Happy Faces are a brand of biscuit made by

United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...

' subsidiary

Jacob's Jacob's is a brand name for several lines of biscuits and crackers in the Republic of Ireland and the United Kingdom. The brand name is owned by the Jacob Fruitfield Food Group, part of Valeo Foods, which produces snacks for the Irish market. ...

Bakery Ltd. Similar to

Jammie Dodgers Jammie Dodgers are a popular British biscuit, made from shortcake with a raspberry or strawberry flavoured jam filling. Introduced in 1960, they are currently produced by Burton's Biscuit Company at its factory in Llantarnam. In 2009, Jammie Do ...

, they are composed of two pieces of

shortcake Shortcake generally refers to a dessert with a crumbly scone like texture. There is multiple variations of shortcake most of which are usually served with fruit and cream, one of the most popular being strawberry shortcake which is typically s ...

filled in the middle with raspberry

jam Jam is a type of fruit preserve. Jam or Jammed may also refer to: Other common meanings * A firearm malfunction * Block signals ** Radio jamming ** Radar jamming and deception ** Mobile phone jammer ** Echolocation jamming Arts and ente ...

and (unlike Jammie Dodgers)

cream Cream is a dairy product composed of the higher-fat layer skimmed from the top of milk before homogenization. In un-homogenized milk, the fat, which is less dense, eventually rises to the top. In the industrial production of cream, this process ...

. The shortcake pieces are imprinted with faces (five types) that have holes where the eyes and mouth would go which allows one to see the filling. The biscuits are 45mm in diameter and sold in packs of 10. Involved in the original design process was Project and Design Engineer Peter Stitson for the biscuit making machinery in the late 60s or 70s when the company was known as Nabisco Frears. Happy Face was discontinued as a separate product in the mid 2010s and since were only found in ''Family Circle'' biscuit packs until 2020. In the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...

produced a since-discontinued version called Giggles.

External links

A review of Happy Faces
British brands Biscuit brands {{food-product-stub