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HALLMARK CARDS, INCORPORATED is a privately owned American company based in Kansas City, Missouri . Founded in 1910 by Joyce Hall , Hallmark is the largest manufacturer of greeting cards in the United States . In 1985, the company was awarded the National Medal of Arts .

CONTENTS

* 1 History

* 2 Employees

* 2.1 Management * 2.2 Creative resources

* 3 Products and services

* 3.1 Greeting cards * 3.2 Gift products * 3.3 Licensors * 3.4 Hallmark Visitors Center * 3.5 Hallmark School Store

* 4 Subsidiaries and assets

* 4.1 Photographic Collection * 4.2 Hallmark Music * 4.3 Former subsidiaries

* 5 Copyright lawsuits * 6 See also * 7 References * 8 External links

HISTORY

Hallmark corporate headquarters entrance. Hallmark corporate offices. A Hallmark Store in Markville Shopping Centre .

Joyce Clyde Hall became enthralled by a salesman who stopped by his family's store in 1906 in Norfolk, Nebraska . Driven by the postcard craze of 1903, Hall decided to venture from retail of various products to wholesale of postcards. He moved his business to the larger market of Kansas City. As time went on, Hall became convinced that greeting cards would become more prominent than postcards. Greeting cards, according to J.C. Hall, represented class, promised discretion and "they were more than a form of communication—they were a social custom.”

By 1915, the company was known as HALL BROTHERS and sold Valentine\'s Day and Christmas
Christmas
cards. In 1917, Hall and his brother Rollie "invented" modern wrapping paper when they ran out of traditional colored tissue paper. In 1922, the company expanded throughout the country. The staff grew from 4 to 120 people, and the line increased from holiday cards to include everyday greeting cards.

In 1928, the company introduced the brand name HALLMARK, after the hallmark symbol used by goldsmiths in London
London
in the 14th century, and began printing the name on the back of every card. That same year, the company became the first in the greeting card industry to advertise their product nationally. Their first advertisement appeared in _Ladies\' Home Journal _ and was written by J.C. Hall himself. In 1931, the Canadian William E. Coutts Company, Ltd., a major card maker, became an affiliate of Hall Brothers – their first international business venture.

In 1944, it adopted its current slogan, "When you care enough to send the very best." It was created by C. E. Goodman, a Hallmark marketing and sales executive, and written on a 3x5 card. The card is on display at the company headquarters. In 1951, Hall sponsored a television program for NBC
NBC
that gave rise to the _ Hallmark Hall of Fame _, which has won 80 Emmy Awards . Hallmark now has its own cable television channel, the Hallmark Channel which was established in 2001. For a period of about 15 years, Hallmark owned a stake in the Spanish language network Univision .

In 1954, the company name was changed from Hall Brothers to Hallmark. In 1958, William E. Coutts Company, Ltd. was acquired by Hallmark. Until the 1990s, Hallmark's Canadian branch was known as COUTTS HALLMARK.

In 1998, Hallmark made a number of acquisitions, including Britain-based Creative Publishing (a recent spinoff of Fine Art Developments ), and U.S. based InterArt.

EMPLOYEES

Worldwide, Hallmark has over 27,000 employees; 20,000 of them work in the United States, about 5,600 of whom are full-time employees. About 2,700 Hallmarkers work at the Kansas City headquarters.

MANAGEMENT

The current CEO chairman is Donald J. Hall. David E. Hall is the company president.

CREATIVE RESOURCES

Hallmark's creative staff consists of around 800 artists, designers, stylists, writers, editors, and photographers. Together, they generate more than 19,000 new and redesigned greeting cards and related products per year. The company offers more than 48,000 products in its model line at any one time.

PRODUCTS AND SERVICES

Hallmark offers or has offered the following products and services:

GREETING CARDS

Hallmark birthday cards

Hallmark Cards feature several brands and licenses. Shoebox, the company's line of humorous cards, evolved from studio cards . Maxine (by John Wagner), was introduced in 1986 when she appeared on several Shoebox cards the year the alternative card line was launched. hoops you can help by expanding it .

* Gifts, Greeting Cards * Hallmark Flowers * Keepsake Ornaments * Road Rovers: diecast cartoon vehicles * Books * Stationery * Sentimental Frames * Recordable Plush * Itty-Bittys * Bookmarks

LICENSORS

This list is incomplete ; you can help by expanding it .

Some of the licensors for Hallmark's greeting cards, ornaments, and gift products include:

* 20th Century Fox * Beatrix Potter * Cartoon Network * DC Comics * DHX Media * Dr. Seuss * DreamWorks Animation * Family Guy * Filstar Distributors Corp. (Phillipines) * Ford Motor Company * General Motors
General Motors
* Hanna Barbera * Harley-Davidson * Ice Age film series * Looney Tunes * Lucasfilm * Marvel Comics * Mattel * MGM * National Basketball Association * National Football League * National Hockey League * Paws, Inc. * Peanuts * Peyo * Precious Moments, Inc. * Rankin/Bass * Sanrio * Sony Pictures * Star Wars * Tervis Tumbler * The Hershey Company * The Simpsons * The Walt Disney Company * Thomas Kinkade * Tim Burton * Ty Inc * Universal Studios
Universal Studios

HALLMARK VISITORS CENTER

The Hallmark Visitors Center is located at the company's headquarters in Kansas City, Missouri . The Center features exhibits about the company's history including historic greeting cards and postcards, Christmas
Christmas
ornaments, exhibits from the company's art collection, and displays about the Hallmark Hall of Fame programs and awards. There is also a movie about the company's history.

