Goojje (, ) was a spoof website of

Google China Google China is a subsidiary of Google. A popular search engine, most services offered by Google China were blocked by the Great Firewall in the People's Republic of China. In 2010, searching via all Google search sites, including Google Mobil ...

, which encouraged the real site to stay online and comply with

Internet censorship in the People's Republic of China Internet censorship in the People's Republic of China (PRC) affects both publishing and viewing online material. Many controversial events are censored from news coverage, preventing many Chinese citizens from knowing about the actions of th ...

. The site was created after Google executives publicly threatened to shut down the Chinese site following the

Operation Aurora Operation Aurora was a series of cyber attacks conducted by advanced persistent threats such as the Elderwood Group based in Beijing, China, with ties to the People's Liberation Army. First publicly disclosed by Google on January 12, 2010, in ...

cyber attack A cyberattack is any offensive maneuver that targets computer information systems, computer networks, infrastructures, or personal computer devices. An attacker is a person or process that attempts to access data, functions, or other restricted ...

on Google China, which some

computer security Computer security, cybersecurity (cyber security), or information technology security (IT security) is the protection of computer systems and networks from attack by malicious actors that may result in unauthorized information disclosure, t ...

experts believe may have come from within China as in the GhostNet

cyber spying Cyber spying, or cyber espionage, is the act or practice of obtaining secrets and information without the permission and knowledge of the holder of the information from individuals, competitors, rivals, groups, governments and enemies for personal, ...

operation. Google China executives had also publicly condemned the necessity of filtering search results in line with the

Golden Shield Project The Golden Shield Project (), also named National Public Security Work Informational Project, is the Chinese nationwide network-security fundamental constructional project by the e-government of the People's Republic of China. This project i ...

(also known as the Great Firewall of China), which some commentators have stated appears to run counter to Google's

mantra A mantra ( Pali: ''manta'') or mantram (मन्त्रम्) is a sacred utterance, a numinous sound, a syllable, word or phonemes, or group of words in Sanskrit, Pali and other languages believed by practitioners to have religious, ...

, '' Don't be evil''. Goojje, founded on January 14, 2010 also allows searches to be run, but apparently uses Google and

Baidu Baidu, Inc. ( ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the l ...

to do the actual searches. Google has demanded that Goojje stop using its logo, but Goojje refused until 2011.Jie, Yan,
Goojje 'will not change'
, ''

China Daily ''China Daily'' () is an English-language daily newspaper owned by the Central Propaganda Department of the Chinese Communist Party. Overview ''China Daily'' has the widest print circulation of any English-language newspaper in China. T ...

'', February 10, 2010.

Origin

Google in Chinese is (

pinyin Hanyu Pinyin (), often shortened to just pinyin, is the official romanization system for Standard Chinese, Standard Mandarin Chinese in China, and to some extent, in Singapore and Malaysia. It is often used to teach Mandarin, normally writte ...

: ), a

transcription Transcription refers to the process of converting sounds (voice, music etc.) into letters or musical notes, or producing a copy of something in another medium, including: Genetics * Transcription (biology), the copying of DNA into RNA, the fir ...

without regard to its meaning of "

valley A valley is an elongated low area often running between hills or mountains, which will typically contain a river or stream running from one end to the other. Most valleys are formed by erosion of the land surface by rivers or streams ove ...

song A song is a musical composition intended to be performed by the human voice. This is often done at distinct and fixed pitches (melodies) using patterns of sound and silence. Songs contain various forms, such as those including the repetit ...

". The

Chinese name Chinese names or Chinese personal names are names used by individuals from Greater China and other parts of the Chinese-speaking world throughout East and Southeast Asia (ESEA). In addition, many names used in Japan, Korea and Vietnam are ofte ...

of ''Goojje'' can be interpreted as having meaning of "the sister of Google". The ''jje'' phoneme is from the word for sister, "jie jie (姐姐)", which mirrors how Google's last syllable (歌) sounds like "ge ge (哥哥)" (brother). It is said that Goojje is created by a

female Female ( symbol: ♀) is the sex of an organism that produces the large non-motile ova (egg cells), the type of gamete (sex cell) that fuses with the male gamete during sexual reproduction. A female has larger gametes than a male. Females ...

who is infatuated with

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

. Due to Google's withdrawal from China, she decided to build Goojje in memory of it. The website's propaganda is "Goojje it, loneliness all eliminated"

Staff

All staff members of Goojje were born in the generation after the 1980s. Goojje appears to be run by just one person, Huang Jiongxuan, a female college student from

Guangdong Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020) ...

. Huang stated in February 2010 that the website had yet to turn a profit, however as of February 2016 it is estimated it now has a net worth of 1530.85CYN (US$235).http://userexp.org/goojje.net.html

Development history of Goojje

# January 14, 2010: Goojje set up, presenting a new concept: search engine combined with social networking. # January 16, 2010: Goojje creates

motivational Motivation is the reason for which humans and other animals initiate, continue, or terminate a behavior at a given time. Motivational states are commonly understood as forces acting within the agent that create a disposition to engage in goal-dire ...

video of 2010 with network materials. # January 20, 2010: Slogan "Goojje it, loneliness all eliminated" becomes an Internet meme. # January 21, 2010: Goojje network team A1 established with 30 team members. # January 22, 2010: Goojje breaks through the 1.5 million

page view In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file ( web page) of an Internet site. On the World Wide Web, a page request ...

milestone, with the world ranking down to 50,000. # January 24, 2010: members of network team A1 reaches 600. # January 25, 2010: Goojje reaches 50,000 registered members. Receives news coverage in more than 100 major media channels. # January 28, 2010: Goojje begins to attract international attention. # January 30, 2010: Goojje records more than 2.2 million

s, world ranking goes down to 15,000. # February 2, 2010: Website undergoes a major revision. # February 4, 2010: Goojje attacked by unknown hackers. Website down for two weeks # March 11, 2010:

Club Club may refer to: Arts, entertainment, and media * ''Club'' (magazine) * Club, a '' Yie Ar Kung-Fu'' character * Clubs (suit), a suit of playing cards * Club music * "Club", by Kelsea Ballerini from the album ''kelsea'' Brands and enterprises ...

of Goojje is online formally. # March 20, 2010: Goojje headquarters established. # April 10, 2010: Goojje technology Co., LTD formally established. # May 20, 2010: Goojje signes with several

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

companies to establish strategic partnership.

Goojje's Channel Column

* Goojje Information () * Goojje Hot () * Goojje Community () * Goojje Intranet () * Goojje Poll () * Goojje Chatterbox () * Goojje Suggestion ()

References

External links