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HäAGEN-DAZS /ˌhɑːɡənˈdɑːs/ is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx
Bronx
, New York, in 1961. Starting with only three flavors: vanilla , chocolate , and coffee , the company opened its first retail store in Brooklyn, New York , on November 15, 1976. The business now has franchises throughout the United States
United States
and many other countries around the world including the United Kingdom, India, China, Lebanon and Brazil.

Häagen-Dazs
Häagen-Dazs
ice cream does not use stabilizers such as guar gum , xanthan gum , or carrageenan . The company also produces ice cream bars, ice cream cakes, sorbet , frozen yogurt , and gelato . Häagen-Dazs
Häagen-Dazs
locations worldwide Chocolate
Chocolate
Decadence, Häagen-Dazs, VivoCity
VivoCity
, Singapore
Singapore

CONTENTS

* 1 Origin of brand name

* 1.1 Conflict with Frusen Glädjé

* 2 Products * 3 History * 4 See also * 5 References * 6 External links

ORIGIN OF BRAND NAME

Reuben Mattus invented the "Häagen-Dazs" name supposedly as a tribute to Denmark
Denmark
's exemplary treatment of its Jews during the Second World War , and included an outline map of Denmark
Denmark
on early labels. Mattus claimed the name was "Danish-sounding," although it is not Danish , which has neither an umlaut ä (rather, the ligature æ is the corresponding counterpart) nor a digraph zs, nor did the name have any meaning in any language before its creation. (The surname Haagen, without an umlaut, does exist in Denmark.) Mattus felt that Denmark
Denmark
was known for its dairy products and had a positive image in the United States. His daughter Doris Hurley reported in the 1999 PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.

CONFLICT WITH FRUSEN GLäDJé

In 1980, Häagen-Dazs
Häagen-Dazs
unsuccessfully sued Frusen Glädjé , an American ice cream maker founded that year, for using foreign branding strategies. The phrase frusen glädje—without the acute accent —is Swedish for "frozen delight". In 1985, Frusen Glädjé was sold to Kraft General Foods . A Kraft spokeswoman stated that Kraft sold its Frusen Glädjé license to the Unilever
Unilever
corporation in 1993, but a spokesman for Unilever
Unilever
claimed that Frusen Glädjé was not part of the deal. The brand has since disappeared.

PRODUCTS

Häagen-Dazs
Häagen-Dazs
ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla
Vanilla
Swiss Almond and Bananas Foster
Bananas Foster
. It is marketed as a "super-premium" brand: it is quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones , sundaes , and so on.

Since 1992, most of the world's Häagen-Dazs
Häagen-Dazs
products have been manufactured at a plant in Tilloy-lès-Mofflaines , France
France
that is now controlled by General Mills. In the United States
United States
and Canada
Canada
, Häagen-Dazs
Häagen-Dazs
is licensed to and produced by Nestlé
Nestlé
subsidiary Dreyer\'s . Häagen-Dazs
Häagen-Dazs
entered the Japanese market in 1984 by forming a joint venture with Suntory
Suntory
and Takanashi Milk, which has produced their products there ever since.

To offset increasing costs of their ingredients and the delivery of the product, Häagen-Dazs
Häagen-Dazs
announced that, in January 2009, it would be reducing the size of their ice cream cartons in the US from 16 US fl oz (470 ml) to 14 US fl oz (410 ml). In March 2009, they announced that they would be shrinking the 32 US fl oz (950 ml) container to 28 US fl oz (830 ml). In response, Ben "> Häagen-Dazs' first store at 120 Montague Street, Brooklyn, New York

Häagen-Dazs's founder Reuben Mattus was born in Poland
Poland
in 1912 to Jewish parents. His father died during the First World War
First World War
, and his widowed mother emigrated to New York City with her two children in 1921. They joined an uncle who was in the Italian lemon-ice business in Brooklyn
Brooklyn
. By the late 1920s, the family began making ice pops, and by 1929, chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products on Southern Boulevard in the South Bronx , delivering them with a horse-drawn wagon to neighborhood stores in the Bronx. Häagen-Dazs' store in VivoCity
VivoCity
, Singapore
Singapore
.

