Hankook Tire & Technology (; , also known simply as Hankook and stylised ), is a South Korean tire company. Based in

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...

, Hankook is the seventh largest

tire A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineering), t ...

company in the world.

History

Hankook Tire was established by Jae Hun Chung's grandfather in 1941 as the

Chosun Joseon (; ; Middle Korean: 됴ᇢ〯션〮 Dyǒw syéon or 됴ᇢ〯션〯 Dyǒw syěon), officially the Great Joseon (; ), was the last dynastic kingdom of Korea, lasting just over 500 years. It was founded by Taejo of Joseon, Yi Seong-gye in ...

Tire Company and was renamed to Hankook Tire Manufacturing in 1968. The word "Hankook" literally means Korea, thus Korea Tire Company. The company now supplies tires as original equipment to various automakers. In addition to producing about 102 million tires annually, the company also sells

batteries Battery most often refers to: * Electric battery, a device that provides electrical power * Battery (crime), a crime involving unlawful physical contact Battery may also refer to: Energy source *Automotive battery, a device to provide power t ...

alloy wheel In the automotive industry, alloy wheels are wheels that are made from an alloy of aluminium or magnesium. Alloys are mixtures of a metal and other elements. They generally provide greater strength over pure metals, which are usually much softe ...

s, and

brake pad Brake pads are a component of disc brakes used in automotive and other applications. Brake pads are composed of steel backing plates with friction material bound to the surface that faces the disc brake rotors. Function Brake pads convert the kin ...

s. Hankook Tire Co. has announced that the company will invest $1.1 billion to build a factory in West Java, Indonesia as part of a plan to become the 5th largest tire manufacturer in the world. On June 9, 2011 a ground breaking ceremony was held at a 60-hectare area as a regional hub production for export to Asian, North America and Middle East countries. In October 2013, the company announced plans to open a new factory in Clarksville,

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. Tennessee is the List of U.S. states and territories by area, 36th-largest by ...

which was later opened in October 2017.

Facts and figures

According to ''Modern Tire Dealer'', Hankook's new tire sales for 2007 were $3.5 billion, a 20.7% year-over-year increase from 2006 ($2.9 billion).

Global offices

The company has its headquarters in

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

and has manufacturing facilities in

, the

People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, slig ...

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Cr ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Gui ...

, and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

. It has technical centers in Daejon, Korea; Akron, Ohio; Hannover, Germany; Osaka, Japan; and China. In April 2016, the company announced it would move its North American headquarters from

Wayne, New Jersey Wayne is a township in Passaic County, New Jersey, United States. Home to William Paterson University and located less than from Midtown Manhattan, the township is a bedroom suburb of New York City and regional commercial hub of North Jersey. ...

, to

Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and ...

. This move is reported to create up to 200 jobs in Davidson County and the company would be investing $5 million in the process.

Motorsports involvement

Hankook DTM tyres Brands Hatch 2019 (48855101622)

Hankook entered motorsports in Europe, North America, and in Asia. They signed with FBR (Farnbarcher Racing) to race a Ferrari F430 GT with Hankook Tires in the

2009 Le Mans Series season The 2009 Le Mans Series was the sixth season of Automobile Club de l'Ouest's Le Mans Series. It was contested over five events between 5 April and 13 September 2009. Aston Martin Racing trio Jan Charouz, Tomáš Enge and Stefan Mücke finished e ...

. The company supplied tires for the Primetime Race Group that raced in the GT2 class of the

American Le Mans Series The American Le Mans Series (ALMS) was a sports car racing series based in the United States and Canada. It consisted of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. The American Le Mans' h ...

in 2008. It supplied tires from 2007–2009 for

IMSA Prototype Lites IMSA Prototype Challenge (formerly IMSA Prototype Lites) is a racing series featuring two classes of single-seat prototype cars racing simultaneously. The series is sanctioned by the International Motor Sports Association (IMSA). Most races are ...

