Hearts and minds (Iraq)
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Hearts and Minds was a
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
campaign used in the
Iraq War {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق ( Kurdish) , partof = the Iraq conflict and the War on terror , image ...
(2003-2011).


Background

The operation to "win Iraqi hearts and minds", had been established before the war started. One Central Command planner noted that
psychological operations Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), have been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and M ...
(PSYOPs) were slated to play "a crucial role ... to any conflict in Iraq and to the war on terrorism". Senior US military leaders placed such an importance on the operation that they reworked the way in which the related PSYOPs were carried out, often citing the failures during Operation Enduring Freedom, where it took as long as two days to get PSYOPs through the approval process.‘Hearts and minds’ key to US Iraq strategy, Andrew Koch
/ref>


June 2004 Congressional Hearing, "Iraq: Winning Hearts and Minds"

Noting that, "The United States and its Coalition partners are attempting to win the hearts and minds of the people in Iraq while providing military security and support to economic and political reform programs. But some assumptions made about Iraq proved faulty, and some policy decisions were controversial and created more doubt than confidence in U.S. capabilities and intentions," Christopher Shays (R-CT), Chairman of the Subcommittee on National Security, Emerging Threats, and International Relations held hearings on June 15, 2004, with the aim of determining "corrective actions that might be undertaken to regain the confidence and cooperation (hearts and minds) of the Iraqi people, improve public diplomacy messages, and help chart the course for future efforts in Iraq." The hearing focused upon two main questions: ''1. What policy decisions made by the
Coalition Provisional Authority ) , capital = Baghdad , largest_city = capital , common_languages = ArabicKurdish English (''de facto'') , government_type = Transitional government , legislature = Iraqi Governing Council , title_leader = Administrator , leader1 = Jay ...
contributed to changes in Iraqi confidence and cooperation?'' and, ''2. What steps does the United States need to take to regain the confidence and cooperation of the Iraqi people?''


See also

*
Winning hearts and minds __NOTOC__ Winning hearts and minds is a concept occasionally expressed in the resolution of war, insurgency, and other conflicts, in which one side seeks to prevail not by the use of superior force, but by making emotional or intellectual appeals ...
* "Hearts and Minds" in the Vietnam War *
Shock and awe Shock and awe (technically known as rapid dominance) is a military strategy based on the use of overwhelming power and spectacular displays of force to paralyze the enemy's perception of the battlefield and destroy their will to fight. Though ...


References

{{reflist


Further reading

* John Tierney, "Iraqi Family Ties Complicate American Efforts for Change,"
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
, September 27, 2003. *Amatzia Baram, "The Iraqi Tribes and the Post-Saddam System,"
The Brookings Institution The Brookings Institution, often stylized as simply Brookings, is an American research group founded in 1916. Located on Think Tank Row in Washington, D.C., the organization conducts research and education in the social sciences, primarily in e ...
Iraq Memo #18, July 8, 2003. *
Paul Wolfowitz Paul Dundes Wolfowitz (born December 22, 1943) is an American political scientist and diplomat who served as the 10th President of the World Bank, U.S. Deputy Secretary of Defense, U.S. Ambassador to Indonesia, and former dean of Johns Hopkins ...
, "The Road Map For A Sovereign Iraq,"
Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
, June 9, 2004. * Steve Tatham, Royal Naval Spokesman Iraq, "Losing Arab Hearts & Minds; The Coalition, Al-Jazeera and Muslim Public opinion" Hurst&Co London 2006. Public relations Iraq War United States propaganda in Iraq