HALLMARK SCHOOL STORE

Alvirne High School in Hudson, New Hampshire , operates the only Hallmark school store in the United States. Besides normal food and beverage items, the "Bronco Barn" store also sells Hallmark cards. The store is run by students in Marketing I and Marketing II classes, and is open to students all day and after school.

SUBSIDIARIES AND ASSETS

_ A Hallmark Gold Crown_ franchise in Evansville, Indiana. _ A Crayola
Crayola
_ pack of 64 crayons.

Hallmark owns:

* Crayola
Crayola
LLC (formerly Binney the network launched the Hallmark Movies * Halls , an upscale department store at Kansas City's Crown Center * Feeln : A premium subscription video on-demand (SVOD) service that is the primary streaming provider of the Hallmark Hall of Fame library of films, along with a curated collection of Hollywood features, TV series and original productions. * _ Rainbow Brite _: a franchise of children's dolls * _ Shirt Tales _: a franchise of cards, featuring animals with shirts that read different messages * Sunrise Greetings: Located in Bloomington, IN * _ Zoobilee Zoo _: a 1986 TV show, centered a zoo populated by animals with artistic tastes

In addition, Hallmark Cards is the property manager of the Crown Center commercial complex, adjacent to its headquarters, and the owner of lithographer Litho-Krome Co.

PHOTOGRAPHIC COLLECTION

In 2006, Hallmark donated its Hallmark Photographic Collection , an extensive collection of photographs by prominent photographers including Todd Webb , to the Nelson-Atkins Museum of Art in Kansas City.

HALLMARK MUSIC

In the Philippines
Philippines
, singer Richard Tan sang a song about Hallmark Cards, entitled "_No One Throws Away Memories_". The song was featured in a commercial of the product in the 1970s.

In the mid-1980s, the company started its music division, issuing compilation albums by a number of popular artists. In 2004, Hallmark entered into a licensing agreement with Somerset Entertainment to produce Hallmark Music CDs.

FORMER SUBSIDIARIES

* Hallmark Entertainment : a producer of television shows and mini-series. Halmi Jr. and Halmi Sr. acquired the company in 2006 and was absorbed into RHI Entertainment ; * Univision : Hallmark owned Spanish-language broadcaster Univision from 1986 to 1992

COPYRIGHT LAWSUITS

Neil Armstrong sued Hallmark Cards in 1994 after they used his name and a recording of his quote, "_That's one small step for a man, one giant leap for mankind_" in a Christmas
Christmas
ornament without permission. The lawsuit was settled out of court for an undisclosed amount of money which Armstrong donated to Purdue University . The case caused Armstrong and NASA
NASA
to be more careful about the use of astronaut names, photographs and recordings, and to whom he had granted permission. For non-profit and government public-service announcements, he would usually give permission.

On September 6, 2007, Paris Hilton filed an injunction lawsuit against Hallmark Cards Inc., titled _Hilton v. Hallmark Cards_, in U.S. District Court
U.S. District Court
over the unlawful use of her picture and catchphrase "_That's hot_" on a greeting card. The card is titled "_Paris's First Day as a Waitress_" with a photograph of Hilton's face on a cartoon of a waitress serving a plate of food, with a Hilton's dialogue bubble, "_Don't touch that, it's hot._" (which had a registered trademark on February 13, 2007). Hilton's attorney Brent Blakely said that the infringement damages would be based on profits from the $2.49 greeting cards. Julie O'Dell said that Hallmark used the card as parody , protected under fair use law. The Court of Appeals for the Ninth Circuit reviewed the case and "denied Hallmark's motion to dismiss". Hilton and Hallmark Cards Inc. later settled out of court .

SEE ALSO

* Cardmaking * Hallmark holiday * Rainbow Brite

REFERENCES

* ^ _A_ _B_ _C_ " Hallmark Corporate Information Hallmark Facts". _corporate.hallmark.com_. Retrieved June 12, 2017. * ^ " Hallmark Cards – Joyce Hall Invented Hallmark Cards". _Inventors.about.com_. Retrieved November 19, 2016. * ^ "Lifetime Honors: National Medal of Arts". National Endowment for the Arts. Archived from the original on May 6, 2009. * ^ _A_ _B_ "Early Innovation 1910s–30s". Hallmark Corporate. Archived from the original on September 30, 2011. Retrieved June 8, 2011. * ^ "Brand Legacy". Hallmark Corporate. Archived from the original on October 19, 2011. * ^ " Hallmark Hall of Fame". Hallmark Corporate. Archived from the original on September 13, 2011. * ^ "Joyce C. Hall". Encyclopædia Britannica. April 27, 2017. Retrieved June 12, 2017. the 'Hallmark' brand name, introduced in 1923, did not become part of the company's name until 1954 * ^ " Hallmark Cards agrees to buy British competitor". _Southeast Missourian _. Associated Press . July 10, 1998. * ^ " Hallmark buys firm". _ Victoria Advocate _. September 11, 1998.

* ^ " Microsoft and Hallmark Connections Team Up to Offer Microsoft Greetings Workshop" (Press release). Microsoft . September 11, 1996. Retrieved October 1, 2010. * ^ "