Guia Gomez
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Guia Guanzon Gomez (; born April 20, 1942) is a
Filipina Filipinos ( tl, Mga Pilipino) are the people who are citizens of or native to the Philippines. The majority of Filipinos today come from various Austronesian ethnolinguistic groups, all typically speaking either Filipino, English and/or other ...
actress An actor or actress is a person who portrays a Character (arts), character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek ...
, businesswoman and
politician A politician is a person active in party politics, or a person holding or seeking an elected office in government. Politicians propose, support, reject and create laws that govern the land and by an extension of its people. Broadly speaking, a ...
. She is the former
mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well a ...
of
San Juan San Juan, Spanish for Saint John, may refer to: Places Argentina * San Juan Province, Argentina * San Juan, Argentina, the capital of that province * San Juan, Salta, a village in Iruya, Salta Province * San Juan (Buenos Aires Underground), ...
, having won 75% of total votes during the 2010 elections. She is known for her previous relationship with former
president President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
Joseph Estrada Joseph Ejercito Estrada, (; born Jose Marcelo Ejercito; April 19, 1937), also known by the nickname Erap, is a Filipino politician and former actor. He served as the 13th president of the Philippines from 1998 to 2001, the 9th vice preside ...
, with whom she has a son, former Senator
JV Ejercito Joseph Victor Gomez Ejercito (; born December 26, 1969), also known as JV Ejercito Estrada or simply JV Ejercito, is a Filipino politician and businessman serving as a Senator since 2022 and previously from 2013 to 2019. He had also served as t ...
.


Early life and education

Guia Gomez was born in
Bacolod Bacolod, officially the City of Bacolod (; hil, Dakbanwa/Syudad sang Bacolod; fil, Lungsod ng Bacolod), is a 1st class highly urbanized city in the region of Western Visayas, Philippines. It is the capital of the province of Negros Occidenta ...
to Silaynon Doctor Dominador Gomez and Paz Guanzon of
Iloilo City Iloilo City, officially the City of Iloilo ( hil, Siyudad/Dakbanwa sang Iloilo; fil, Lungsod ng Iloilo), is a 1st class highly urbanized city in the Western Visayas region of the Philippines on the island of Panay. It is the capital city of t ...
. She was the valedictorian during her elementary years at the
University of Negros Occidental - Recoletos A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the ...
(formerly Occidental Negros Institute) and completed her high school studies at the Philippine Women's College in Davao City. She graduated from the Philippine Women's University with a degree in Business Administration and a major in Accounting.


Relationship with Former President Joseph Estrada

While still in college, Guia starred in several films, include Cuatro Cantos (1960), Rancho Grande (1960) and Isang Paa sa Hukay (1958). It was in the film Asiong Salonga, however, that she found romance, eventually falling for her leading man, former President
Joseph Estrada Joseph Ejercito Estrada, (; born Jose Marcelo Ejercito; April 19, 1937), also known by the nickname Erap, is a Filipino politician and former actor. He served as the 13th president of the Philippines from 1998 to 2001, the 9th vice preside ...
. She halted a promising film career in order to finish her college degree and pursue a career in business. She would later prove instrumental in helping Erap, as the former president is more popularly known, in his political career - as he later ran for mayor of
San Juan San Juan, Spanish for Saint John, may refer to: Places Argentina * San Juan Province, Argentina * San Juan, Argentina, the capital of that province * San Juan, Salta, a village in Iruya, Salta Province * San Juan (Buenos Aires Underground), ...
in 1967. Despite being declared the loser of the election, he appealed the matter all the way to the Supreme Court, which eventually declared him as the true Mayor of San Juan. During his tenure as Mayor of San Juan, she served as his first lady. It was also during this period that their son JV was born. During her tenure as first lady of San Juan and prior to her own entry to politics, Guia Gomez set-up over thirty of her own businesses in Real Estate, food, and trading. She hold several of these companies together with her son JV.


