HALLMARK CARDS, INCORPORATED is a privately owned American company based in Kansas City, Missouri . Founded in 1910 by Joyce Hall , Hallmark is the largest manufacturer of greeting cards in the United States . In 1985, the company was awarded the National Medal of Arts .
* 1 History
* 2 Employees
* 2.1 Management * 2.2 Creative resources
* 3 Products and services
* 4 Subsidiaries and assets
* 4.1 Photographic Collection * 4.2 Hallmark Music * 4.3 Former subsidiaries
* 5 Copyright lawsuits * 6 See also * 7 References * 8 External links
Joyce Clyde Hall became enthralled by a salesman who stopped by his family's store in 1906 in Norfolk, Nebraska . Driven by the postcard craze of 1903, Hall decided to venture from retail of various products to wholesale of postcards. He moved his business to the larger market of Kansas City. As time went on, Hall became convinced that greeting cards would become more prominent than postcards. Greeting cards, according to J.C. Hall, represented class, promised discretion and "they were more than a form of communication—they were a social custom.”
By 1915, the company was known as HALL BROTHERS and sold Valentine\'s
In 1928, the company introduced the brand name HALLMARK, after the
hallmark symbol used by goldsmiths in
In 1944, it adopted its current slogan, "When you care enough to send
the very best." It was created by C. E. Goodman, a
and sales executive, and written on a 3x5 card. The card is on
display at the company headquarters. In 1951, Hall sponsored a
television program for
In 1954, the company name was changed from Hall Brothers to Hallmark. In 1958, William E. Coutts Company, Ltd. was acquired by Hallmark. Until the 1990s, Hallmark's Canadian branch was known as COUTTS HALLMARK.
In 1998, Hallmark made a number of acquisitions, including Britain-based Creative Publishing (a recent spinoff of Fine Art Developments ), and U.S. based InterArt.
Worldwide, Hallmark has over 27,000 employees; 20,000 of them work in the United States, about 5,600 of whom are full-time employees. About 2,700 Hallmarkers work at the Kansas City headquarters.
The current CEO chairman is Donald J. Hall. David E. Hall is the company president.
Hallmark's creative staff consists of around 800 artists, designers, stylists, writers, editors, and photographers. Together, they generate more than 19,000 new and redesigned greeting cards and related products per year. The company offers more than 48,000 products in its model line at any one time.
PRODUCTS AND SERVICES
Hallmark offers or has offered the following products and services:
Hallmark birthday cards
Hallmark Cards feature several brands and licenses. Shoebox, the company's line of humorous cards, evolved from studio cards . Maxine (by John Wagner), was introduced in 1986 when she appeared on several Shoebox cards the year the alternative card line was launched. hoops you can help by expanding it .
* Gifts, Greeting Cards * Hallmark Flowers * Keepsake Ornaments * Road Rovers: diecast cartoon vehicles * Books * Stationery * Sentimental Frames * Recordable Plush * Itty-Bittys * Bookmarks
This list is incomplete ; you can help by expanding it .
Some of the licensors for Hallmark's greeting cards, ornaments, and gift products include:
20th Century Fox
Filstar Distributors Corp. (Phillipines)
Ford Motor Company
HALLMARK VISITORS CENTER
Hallmark Visitors Center is located at the company's headquarters
Kansas City, Missouri . The Center features exhibits about the
company's history including historic greeting cards and postcards,
HALLMARK SCHOOL STORE
Alvirne High School in Hudson, New Hampshire , operates the only Hallmark school store in the United States. Besides normal food and beverage items, the "Bronco Barn" store also sells Hallmark cards. The store is run by students in Marketing I and Marketing II classes, and is open to students all day and after school.
SUBSIDIARIES AND ASSETS
In addition, Hallmark Cards is the property manager of the Crown Center commercial complex, adjacent to its headquarters, and the owner of lithographer Litho-Krome Co.
In 2006, Hallmark donated its Hallmark Photographic Collection , an extensive collection of photographs by prominent photographers including Todd Webb , to the Nelson-Atkins Museum of Art in Kansas City.
In the mid-1980s, the company started its music division, issuing compilation albums by a number of popular artists. In 2004, Hallmark entered into a licensing agreement with Somerset Entertainment to produce Hallmark Music CDs.
* Hallmark Entertainment : a producer of television shows and mini-series. Halmi Jr. and Halmi Sr. acquired the company in 2006 and was absorbed into RHI Entertainment ; * Univision : Hallmark owned Spanish-language broadcaster Univision from 1986 to 1992
Neil Armstrong sued
Hallmark Cards in 1994 after they used his name
and a recording of his quote, "_That's one small step for a man, one
giant leap for mankind_" in a
On September 6, 2007,
Paris Hilton filed an injunction lawsuit
Hallmark Cards Inc., titled _Hilton v.
Hallmark Cards_, in
U.S. District Court