Hatuey is a
beer
Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
from
Cuba
Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
originally produced in the
Modelo Brewery of the
Bacardi
Bacardi Limited (; ) is one of the largest privately held, family-owned spirits companies in the world. Originally known for its Bacardi brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 an ...
family.
History
Hatuey was first brewed in 1927 in Santiago de Cuba. It was the country's first premium beer.
[Bacardi Launches National Distribution of Hatuey](_blank)
''Brewbound.com'', 21 November 2014 Bacardi's
Enrique Schueg had hired a German brewer to elaborate the drink.
[Libby McMillan]
Hatuey Beer: Cuban Tradition in Florida
''10best.com'', 15 June 2012 Hatuey
Hatuey (), also Hatüey (; died 2 February 1512) was a Taíno ''Cacique'' (chief) of the Hispaniola province of Guahaba (present-day La Gonave, Haiti). He lived from the late 15th until the early 16th century. One day Chief Hatuey and many of ...
was a respected figure within the Baccardi family,
Emilio Bacardi Emilio Bacardi Moreau (1844–1922) was a Cuban industrialist, politician, and writer who managed the Bacardi Rum Company and served as the first democratically elected as mayor of Santiago.
Biography
Emilio was the son of Don Facundo Bacardi Mass ...
had described the Indian chief as "the first martyr to die for Cuba".
Its production grew after the 1948 opening of the
Modelo Brewery in
Cotorro, Havana.
In 1960, Fidel Castro confiscated the Modelo Brewery and the production of Hatuey. The Bacardi family fled the country and abandoned the production of the Hatuey beer.
[Linda Shrieves]
Beer has flavor of Cuba
''Orlandosentinel.com'', 11 July 1996
In 1996, Bacardi revived the Hatuey beer, mainly thanks to the brewmaster Eduardo McCormick who had worked at the Modelo Brewery and had written down everything about the brewery and the recipe after fleeing Cuba in the 1960s.
In 1998, Bacardi announced it was turning Hatuey into a specialty beer instead of a Cuban product.
In 2011, Bacardi announced the relaunch of the brand as a
microbrew
Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis o ...
. In 2012, the Bacardi family hired a brewmaster to recreate the Hatuey beer.
After relaunching in South Florida exclusively, the brand was launched in New York in 2014.
The professional dancer Camille Arroyo became the brand ambassador.
[Maria Prieto]
Hatuey Beer’s ‘Muse’ contest winner introduced as new brand ambassador
''Communitynewspapers.com'', 12 September 2014
See also
*
Modelo Brewery
References
External links
*
{{DEFAULTSORT:Hatuey
Beer in Cuba
Cuban brands