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GrooveWorx (formerly known as Groove Addicts) is a custom music house that produces music for various categories of media. Based in Santa Monica, CA, GrooveWorx was founded by "Dain Blair" in 1996 as a custom music house for television commercials, scores for TV shows, feature film trailers and branding for radio and TV stations worldwide. Over the next two years GrooveWorx quickly expanded into other areas of media by building a 60,000 track strong production library. In 1999, the company composed the music and sound design for
Will Smith Willard Carroll Smith II (born September 25, 1968), also known by his stage name The Fresh Prince, is an American actor and rapper. He began his acting career starring as a fictionalized version of himself on the NBC sitcom '' The Fresh ...
video for the 1999 film ''
Wild Wild West ''Wild Wild West'' is a 1999 American steampunk Western film co-produced and directed by Barry Sonnenfeld and written by S. S. Wilson and Brent Maddock alongside Jeffrey Price and Peter S. Seaman, from a story penned by brothers Jim and John ...
'', plus music and sound design for Michael Jackson's music videos. "History" and "You Rock My World". In 2004, GrooveWorx began creating custom cues for television shows such as ''
Extreme Makeover ''Extreme Makeover'' is an American reality television series that premiered on ABC on December 11, 2002. Created by television producer Howard Schultz, the show depicts ordinary men and women undergoing "extreme makeovers" involving plastic su ...
'', '' Extreme Makeover: Home Edition'', ''
Deal or No Deal ''Deal or No Deal'' is the name of several closely related television game shows, the first of which (launching the format) was the Dutch '' Miljoenenjacht'' (''Hunt/Chase for Millions''). The centerpiece of this format is the final round (a. ...
'' and ''
Supernanny ''Supernanny'' is a British reality television programme about parents struggling with their children's behaviour, mealtime, potty training, etc. The show features professional nanny Jo Frost, who devotes each episode to helping a family wh ...
''. GrooveWorx also embedded itself into the realm of feature film advertising with the release of the ''Full Tilt, Volume 1'' music collection, which became an instantaneous hit. ''Full Tilt, Volume 1'' was followed up by ''Full Tilt, Volumes 2 and 3'' and ''Full Tilt Trailer Tools 1 & 2'', additional collections of trailer music compositions used in hundreds of major Hollywood feature films. In October 2006, GrooveWorx collaborated with composer/drummer
Stewart Copeland Stewart Armstrong Copeland (born July 16, 1952) is a Scottish-American musician and composer. He is best known for his work as the drummer of the English rock band the Police from 1977 to 1986, and again from 2007 to 2008. Before playing with th ...
of
the Police The Police were an English rock band formed in London in 1977. For most of their history the line-up consisted of primary songwriter Sting (lead vocals, bass guitar), Andy Summers (guitar) and Stewart Copeland (drums, percussion). The Polic ...
to create Eardrum, a collection of film trailer music that was exclusively created for GrooveWorx. In 2007 GrooveWorx released ''Full Tilt, Volume 3'', the most ambitious project to date and will be working on a follow-up to Eardrum, as well as work with new composers to further round out their film trailer collections. Other notable composers that have collaborated with GrooveWorx are Danny Elfman, David Newman and
Rachel Portman Rachel Mary Berkeley Portman,
FilmReference.com
Robin Hood Robin Hood is a legendary heroic outlaw originally depicted in English folklore and subsequently featured in literature and film. According to legend, he was a highly skilled archer and swordsman. In some versions of the legend, he is dep ...
'', ''
Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appeara ...
'', '' Percy Jackson & the Olympians: The Lightning Thief'', '' Prince of Persia'', ''
Jennifer's Body ''Jennifer's Body'' is a 2009 American horror-comedy film written by Diablo Cody and directed by Karyn Kusama. The film stars Megan Fox, Amanda Seyfried, Johnny Simmons, and Adam Brody. Fox portrays a demonically possessed high school girl ...
'', '' X-Men Origins: Wolverine'', ''
Inception ''Inception'' is a 2010 science fiction action film written and directed by Christopher Nolan, who also produced the film with Emma Thomas, his wife. The film stars Leonardo DiCaprio as a professional thief who steals information by infi ...
'' and '' The Wolfman''. ''Full Tilt Convergence'' is the latest album released by GrooveWorx. In 2012, ''Full Tilt End Game'' was released for advertising clients. GrooveWorx worked on the musical score to '' StarCraft II: Wings of Liberty'.


GrooveWorx and beyond

In March 2010, the Groove Addicts Music Library was sold to Warner Chappell Music and the owner of Groove Addicts, Dain Blair rebranded the remaining company as GrooveWorx. In 2012. GrooveWorx continues to score commercials, TV shows, radio imaging and feature film trailers. In the summer of 2013, GrooveWorx released their first new trailer industry release since their sale to Warner Music Group, entitled "Rogue" by feature film composers Atli Orvarsson and David Fleming. The album combined orchestrated melodies with heavy sound design in combination with high-intensity hits. Since then, the company have continued to release over 50 new trailer albums, including "Abbattoir" by feature film composer
Tyler Bates Tyler Bates (born June 5, 1965) is an American musician, producer, and composer for film, television, and video game scores. Much of his work is in the action and horror film genres, with films like '' Dawn of the Dead, 300, Sucker Punch, H ...
(''300'' and ''Watchmen'') In December 2015, GrooveWorx collaborated with composer Thomas Vo for an industry release, entitled "Ashes Fall." Featuring hybrid elements with emphasis on orchestral melodies, the genre of the album was geared towards gradual and dramatic builds. Two of the more successful collaborations on trailer music have been with sound designers Robert Dudzic under a series called "RAID" and Kathie Talbot with "FETISH ASSAULT".


See also

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Trailer music Trailer music (a subset of production music) is the background music used for film previews, which is not always from the film's soundtrack. The purpose of this music is to complement, support and integrate the sales messaging of the mini-movie t ...
Recent movie trailers containing music from GrooveWorx include "Star Wars - Andor", "Avatar – The Way of Water", "Megan", "Oppenheimer", "Prey", "Willow", "Violent Night", "The Woman King", "Thor: Love & Thunder", "Jurassic World Dominion", "Assembled", "Uncharted", "The Matrix Resurrections", "Sonic 2", "Dune – It Begins", "Antlers".


References


External links

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Groove Addicts' Trailer MusicGrooveWorx Trailer MusicTrailer Music News
{{Authority control Music production companies Production music Companies established in 1996 Companies based in Los Angeles