Greco Pizza Restaurant is a
franchise restaurant
A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearan ...
chain consisting of over 100 outlets in
Eastern Canada
Eastern Canada (also the Eastern provinces or the East) is generally considered to be the region of Canada south of the Hudson Bay/ Strait and east of Manitoba, consisting of the following provinces (from east to west): Newfoundland and Labra ...
. The restaurants also
deliver pizza. Greco bills itself as the largest pizza chain in
Atlantic Canada
Atlantic Canada, also called the Atlantic provinces (french: provinces de l'Atlantique), is the region of Eastern Canada comprising the provinces located on the Atlantic coast, excluding Quebec. The four provinces are New Brunswick, Newfoundla ...
.
History
The first Greco Pizza restaurant opened in 1977 in
Moncton, New Brunswick
Moncton (; ) is the most populous city in the Provinces and territories of Canada, Canadian province of New Brunswick. Situated in the Petitcodiac River Valley, Moncton lies at the geographic centre of the The Maritimes, Maritime Provinces. The ...
, as ''Greco
Donair...and Pizza''. In 1981, the franchise rights were sold to
Grinner's Food Systems Ltd. of
Truro, Nova Scotia
Truro (Mi'kmaq: ''Wagobagitik''; Scottish Gaelic: ''Truru'') is a town in central Nova Scotia, Canada. Truro is the shire town of Colchester County and is located on the south side of the Salmon River floodplain, close to the river's mouth at ...
.
[http://www.greco.ca/AboutGreco/tabid/62/language/en-us/Default.aspx About Greco Pizza]
Many Greco locations in rural areas are known as "Greco Express" outlets; they are typically associated with a
motel
A motel, also known as a motor hotel, motor inn or motor lodge, is a hotel designed for motorists, usually having each room entered directly from the parking area for motor vehicles rather than through a central lobby. Entering dictionarie ...
,
convenience store
A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ti ...
, or other existing establishment. In some locations, the Greco franchise is associated with a
Captain Submarine franchise, another of Grinner's properties.
Marketing
Since 1995, Greco has marketed itself using the telephone number 310-30-30 with an associated
jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually ...
. From 1995 to the early 2000s, this number was pronounced in the official jingle as "three one oh, three oh, three oh". In the early 2000s, this was changed to "three ten, thirty thirty".
See also
*
List of Canadian restaurant chains
Although many of the largest restaurant chains in Canada are US-based (McDonald's and Yum Brands among others), some Canadian-based (owned and operated from Canada) restaurant chains are growing and have expanded into other markets, especially ...
*
Lists of corporate assets
References
External links
*
{{pizza chains
Restaurants in Nova Scotia
Restaurants in New Brunswick
Restaurants established in 1977
Canadian brands
Pizza chains of Canada
Pizza franchises
Regional restaurant chains in Canada
Truro, Nova Scotia
1977 establishments in New Brunswick