The Senator Frozen Products company was profitable, but by the 1950s the large mass-producers of ice cream started a price war , leading to his decision to make a heavy kind of high-end ice cream. In 1959, he decided to form a new ice cream company with what he thought to be a Danish-sounding name, Häagen-Dazs, a move known in the marketing industry as foreign branding .

The Pillsbury Company bought Häagen-Dazs
Häagen-Dazs
in 1983. In 1999, Pillsbury and Nestlé
Nestlé
merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners. General Mills
General Mills
, in turn, bought Pillsbury in 2001 and succeeded to its interest in the joint venture. That same year, Nestlé
Nestlé
exercised its contractual right to buy out General Mills' interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs
Häagen-Dazs
brand. Since then, pursuant to that license, the Dreyer's subsidiary of Nestlé
Nestlé
has produced and marketed Häagen-Dazs
Häagen-Dazs
products in the United States
United States
and Canada.

SEE ALSO

* Yogen Früz
Yogen Früz

* San Francisco Bay Area portal * New York City portal * Companies portal * Food portal

REFERENCES

* ^ See sign outside that first store, shown at File:Häagen-Dazs\' first shop.jpg . * ^ "History". Häagen-Dazs®. Archived from the original on October 17, 2012. Retrieved September 25, 2011. * ^ "Products". Häagen-Dazs. Archived from the original on June 4, 2010. Retrieved June 10, 2010. * ^ A B C Joan Nathan (August 2, 2012). "Ice Cream\'s Jewish Innovators". Tablet Magazine . Retrieved August 7, 2012. * ^ A B Dennis Hevesi (December 1, 2006). "Rose Mattus, 90, Co-Creator of Häagen-Dazs
Häagen-Dazs
Ice Cream, Dies". The New York Times
The New York Times
. Retrieved August 7, 2012. * ^ "Haagen-Dazs whips up Japan gains with tailor-blended ice cream". The Daily Yomiuri . Tokyo. August 16, 2004. p. 1. * ^ "An Ice Cream Show (1999)". The New York Times
The New York Times
. Retrieved June 10, 2010. * ^ "Trade Dress Protection for Advertising Campaigns". Hall Dickler Kent Goldstein & Wood, LLP. Retrieved April 6, 2011. * ^ \'Whatever Happened To...Frusen Gladje? The Christian Science Monitor September 28, 2000 * ^ A B Sharkov, Damien (April 13, 2016). "Haagen-Dazs Brands Its Ice Cream As \'Made In France\'". Newsweek. New York: Newsweek LLC. Retrieved February 11, 2017. * ^ A B York, Emily Bryson (March 9, 2009). "Ben and Jerry\'s Calls Out Haagen-Dazs on Shrinkage". Advertising Age . Retrieved June 10, 2010. * ^ "Our new Häagen-Dazs
Häagen-Dazs
cartons". Häagen-Dazs. Archived from the original on February 25, 2010. Retrieved June 10, 2010. * ^ partysugar (March 10, 2010). "Ben and Jerry\'s vs. Haagen-Dazs: A Pint-Sized Battle". YumSugar. Retrieved June 10, 2010. * ^ Bobbie Stein (August 17, 1981). "Reuben Mattus Scooped the Competition with His Pricey and Nonsense-Named Haagen-Dazs". People Magazine . Retrieved August 7, 2012. * ^ Barboza, David (July 18, 2000). "General Mills-Pillsbury Deal Includes Culture and History". The New York Times
The New York Times
. Reuters
Reuters
. p. C.2. Retrieved June 10, 2010. * ^ "News Summary". The New York Times
The New York Times
. October 24, 2001. p. C.1. Retrieved June 10, 2010. * ^ " Nestlé
Nestlé
takes over Dreyer\'s". San Francisco Business Times . June 25, 2003. Retrieved June 10, 2010. * ^ "Haagen-Dazs scooped up". CNNMoney.com
CNNMoney.com
. December 26, 2001. Retrieved June 10, 2010.

EXTERNAL LINKS

* Official website, which includes links