Handy (company)
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Handy is an online
two-sided market A two-sided market, also called a two-sided network, is an intermediary economic platform having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions ...
place for residential cleaning, installation, and other home services. Founded in 2012 in
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston, ...
, the now New York-based company operates services in United States, United Kingdom, and Canada. The company was acquired by ANGI Homeservices in October 2018.


History

Handy was founded in summer 2012 as Handybook by Oisin Hanrahan, Umang Dua, Weina Scott (a
computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to Applied science, practical discipli ...
graduate from
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) and Ignacio Leonhardt (a graduate of
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...
and the
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). In fall 2012, it moved its headquarters from
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston, ...
to
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
. The online household services marketplace they created follows a sharing economy approach and a business model that has been compared to
Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), package ...
. The Handybook name was chosen as it was a place to book handyman and cleaning services. Handybook was launched with incubation support from the
Harvard Innovation Lab Harvard Innovation Labs (i-Lab) is an institution which aims to promote team-based and entrepreneurial activities among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities. The i-Lab's mission is to ...
. In October 2012 Handybook raised 2 million dollars in seed financing from General Catalyst Partners and
Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices in Boston, Silicon Valley, and San Francisco. Highland has raised over $4 billion in committed capital and invested in more than 280 companies, with 47 IPOs and 134 Acqui ...
. The following year in October 2013, Handybook raised further 10 million dollars from existing investors along with
David Tisch David Tisch (born 1981) is a businessman and angel investor based in New York City. He is managing partner of BoxGroup, a seed-stage capital firm, and a co-founder of TechStars New York City. He is the grandson of American businessman Laurence ...
's BoxGroup and other investors. The same month Handybook began talks to acquire the San Francisco-based
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, a similar service for hiring people to complete household tasks. In January 2014, Handybook completed the acquisition of the company which helped establish its
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presence. By May 2014, the company was employing nearly a hundred people. In June 2014, Handybook raised US$30 million in a
series B A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
round of investment led by Revolution Growth. By this point, the company had expanded operations to twenty-six cities in North America, including
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and
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. It also reported that the service was being used to complete about 10,000 jobs per week. In September 2014, Handybook changed its name to Handy. A week after the rebrand, Handy acquired Mopp, a similar London-based service, at an undisclosed valuation. After the acquisition, Mopp continued to operate under the same name, adding the subtitle “powered by Handy” to its brand. Mopp’s founders Pete Dowds and Tom Brooks stayed on to continue Handy’s expansion in the European market. In November 2014, Handy was sued over a number of alleged labor violations, including that the company was deliberately misclassifying its employees as
independent contractors Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any oth ...
. In March 2015, Handy announced another round of funding led by TPG Growth, which raised 15 million dollars. In May 2015, ''
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
'' reported that Handy was in talks to acquire its rival Homejoy. However, Homejoy shut down in July 2015 without being acquired amid worker classification suits. Immediately following the announcement of Homejoy’s expected shutdown, Handy offered a $1000 signing bonus to any Homejoy workers looking to switch to Handy’s service. In June, just a month before, Handy had announced completing its one millionth booking on the platform. As of November 2015, the company planned to include the delivery and assembly of furniture as some of the services offered. Handy also announced its series D round of 50 million dollars. This round of funding led by Fidelity Management & Research included contributions from several of the company’s previous investors. In October 2018, ANGI Homeservices which owns
HomeAdvisor HomeAdvisor is a digital marketplace formerly known as ServiceMagic. It connects homeowners with local service professionals to carry out home improvement, maintenance and remodeling projects. HomeAdvisor is headquartered in Denver, Colorado a ...
and
Angie's List Angi (formerly Angie's List) is an American home services website owned by Angi Inc., a publicly-traded subsidiary of IAC. Founded in 1995 by Angie Hicks and William S. Oesterle, it allows users to search for contractors to provide paid home ...
acquired Handy.


Operations

Handy operates in 28 cities in the United States, and several cities in Canada, and the United Kingdom. As of July 2015, it employs a full-time staff of at least 160 and has engaged about 10,000 cleaners to work on its platform. According to Handy, about 80% of its bookings come from repeat customers. As of November 2016,
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’s
Alexa Alexa may refer to: Technology *Amazon Alexa, a virtual assistant developed by Amazon * Alexa Internet, a defunct website ranking and traffic analysis service * Arri Alexa, a digital motion picture camera People * Alexa (name), a given name a ...
allows users to book services through Handy by using the
Amazon Echo Amazon Echo, often shortened to Echo, is an American brand of smart speakers developed by Amazon. Echo devices connect to the voice-controlled intelligent personal assistant service '' Alexa'', which will respond when a user says "Alexa". Users ...
’s voice-activated features. In May 2017, the company partnered with the online retailer
Wayfair Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global s ...
to offer installation and assembly as an added feature when purchasing furniture through Wayfair. In 2018, the company similarly began offering additional in-home installation services to
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
retail customers.


See also

*
List of cleaning companies This is a list of notable cleaning companies. Cleaning is the process of removing unwanted substances, such as dirt, infectious agents, and other impurities, from an object or environment. Cleaning occurs in various commercial, industrial, environ ...


References


External links

* {{Sharing economy Cleaning companies of the United States American companies established in 2012 Business services companies established in 2012 Internet properties established in 2012 2018 mergers and acquisitions Companies based in New York City