Heart East Anglia was a local

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

owned and operated by Global Radio as part of the

Heart The heart is a muscular organ in most animals. This organ pumps blood through the blood vessels of the circulatory system. The pumped blood carries oxygen and nutrients to the body, while carrying metabolic waste such as carbon dioxide to t ...

network. It broadcast to

Norfolk Norfolk () is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the No ...

and Suffolk from studios in

Norwich Norwich () is a cathedral city and district of Norfolk, England, of which it is the county town. Norwich is by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. As the seat of the See of Norwich, with ...

. The station launched on Friday 3 September 2010 as a result of a merger between

Heart Norwich Radio Broadland (later Heart Norwich) was an Independent Local Radio station for Norfolk and North Suffolk, including Norwich, Great Yarmouth and Lowestoft, until early 2009. The station, now part of the national Heart Network, is owned and ope ...

(formerly Radio Broadland) and

Heart Ipswich Heart Ipswich (formerly SGR FM) was a radio station that evolved from Suffolk Group Radio, which was the parent company for two Independent radio stations serving the county of Suffolk in England. Overview The older of the radio stations was Rad ...

(formerly Radio Orwell and Saxon Radio, latterly SGR FM).

History

The regional station originally broadcast as three separate stations - Radio Orwell served Ipswich and surrounding areas since October 1975. In November 1982, Saxon Radio launched in west Suffolk from studios in Bury St. Edmonds, acting as an effective opt-out service to Orwell. Meanwhile, Radio Broadland began broadcasting to Norfolk and north Suffolk in October 1984. In 1990, Broadland bought out

Suffolk Group Radio Suffolk Group Radio was the parent company for two Independent Local Radio stations serving the county of Suffolk in England. The Stations Radio Orwell began transmissions from Electric House, Ipswich on 28 October 1975. It was one of the orig ...

(the owners of Radio Orwell and Saxon Radio) and formed the

East Anglian Radio Group East Anglian Radio was a company based in Norwich that operated radio stations in the counties of Norfolk, Suffolk and Essex in the UK. The stations owned by the group were: *Radio Broadland in Norwich. *SGR FM in Ipswich & Bury St Edmunds (orig ...

. Two years later, Orwell and Saxon were merged into SGR FM - which launched a sister station in Essex, SGR Colchester, in October 1993. By 1996, the GWR Group had bought out the East Anglian Radio Group. In January 2009, both Broadland and SGR were among the first stations to rebranded under the

moniker after GCap Media's takeover by Global Radio the year before. On 21 June 2010, Global Radio announced it would merge the five stations as part of plans to reduce the Heart network of stations from 33 to 18. The new station began broadcasting on Friday 3 September 2010 from studios in Norwich, leading to the closure of studios in Ipswich.

Station merger

On 26 February 2019, Global announced Heart East Anglia would be merged with three sister stations -

Heart Cambridgeshire Heart Cambridgeshire was a local radio station owned and operated by Global Radio as part of the Heart network. It broadcast to Cambridgeshire, Huntingdonshire and eastern Northamptonshire and parts of surrounding counties from studios in Cambri ...

Heart Essex Heart Essex was a local radio station owned and operated by Global Radio as part of the Heart network. It broadcast to Essex and East Hertfordshire from studios in Chelmsford. The station launched on Monday 26 July 2010 as a result of a merger ...

and

Heart Four Counties Heart Four Counties was a local radio station owned and operated by Global Radio as part of the Heart network. It broadcast to Bedfordshire, Buckinghamshire, Hertfordshire and Northamptonshire. The station launched on Friday 16 July 2010 as a r ...

. From 3 June 2019, local output will consist of a three-hour regional Drivetime show on weekdays, alongside localised news bulletins, traffic updates and advertising. Heart East Anglia's studios in Norwich closed with operations moving to Milton Keynes - the station ceased local programming on 31 May 2019. Local breakfast and weekend shows were with network programming from London.

Heart East Heart East is a regional radio broadcasting, radio station owned and operated by Global Group, Global as part of the Heart (radio network), Heart network. It broadcasts to the East of England from studios in Milton Keynes. The station launched ...

began broadcasting regional programming on 3 June 2019.

Former presenters

Sarah Cawood Sarah Louise Cawood (born 7 August 1972 in St Pancras, London) is an English broadcaster, best known for presenting the BBC Children's Saturday flagship morning show ''Live & Kicking''. Career Cawood grew up in the Cambridgeshire village of ...

References

External links

Heart East Anglia
{{Coord missing, Norfolk Radio stations in Norfolk Radio stations in Suffolk East Anglia Radio stations established in 2010 Defunct radio stations in the United Kingdom