Hayneedle is an

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" o ...

retail company based in

Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...

with a focus on furnishings and decor. In 2016, Hayneedle was acquired by Jet.com, which later became a subsidiary of

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

History

Hayneedle began in 2002 when Doug Nielsen, Julie Mahloch and Mark Hasebroock purchased a single online store, Hammocks.com, from a llama farmer in rural Washington state. Over the next few years, the company opened more online stores, each focused on one particular type of product, developing a portfolio of sites focused on indoor and outdoor

home furnishings Furniture refers to movable objects intended to support various human activities such as seating (e.g., Stool (seat), stools, chairs, and sofas), eating (table (furniture), tables), storing items, eating and/or working with an item, and sleepin ...

, accents, and decor. In 2005, the company unified under the name NetShops, and continued its category expansion. By acquiring Duluth, Minn.-based Thralow, Inc. in 2006, the company gained properties Telescopes.com and Binoculars.com, and underwent an internal restructuring. In 2009, the company rebranded as Hayneedle and further expanded its selection to include more items focused in the areas of

office An office is a space where an organization's employees perform administrative work in order to support and realize objects and goals of the organization. The word "office" may also denote a position within an organization with specific du ...

kitchen A kitchen is a room or part of a room used for cooking and food preparation in a dwelling or in a commercial establishment. A modern middle-class residential kitchen is typically equipped with a stove, a sink with hot and cold running wate ...

bedding Bedding, also known as bedclothes or bed linen, is the materials laid above the mattress of a bed for hygiene, warmth, protection of the mattress, and decorative effect. Bedding is the removable and washable portion of a human sleeping environm ...

, pet supplies,

lighting Lighting or illumination is the deliberate use of light to achieve practical or aesthetic effects. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylig ...

, home storage, and

home improvement The concept of home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electrical and plumbing), ...

, among others. In the spring of 2014, all 300+ sites previously in operation under Hayneedle, Inc. were rolled into hayneedle.com. In 2016, Hayneedle was acquired by e-commerce retailer Jet.com and later became part of the

family of brands. In 2017, Hayneedle launched an advertising campaign focusing on "the love of home."

References

External links

Hayneedle official website

Hayneedle Inc. company website
{{Walmart Companies based in Omaha, Nebraska Online retailers of the United States 2002 establishments in Nebraska Retail companies established in 2002 Internet properties established in 2002 2016 mergers and acquisitions Walmart