Mayor of San Juan (2010–2019)


2010 Elections

In 2009, Guia Gomez declared her intention to replace her son,
JV Ejercito Joseph Victor Gomez Ejercito (; born December 26, 1969), also known as JV Ejercito Estrada or simply JV Ejercito, is a Filipino politician and businessman serving as a Senator since 2022 and previously from 2013 to 2019. He had also served as t ...
as mayor of
San Juan San Juan, Spanish for Saint John, may refer to: Places Argentina * San Juan Province, Argentina * San Juan, Argentina, the capital of that province * San Juan, Salta, a village in Iruya, Salta Province * San Juan (Buenos Aires Underground), ...
. In line with this, she formed her own political party, called Partido Magdiwang. She serves as president of the party while her son serves as the chairperson. It is a "San Juan-wide local political party with offices and chapters in majority of its barangays local wide." She later won in a landslide, with over 42,000 votes, approximately 75% of the total vote. Later on, she said the reason that she is mayor now is because her son had many projects including the completion of the PUP San Juan Campus and the completion of the new San Juan City Hall which she wanted to see finished.


Awards and Programs

During her tenure as Mayor,
San Juan San Juan, Spanish for Saint John, may refer to: Places Argentina * San Juan Province, Argentina * San Juan, Argentina, the capital of that province * San Juan, Salta, a village in Iruya, Salta Province * San Juan (Buenos Aires Underground), ...
was recognized by the Department of Interior and Local Government as the Top Highly Urbanized City in the country in terms of governance for 2011. It was the second ranked in the country in 2010. Mayor Gomez mentions that this is due to her 7K program - Kalinisan (Cleanliness), Katahimikan (Peace), Kaunlaran (Progress), Kalusugan (Health), Kalikasan (Environment), and Kalinga sa Pamilya (Family Welfare). The latter two Ks were added by her, building on the 5Ks initially started by her son. One of her most important programs, together with
architect An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...
Jun Palafox is the transformation of San Juan into a vertical green city, with "elevated sidewalks, monorail, high-rises and greenery". This is in response to the danger of floods in the city.


2013 Elections

Guia Gomez ran for re-election as mayor of
San Juan San Juan, Spanish for Saint John, may refer to: Places Argentina * San Juan Province, Argentina * San Juan, Argentina, the capital of that province * San Juan, Salta, a village in Iruya, Salta Province * San Juan (Buenos Aires Underground), ...
. She won against Reynaldo San Pascual and Glenn Angeles.


2016 elections

On September 30, 2015, she decided to run again for the mayoralty position. Gomez will seek her 3rd and final term as the City Mayor as she will facing Vice Mayor
Francis Zamora Francisco Javier "Francis" Manlapit Zamora (born December 5, 1977) is a Filipino politician, businessman, and former basketball player serving as the mayor of San Juan, Metro Manila since 2019. He previously was San Juan's vice mayor from 2010 to ...
. She will run together with her niece of former President
Joseph Estrada Joseph Ejercito Estrada, (; born Jose Marcelo Ejercito; April 19, 1937), also known by the nickname Erap, is a Filipino politician and former actor. He served as the 13th president of the Philippines from 1998 to 2001, the 9th vice preside ...
, Jana Ejercito for congresswoman and
Jinggoy Estrada Jose Pimentel Ejercito Jr. (; born February 17, 1963), also known as Jinggoy Ejercito Estrada or simply Jinggoy Estrada, is a Filipino politician, film actor, and producer serving as a Senator since 2022, and previously from 2004 to 2016. He ...
's daughter, Janella for Vice Mayor. She narrowly won re-election against Zamora. She finished her last term as mayor on June 30, 2019


Other Organizations

Mayor Gomez currently serves as the president of Balikatan sa Kaunlaran (BSK) Movement, an NGO created by the National Commission on the Role of Filipino Women (NCRFW) dedicated to "uplifting the quality of life of women and their families". It has since evolved into an organization supporting livelihood programs and training for female entrepreneurs including the creation of Christmas decorations and dolls.


References

* * * * {{DEFAULTSORT:Gomez, Guia 1942 births Living people People from San Juan, Metro Manila People from Bacolod Philippine Women's University alumni Pwersa ng Masang Pilipino politicians Actresses from Negros Occidental Filipino actor-politicians Mayors of San Juan, Metro Manila Visayan people