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Healthy Choice is the name of a brand of refrigerated and frozen foods owned by
Healthy Choice
- brand Popcorn brands Ice cream brands Frozen food brands Conagra Brands brands Brand name diet products {{food-product-stub
Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods
Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restauran ...
. According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods.
ConAgra sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream
Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as ...
, bread, pasta sauce
Tomato sauce (also known as ''salsa roja'' in Spanish or ''salsa di pomodoro'' in Italian) can refer to many different sauces made primarily from tomatoes, usually to be served as part of a dish, rather than as a condiment. Tomato sauces are ...
, and even popcorn.
In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $900 million and $1.5 billion on a multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradit ...
campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest
Christopher Haden-Guest, 5th Baron Haden-Guest (born February 5, 1948) is an American-British screenwriter, composer, musician, director, actor, and comedian. Guest is most widely known in Hollywood for having written, directed, and starred in h ...
. Other rebranding efforts included new packaging designs.
In Canada, Healthy Choice is a brand of ConAgra Brands. In Australia, McCain Foods
McCain may refer to:
* McCain (surname), a surname (includes a list of persons and characters)
Companies
* McCain Foods Limited, a producer of frozen foods
* McCain, Inc., privately held American manufacturing company headquartered in Vista ...
, a Canadian company, owns the Healthy Choice name.
See also
* David Phillips - who won a large amount of frequent flyer points in a Healthy Choice promotion. A subplot in the film '' Punch-Drunk Love'' is based on Phillips. * List of popcorn brandsReferences
External links
Healthy Choice
- brand Popcorn brands Ice cream brands Frozen food brands Conagra Brands brands Brand name diet products {{food-product-stub