Heartland Mall (

Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...

: 心邻坊) is a shopping mall in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

. A relatively small

shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...

in comparison with other malls, it serves the neighbourhood of Kovan. It consists of four floors without a basement, and the fourth level occupied only by tuition centres. The mall is situated in an area known as Kovan City (

: 高文城) which used to be Hougang Town Centre, but the town centre was shifted to Hougang Central when neighbourhoods sprung up further north.

History

The mall was initially the largest

Oriental Emporium The Orient is a term for the East in relation to Europe, traditionally comprising anything belonging to the Eastern world. It is the antonym of ''Occident'', the Western World. In English, it is largely a metonym for, and coterminous with, the c ...

outlet in Singapore. In 2001, the assets of The Emporium Group was taken over by Heartland Retail Group and the outlet was renamed the Heartland Mall. In 2012, Guthrie GTS fully took over Heartland Retail Group which it already owned 50% of the group, leading to Heartland Mall being transferred to Guthrie GTS. In 2015, Alpha Investment Partners, part of Keppel Capital and sponsored by Keppel Group, bought the lower three levels of Heartland Mall from Guthrie GTS. In 2016, Alpha sold them to Master Contract Services, a Singapore-based group in the property and construction businesses.

Shops

Notable shops in Heartland Mall include

Popular Popularity or social status is the quality of being well liked, admired or well known to a particular group. Popular may also refer to: In sociology * Popular culture * Popular fiction * Popular music * Popular science * Populace, the total ...

Old Chang Kee Old Chang Kee Ltd. is a Singaporean multinational snack, food and beverage chain. It specialises in curry puffs and other local snacks. Headquartered in Woodlands, Singapore, it is listed on the Singapore Exchange. History Old Chang Kee start ...

, Japan Home, PrimaDeli, Toast Box, Saizeriya, Ya Kun Kaya Toast, Burger King, Mos Burger, Suki-ya,

Watsons Watsons () is a Hong Kong health care and beauty care chain store in Asia and Europe. It is the flagship health and beauty brand of the A.S. Watson Group, which is majority owned by CK Hutchison Holdings. It operates near 8,000 stores and ...

and

Sakae Sushi Sakae Sushi (Kanji: 栄寿司) is a restaurant chain based in Singapore serving Japanese cuisine, and is the flagship brand of Sakae Holdings Ltd. Aimed at the low to mid-level pricing market, it offers sushi, sashimi, teppanyaki, yakimono, nab ...

. The majority of the first floor is occupied by Cold Storage, a local

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

chain.

References

Shopping malls in Singapore Buildings and structures in Hougang Shopping malls established in 1984 1984 establishments in Singapore 20th-century architecture in Singapore {{singapore-stub