, a support series for the

. Since 2009, the Hankook Team Farnbacher has competed in the GT class of the

Le Mans Series The European Le Mans Series (abbreviated as ELMS) is a European sports car racing endurance series inspired by the 24 Hours of Le Mans race and organized by the Automobile Club de l'Ouest (ACO). The European Le Mans Series is similar to the fo ...

. It also supplies tires for the Hankook KTR team that races in the

Super GT Super GT (stylized as SUPER GT) is a grand touring car racing series that began in 1993. Launched as the , generally referred to as either the JGTC or the All Japan Grand Touring Car Championship, the series was renamed to Super GT in 2005. It is ...

and the

Asian Le Mans Series The Asian Le Mans Series is an Asian sports car racing endurance series created by the Automobile Club de l'Ouest (ACO) and based in Asia. It is the successor to the defunct Japan Le Mans Challenge which folded in 2007 after its second season. ...

and for the

Formula 3 Euroseries The Formula 3 Euro Series was a European-based junior single seater formula for Formula Three chassis that was launched (in its current form) in 2003 as a merger of the French Formula Three Championship and German Formula Three Championship. The ...

. In

rallying Rally is a wide-ranging form of motorsport with various competitive motoring elements such as speed tests (often called ''rally racing),'' navigation tests, or the ability to reach waypoints or a destination at a prescribed time or average speed. ...

, Hankook are the series sponsors of the

Scottish Rally Championship The Scottish Rally Championship is a rallying series run throughout Scotland over the course of a year, that comprises both gravel and closed surface rallies.http://www.scottishrallychampionship.co.uk/ SRC Homepage Points are awarded to the top ...

. Its tires have been used at the European-based

Intercontinental Rally Challenge The Intercontinental Rally Challenge was an FIA-sanctioned rallying series organised by SRW Events and Eurosport Events, and aimed to "give new opportunities to young or amateur rally drivers competing in recognised regional and international ral ...

as well. Since 2011, Hankook is the official tyre partner for the

Deutsche Tourenwagen Masters The Deutsche Tourenwagen Masters (DTM, German Touring Car Masters) is a grand touring car series sanctioned by ITR e.V. who have been affiliated to the DMSB- FIA since 1984. The series is based in Germany, with rounds elsewhere in Europe. The s ...

, one of the world's most popular touring car series. Hankook sponsored

Formula Drift Formula Drift (also known as Formula D) is a United States-based motorsport drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that int ...

driver

Chris Forsberg Christopher Forsberg (born April 6, 1982), is a self-taught, three-time Formula Drift Champion and Formula Drift World Champion race car driver from Doylestown, Pennsylvania who currently competes in the Formula Drift series in his Nissan Z (Z ...

, a three-time champion (with his most recent championship coming as recent as the 2016 season), until 2018 season. Hankook will replace

Michelin Michelin (; ; full name: ) is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes ''région'' of France. It is the second largest tyre manufacturer in the world behind Bridgestone and larg ...

as the official tire supplier for

Formula E Formula E, officially the ABB FIA Formula E World Championship, is a single-seater motorsport championship for electric cars. The series was conceived in 2011 in Paris by FIA president Jean Todt and Spanish businessman Alejandro Agag, wh ...

for its third-generation car starting from the 2022-23 season.

Sponsorships

Hankook sponsors

Real Madrid Real Madrid Club de Fútbol (, meaning ''Royal Madrid Football Club''), commonly referred to as Real Madrid, is a Spanish professional football club based in Madrid. Founded in 1902 as Madrid Football Club, the club has traditionally wor ...

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary footb ...

club

Borussia Dortmund Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund (), BVB (), or simply Dortmund (), is a German professional sports club based in Dortmund, North Rhine-Westphalia. It is best known for its men's professional fo ...

, and

Ligue 1 Ligue 1, officially known as Ligue 1 Uber Eats for sponsorship reasons, is a French professional league for men's association football clubs. At the top of the French football league system, it is the country's primary football competition. ...

club

AS Monaco FC Association Sportive de Monaco Football Club SA, commonly referred to as AS Monaco () or Monaco, is a professional football club based in Monaco that is member of French Football Federation (FFF) and competes in Ligue 1, the top tier of Frenc ...

