The Soldier Fuel bar, formerly known as Hooah! bar, is a dairy-based calcium-enriched
energy bar created by the
United States military
The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is ...
in 1996. It was originally provided to military personnel packaged within a field ration, such as the
Meal, Ready-to-Eat,
Meal Cold Weather
A meal is an eating occasion that takes place at a certain time and includes consumption of food. The names used for specific meals in English vary, depending on the speaker's culture, the time of day, or the size of the meal.
Although they ...
, or
First Strike Ration
The First Strike Ration (FSR) is a compact, eat-on-the move ration concept from the United States Army, designed to be consumed during the first 72 hours of conflict, created by the United States Army Soldier Systems Center in Natick, Massachuset ...
.
Origin
The name comes from the word "
hooah", an expression of high morale, strength and confidence most commonly used by the
United States Army
The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, ...
. As the
Marine Corps preferred the word "
Oohrah!" instead, the bar originally had "HOOAH!" and the US Army seal on one side and "OOH-RAH!" and the US Marine Corps seal on the other; newer wrappers have both logos on the same side. The commercial version features the United States
roundel
A roundel is a circular disc used as a symbol. The term is used in heraldry, but also commonly used to refer to a type of national insignia used on military aircraft, generally circular in shape and usually comprising concentric rings of dif ...
instead.
The original military HOOAH! Bar came in apple-cinnamon, chocolate, raspberry, cran-raspberry, and peanut butter flavors. The smaller First Strike bars (provided in the concentrated First Strike Ration) come in the same flavors, except peanut butter; mocha is used instead.
Commercial availability
In 2004, D'Andrea Brothers LLC licensed "HOOAH!" for commercial sales, and the company started marketing the bar to the public in 2004.
The energy bar is now named "Soldier Fuel" instead of HOOAH!, and provides 270 to 280 calories, 10 grams of protein, 8 or 9 grams of fat and 40 grams to 42 grams of carbohydrates. While "Soldier Fuel" was offered in both chocolate and peanut butter in 2017, as of early 2020, it is offered only in chocolate.
See also
*
D ration
Military chocolate has been a part of the standard United States military ration since the original Ration D or D ration bar of 1937. Today, military chocolate is issued to troops as part of basic field rations and sundry packs. Chocolate ration ...
*
List of military food topics
Military rations are food intended to feed military personnel. Types of military rations include garrison rations and field rations. They may be used where fresh meals are not available.
Australia
* Combat Ration One Man (CR1M)
Canada
* In ...
References
External links
Soldier Fuelofficial website
Stepping up to the energy bar – ''Boston Globe''
{{Energy bars
Military food of the United States
Products introduced in 1996
Energy food products