Greyfield land
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Greyfield land is underused
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more genera ...
assets or land. The term was first coined in the UK in urban design theory in the late 1990s, and later adopted in the US about a decade later, with the name coming from the "sea" of empty
asphalt concrete Asphalt concrete (commonly called asphalt, blacktop, or pavement in North America, and tarmac, bitumen macadam, or rolled asphalt in the United Kingdom and the Republic of Ireland) is a composite material commonly used to surface roads, parki ...
that often accompanies these sites. The word ''greyfield'' is a relative
neologism A neologism Ancient_Greek.html"_;"title="_from_Ancient_Greek">Greek_νέο-_''néo''(="new")_and_λόγος_/''lógos''_meaning_"speech,_utterance"is_a_relatively_recent_or_isolated_term,_word,_or_phrase_that_may_be_in_the_process_of_entering_com ...
as compared to more commonly known terms such as ''
brownfield In urban planning, brownfield land is any previously developed land that is not currently in use. It may be potentially contaminated, but this is not required for the area to be considered brownfield. The term is also used to describe land pre ...
'' and ''
greenfield Greenfield or Greenfields may refer to: Engineering and Business * Greenfield agreement, an employment agreement for a new organisation * Greenfield investment, the investment in a structure in an area where no previous facilities exist * Greenf ...
''. In the UK, the term applies specifically to buildings and land in towns and cities that is underused and could be intensified by the addition of rooftop developments (in the case of an existing building) or 'airspace' developments (above an existing carpark, for example). Unlike brownfield, which features actual or perceived levels of environmental contamination, greyfield typically does not require remediation in order to unlock value to an investor. The hidden value, in many cases, comes from underlying infrastructure (such as plumbing and sewerage, electrical systems, foundations, etc.) the presence of which allows a developer to improve the site efficiently through capital expenditures (sometimes quite minor) that may easily lead to increased rents and greater value. Other important potential qualities, such as parking, a central location, etc., may also be leveraged in a well-executed redevelopment of the site. Some greyfield may also be considered favourable to investors because even if it is outclassed or physically in disrepair, it has revenue in place through long- or short-term leases. Greyfield with short-term leases may work well for an investor/developer who has a strategy involving intensive real estate asset management. By actively managing the Greyfield in a short-term lease environment, rents may be increased after improvements are made. In the US, the term has historically been applied to formerly-viable retail and commercial shopping sites (such as regional malls and strip centers) that have suffered from lack of reinvestment and have been "outclassed" by larger, better-designed, better-anchored malls or shopping sites. These particular greyfield sites are also referred to as "
dead mall A dead mall (also known as a ghost mall, zombie mall, or abandoned mall) is a shopping mall with a high vacancy rate or a low consumer traffic level, or that is deteriorating in some manner. Many malls in North America are considered "dead ...
s" or "ghostboxes" if the anchor or other major tenants have vacated the premises leaving behind empty shells. Still in the US, the "greyfield" term may also be applied more broadly to urban infill or commercial locations where underused or outdated (non-retail) uses hamper an otherwise valuable real estate asset. An example would be a formerly industrial waterfront site that is potentially valuable as a mixed use/residential site as it is being encroached upon by residential sprawl, or other economic or redevelopment pressures. In this example, the revitalization of the greyfield may require
zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...
changes and/or a public-private partnership of some kind to achieve the highest and best use.


Background (US)