. Hankook was once the major sponsor of the

Melbourne Football Club The Melbourne Football Club, nicknamed the Demons, is a professional Australian rules football club that competes in the Australian Football League (AFL), the sport's elite competition. It is based in Melbourne, Victoria, and plays its home g ...

in the

Australian Football League The Australian Football League (AFL) is the only fully professional sports, professional competition of Australian rules football. Through the AFL Commission, the AFL also serves as the sport's governing body and is responsible for controlling ...

. Hankook sponsors the English rugby union team

Northampton Saints Northampton Saints (officially Northampton Rugby Football Club) is a professional rugby union club from Northampton, England. They play in Premiership Rugby, England's top division of rugby. They were formed in 1880 as "Northampton St. James", ...

. Hankook sponsors the New Zealand Super Rugby team the

Crusaders The Crusades were a series of religious wars initiated, supported, and sometimes directed by the Latin Church in the medieval period. The best known of these Crusades are those to the Holy Land in the period between 1095 and 1291 that were in ...

Hankook is one of the sponsors of the

UEFA Europa League The UEFA Europa League (abbreviated as UEL, or sometimes, UEFA EL), formerly the UEFA Cup, is an annual football club competition organised since 1971 by the Union of European Football Associations (UEFA) for eligible European football clubs. ...

since 2012. In 2021, Hankook's partnership with UEFA was renewed and will include sponsoring the new

UEFA Europa Conference League The UEFA Europa Conference League (abbreviated as UECL) is an annual football club competition organised by the Union of European Football Associations (UEFA) for eligible European football clubs. Clubs qualify for the competition based on thei ...

through the Laufenn brand. Hankook is also involved in drifting sponsorship in a number of countries, most notably in North America in the

Formula D Formula Drift (also known as Formula D) is a United States-based motorsport drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that int ...

championship and in Ireland in th
Prodrift
championship. Hankook is the official tire supplier of the reality TV series '' Car Warriors''. As of 2017, Hankook is one of the major sponsors of the

Kontinental Hockey League The Kontinental Hockey League (KHL; russian: Континентальная хоккейная лига (КХЛ), Kontinental'naya khokkeynaya liga) is an international professional ice hockey league founded in 2008. It comprises member clubs ba ...

. Hankook is also involved with simracing, as the main sponsor for Liga ZGT and ApexGT e-Sports, brazilians Gran Turismo Sport Simracing League. Since 2018, Hankook has been the official tire of

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (A ...

and sponsored the 2020 MLB Wild Card Series. Since 2019, Hankook is the main sponsor of SVRT, a Gran Turismo Sport SimRacing Team. In 2021 Hankook will be sponsoring the 3DBotMaker Diecast Racing League on Youtube.

Awards

Traditionally, Hankook has applied for international product design competitions. The received awards are widely used in the company's marketing activities, for example, at specialized exhibitions, during training seminars for dealers, in printed catalogs and advertising. Hankook received most of the awards from the German-based organizations International Forum Design and

Red Dot The Red Dot Design Award is a German international design prize awarded by Red Dot GmbH & Co. KG. There are prize categories for product design, brands and communication design, and design concept. Since 1955, designers and producers can apply ...

. Hankook also earned several awards for its concept tires. The latest ones are the Hexonic smart tire for autonomous car sharing and the futuristic Aeroflow racing tire for motorsport competition. In 2019, both tires won the US-based

International Design Excellence Awards The International Design Excellence Awards (IDEA) is an award program previously co-sponsored by ''BusinessWeek'' magazine, and in 2010 ''Fast Company'' magazine and the Industrial Designers Society of America (IDSA). According to the IDSA, IDEA "i ...

(IDEA).

References

External links

* {{DEFAULTSORT:Hankook Tire and Technology Tire manufacturers of South Korea Chemical companies of South Korea Auto parts suppliers of South Korea Automotive companies established in 1941 Companies listed on the Korea Exchange Chaebol South Korean brands Manufacturing companies based in Seoul Multinational companies headquartered in South Korea 1941 establishments in Korea