Google for Startups (formerly known as ''Google for Entrepreneurs'') is a startup program launched by

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

in 2011. It consists of over 50 co-working spaces and accelerators in 125 countries, and provides hands-on lessons for aspiring entrepreneurs. It partners with local startup communities as well as a network of co-working spaces popularly known as ''Google Campus'' (not to be confused with

Googleplex The Googleplex is the corporate headquarters complex of Google and its parent company, Alphabet Inc. It is located at 1600 Amphitheatre Parkway in Mountain View, California. The original complex, with of office space, is the company's second la ...

) for tech startup entrepreneurs. It offers access to Google's devices as well as tools and workshops for the local tech community. Google has claimed that the startups in its Campuses have raised over $250 million and created more than 4600 new jobs.

History

In March 2012, Campus London was first launched in

East London East or Orient is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sun rises on the Earth. Etymology As in other languages, the word is formed from the f ...

, followed by Campus

Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...

later in December 2012. The first Asian Campus was opened in

Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

in 2015. The first South American Campus was subsequently launched in 2016 in Sāo Paulo,

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

. Events held in the various Campuses differ by location, including language used in these events. Entrepreneurs or companies can apply to host these events, and they include workshops and conferences on tech topics such as

blockchain A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, a ...

Internet of Things The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other comm ...

fintech Fintech, a portmanteau of "financial technology", refers to firms using new technology to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are r ...

machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...

, and

cloud computing Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over mul ...

as well as other important practical skills for entrepreneurs such as

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

product management Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ...

, and

intellectual rights Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, ...

. Other events include

hackathon A hackathon (also known as a hack day, hackfest, datathon or codefest; a portmanteau of hacking and marathon) is an event where people engage in rapid and collaborative engineering over a relatively short period of time such as 24 or 48 hours. Th ...

s as well as startup residency programs for entrepreneurs and even free yoga and

mindfulness Mindfulness is the practice of purposely bringing one's attention to the present-moment experience without evaluation, a skill one develops through meditation or other training. Mindfulness derives from ''sati'', a significant element of Hind ...

sessions for entrepreneurs. From time to time, Google employees are deployed to conduct workshops (such as sales training, technical discussions, pioneering philosophical thought experiments) as well as conferences with Google-related products and platforms such as the

Google Cloud Platform Google Cloud Platform (GCP), offered by Google, is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, Google Drive, and YouTube. Alongside ...

. In October 2018, Google for Entrepreneurs was renamed as Google for Startups.

Locations

As of 2019, its Campuses are located in 7 different cities spanning across Europe, Asia, and South America: *Campus London *Campus Tel Aviv *Campus Madrid *Campus Seoul *Campus Warsaw *Campus Sāo Paulo *Campus Tokyo

Campus Berlin

In 2017, another Campus location was planned to be launched in the neighborhood of

Kreuzberg Kreuzberg () is a district of Berlin, Germany. It is part of the Friedrichshain-Kreuzberg borough located south of Mitte. During the Cold War era, it was one of the poorest areas of West Berlin, but since German reunification in 1990 it ha ...

Berlin, Germany Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constituent ...

. This led to concerns from local residents on the

gentrification Gentrification is the process of changing the character of a neighborhood through the influx of more Wealth, affluent residents and businesses. It is a common and controversial topic in urban politics and urban planning, planning. Gentrification ...

of the area. This issue has further escalated in September 2018 when protestors from Berlin-based " occupy" group temporarily occupied the building site and where at least six people were arrested according to eyewitness reports. Some have criticized that Campus has led to too many light app startups instead of truly disruptive ones. Other criticisms include Google utilizing its Campuses for its marketing purposes rather than truly developing the startup community. In October 2018, Google dropped plans to open its Berlin campus after pressure by local campaigners and stated that the site would now belong to two local charities.

References

External links

*
Google Campus
{{Google LLC Business incubators

startups A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses t ...

Information technology organisations based in the United Kingdom Information technology places Kings Cross, London Organisations based in the London Borough of Islington