Heart TV (stylized as 'heartv') was a British 24-hour pop music television channel owned by

Global Global means of or referring to a globe and may also refer to: Entertainment * ''Global'' (Paul van Dyk album), 2003 * ''Global'' (Bunji Garlin album), 2007 * ''Global'' (Humanoid album), 1989 * ''Global'' (Todd Rundgren album), 2015 * Bruno ...

as a

brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...

of radio's

Heart The heart is a muscular organ in most animals. This organ pumps blood through the blood vessels of the circulatory system. The pumped blood carries oxygen and nutrients to the body, while carrying metabolic waste such as carbon dioxide t ...

network. The channel played music videos from the 1970s, 1980s, 1990s, 2000s and 2010s (including romantic music and film scores). It reached 927,000 viewers on average per month on Sky alone.

History

On 3 July 2012,

announced it would launch a TV channel of the same name, Heart. The station launched on Sky and Freesat platforms on 11 October 2012 at (this was postponed twice), along with a TV channel of the same name for sister radio station

Capital Capital may refer to: Common uses * Capital city, a municipality of primary status ** List of national capital cities * Capital letter, an upper-case letter Economics and social sciences * Capital (economics), the durable produced goods used f ...

. The channels could also be watched via dedicated

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

apps, as well as online. Both channels played non-stop music videos 24 hours a day, 7 days a week and also featured live coverage for major musical events across the UK. On 24 July 2012 it was confirmed

BSkyB Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of ...

would be responsible for ad sales on both channels, likewise with the radio station, Heart TV was aimed at a target audience of housewives with children. In February 2015, Global were reprimanded by the media regulator

Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers acros ...

following an incident in October 2014 during which Heart TV played 72 seconds more than the permitted amount of advertising during one particular hour. Global said the incident had occurred because a commercial break was pushed to the end of an hour by software controlling its output, creating too much advertising time for the following hour. The channel originally aimed to play “more music variety” (similar to the radio), however, after the slogan was changed in February 2017 to “Turn Up the Feel Good”, it said “more feel good music”. It was removed from Freesat on 10 October 2018, and on Sky the next day, along with

Capital TV Capital TV was a British rolling-music television channel owned by Global as a visual brand extension of radio's Capital FM. The channel played current chart hits. It reached 820,000 viewers on average every month on Sky alone. Capital TV wa ...

, and all mentions of it have disappeared from the Heart website. The first music video aired on the channel was “ My Kind of Love” by

Emeli Sandé Adele Emily Sandé, ( ; born 10 March 1987), known professionally as Emeli Sandé, is a Scottish singer and songwriter. Born in Sunderland, Tyne and Wear, and raised in Alford, Aberdeenshire, Scotland, by an English mother and a Zambian fathe ...

and the last music video was "

Locked Out of Heaven "Locked Out of Heaven" is a song by American singer and songwriter Bruno Mars from his second studio album, ''Unorthodox Jukebox'' (2012). It was released as the lead single from the album on October 1, 2012. The song was written by Mars, Phil ...

" by

Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical s ...

before the channel ceased at 6am.

References

Global Radio Music video networks in the United Kingdom Television channels and stations established in 2012 Television channels and stations disestablished in 2018 Defunct British television channels {{UK-tv-channel-stub