In 2001 the
Congress for the New Urbanism New Urbanism is an urban design movement which promotes environmentally friendly habits by creating walkable neighbourhoods containing a wide range of housing and job types. It arose in the United States in the early 1980s, and has gradually inf ...
re-coined the term "Greyfield," which refers to ageing strips of development that once served as vital commercial corridors during the post-
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
suburban exodus but have today fallen on harder times. In contrast to contaminated brownfields and undeveloped greenfields, greyfields refer to "so-called 'dead malls,' often characterized by the vast empty asphalt parking lots that surround them." The most conservative calculations in 1999 estimated that there would be no fewer than 203 American defunct malls with a combined outstanding debt of over $2 billion and projected redevelopment costs of over $11 billion by 2004. In 2001, of the 2,000 American regional malls, it was estimated that nearly 20% were defunct malls or in danger of becoming so. Examples of greyfield malls in American cities are the Central City Mall in
San Bernardino San Bernardino (; Spanish for "Saint Bernardino") is a city and county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 cen ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
; the
Prestonwood Town Center Prestonwood Town Center was a two-level enclosed shopping mall located at the northeast corner of Belt Line Road and Montfort Drive in Dallas, Texas that opened in 1979 and was demolished in 2004. The mall contained a central ice rink. Prestonwoo ...
in
Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...
,
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
; the
Maple Hill Pavilion Maple Hill Pavilion (formerly Maple Hill Mall) is a strip mall serving the city of Kalamazoo, Michigan, United States. Maple Hill Mall became a "dead mall" after several years of decline and the loss of several major tenants. The center has since b ...
in
Kalamazoo Kalamazoo ( ) is a city in the southwest region of the U.S. state of Michigan. It is the county seat of Kalamazoo County. At the 2010 census, Kalamazoo had a population of 74,262. Kalamazoo is the major city of the Kalamazoo-Portage Metropo ...
,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and t ...
; and the Lafayette Plaza in
Bridgeport Bridgeport is the most populous city and a major port in the U.S. state of Connecticut. With a population of 148,654 in 2020, it is also the fifth-most populous in New England. Located in eastern Fairfield County at the mouth of the Pequonn ...
,
Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the ...
.


Characteristics (US)

An average site size of . These sites are both smaller and less connected to the regional transportation system than those housing America's best-performing malls, which average over in size, with freeway visibility and direct ramp access. Located in established neighborhoods and shopping districts and on suburban arterials with bus service, many are already bus hubs. They have formidable competition; on average, greyfield malls have 2.3 million square feet () million square feet of competing retail space in 22 other centers within . They are often older and smaller than the most successful malls in their region. Conventional renovations will not be sufficient to breathe new life into many properties. A facelift will do little to help. A new anchor store, depending on the center's position in the market, may not do much either.


Factors for US mall redevelopment

Critical factors necessary for the redevelopment of a greyfield site include the following: *Market conditions *Ownership and anchor tenant status *Site and location factors *Municipal and community capacity *Developer and lender capacity Lessons from successful US greyfield transformations are based on the case studies conducted by the Congress for New Urbanism. These sites were the
Paseo Colorado The Paseo is an upscale outdoor mall in Pasadena, California, covering three city blocks with office space, shops, restaurants, a movie theater, and 400 loft-style condominiums (called Terrace Apartment Homes) above. It is located in downtown Pa ...
development in Pasadena,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
; the City Place development in
Long Beach, California Long Beach is a city in Los Angeles County, California. It is the 42nd-most populous city in the United States, with a population of 466,742 as of 2020. A charter city, Long Beach is the seventh-most populous city in California. Incorporate ...
; the Belmar development in
Lakewood, Colorado The City of Lakewood is the home rule municipality that is the most populous municipality in Jefferson County, Colorado, United States. The city population was 155,984 at the 2020 U.S. Census making Lakewood the fifth most populous city in Col ...
; the Downtown Park Forest development in
Park Forest, Illinois Park Forest is a village located south of Chicago in Cook County, Illinois, with a small southern portion in Will County, Illinois, United States. The village was originally designed as a planned community for veterans returning from World War II ...
; the Mizner Park development in
Boca Raton Boca Raton ( ; es, Boca Ratón, link=no, ) is a city in Palm Beach County, Florida, United States. It was first incorporated on August 2, 1924, as "Bocaratone," and then incorporated as "Boca Raton" in 1925. The population was 97,422 in the ...
,
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and ...
; and the Winter Park Village development in
Winter Park, Florida Winter Park is a city in Orange County, Florida, United States. The population was 30,183 according to the 2022 census population estimate. It is part of the Orlando–Kissimmee–Sanford, Florida Metropolitan Statistical Area. Winter Park was f ...
. The lessons learned in this study were: *Incorporate features that will maximize environmental benefits. *Explore major physical changes. *Use car parking carefully. *Incorporate public amenities that add value and distinguish the development. *Include civic and institutional activities. *Expect a lengthy pre-development period and prepare for complications. *Establish a high standard for urban design. *Market the new concept. *Develop mixed-uses that can thrive independently. *Patient money is the best fit for town center projects.


References

{{DEFAULTSORT:Greyfield land Urban studies and planning terminology Urban decay