmetic may refer to: *Cosmetics, or make-up, substances to enhance the beauty of the human body, apart from simple cleaning *Cosmetic, an adjective describing beauty, aesthetics, or appearance, especially concerning the human body *Cosmetic, a t ...
product that reflects light. Often used for
contouring Contouring is a makeup technique that uses cosmetics to define, enhance and sculpt the structure of the face or other body parts, such as breasts. Contouring is usually produced by placing a warm or cool toned color that is one or two shades d ...
, it can be applied to the face or other parts of the body to brighten the skin on a given area, create the perception of depth and angles. The product can come in a variety of forms, including powder, liquid, cream, gloss, solid stick and jelly. Highlighters became a significant tool among theater and film actors shooting or performing indoors, where natural light was not available to provide definition of facial features like cheekbones, nose, and jawline. Highlighter also offers the possibility of heightening or diminishing a given feature to suit the character portrayed, as well as aesthetic trends.
MAC Cosmetics MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City after becoming a subsidiary of Estée Lauder Companies ...
's Strobing Cream is credited as the first highlighter product to be made available to commercial consumers. A long-time tool among makeup artists, highlighter sales saw significant gains among consumers in 2016. Some industry experts have attributed the growth in sales of highlighters and related products to the rise of
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
usage, given the popularity of
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
makeup tutorials and the proliferation of snapshot self-portraits known as
selfies A selfie () is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as Face ...
.


See also

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Bronzer Sunless tanning, also known as UV filled tanning, self tanning, spray tanning (when applied topically), or fake tanning, refers to the effect of a suntan without exposure to the Sun. Sunless tanning involves the use of oral agents (carotenids ...
*
Rouge (cosmetics) Rouge (; meaning "red" in French), also called blush or blusher, is a cosmetic for coloring the cheeks in a variety of shades, or the lips red. It is applied as a powder, cream or liquid. History The Ancient Egyptians were known for their ...


References

{{Cosmetics Cosmetics