Hallensteins Glassons is a New Zealand fashion company based in

Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about ...

, with stores in New Zealand and Australia.

Brands

Hallensteins Brothers

Hallenstein Brothers (often shortened to Hallensteins) is a men's fashion, street and lifestyle retailer. It sells a range of men's fashion, clothing, footwear and accessories, ranging from street and lifestyle wear to contemporary formal dress. The company also designs and produces the in-house brands Hallensteins and HBrothers. It has 46 stores across New Zealand and Australia, including 5 in Auckland. Hallenstein brothers organisation logo

Glassons

Glassons is a women's fashion retailers, selling a range of

women's clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

and swimwear. It has 72 stores, including 12 in Auckland.

Ekocycle

Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand HBrothers, The

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

Corporation and musician

Will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...

developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing. In 2015 the HBrothers brand in conjunction with Harrods launched an exclusive new range in further support of the Ekocycle line.

History

Bendix Hallenstein Bendix Hallenstein (c. 24 January 1835 – 6 January 1905) was a German-born Jewish merchant, statesman, and manufacturer from Dunedin, New Zealand. He is best known for founding the retail clothing store Hallensteins, which still bears his name ...

established his first clothing and department store at

The Octagon, Dunedin The Octagon is the city centre of Dunedin, in the South Island of New Zealand. It is an eight-sided plaza with a circular one-way carriageway, bisected by the city's main street, and is also the central terminus of two other main thoroughfares. ...

in 1876. By 1900, Hallensteins had 34 stores. Hallenstein Glasson Holdings Limited which was formed in 1985 through the merger between Hallensteins and Glassons, a fast fashion retailer founded in the early 1900s. In 2017, Hallensteins had 42 stores. Hallenstein Brothers has launched several campaigns featuring collaborations between musicians The Script filmed in

Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...

and

motorcross Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom. History Motocross first evolved in Britain from motorcycle trials competiti ...

rider Carey Hart filmed at the

Bonneville Salt Flats The Bonneville Salt Flats are a densely packed salt pan in Tooele County in northwestern Utah. A remnant of the Pleistocene Lake Bonneville, it is the largest of many salt flats west of the Great Salt Lake. It is public land managed by the Bur ...

. In 2019 the company launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits. During the initial

COVID-19 pandemic in New Zealand The COVID-19 pandemic in New Zealand is part of COVID-19 pandemic, the ongoing pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). The first case of the disease in New Zealand was reported ...

, Hallensteins Glassons staff received $5.18 million in wage subsidies from the New Zealand Government, with $2.48 million going to staff in Hallenstein Brothers stores. The company posted $28 million in profit in the 2019-20 financial year and paid a dividend to shareholders, but did not repay the subsidy.

References

External links

* * * {{Retailers in New Zealand Clothing retailers of New Zealand Companies based in Dunedin New Zealand companies established in 1873 Retail companies established in 1873 Companies based in Auckland