Google URL Shortener, also known as goo.gl, is a URL shortening service owned by

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

. It was launched in December 2009, initially used for Google Toolbar and Feedburner. The company launched a separate website, goo.gl, in September 2010. Google has replaced the service internally with Firebase Dynamic Links which is now used to shorten links for

Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panorama, interactive panoramic views of streets (Google Street View, Street View ...

and

Google Workspace Google Workspace (formerly G Suite, formerly Google Apps) is a collection of cloud computing, Productivity software, productivity and Collaborative software, collaboration tools, software and products developed and marketed by Google. It con ...

products. The user could access a list of URLs that had been shortened in the past after logging in to their Google Account. Real-time analytics data, including traffic over time, top referrers, and visitor profiles was recorded. For security, Google added automatic spam system detection based on the same type of filtering technology used in

Gmail Gmail is the email service provided by Google. it had 1.5 billion active user (computing), users worldwide, making it the largest email service in the world. It also provides a webmail interface, accessible through a web browser, and is also ...

. The service has not been accepting new users since April 13, 2018 and Google discontinued the service for existing users on March 30, 2019. Existing links will no longer redirect to the intended destination, with the goo.gl links generated via Google apps. It was succeeded by Firebase Dynamic Links, but existing links did not become Dynamic Links automatically. On July 18, 2024, Google announced that existing Google URL shortener URLs will stop working as of August 25, 2025 with the exception of goo.gl links generated via Google apps. Google added an interstitial page to warn users about this on August 23, 2024.

References

{{Google LLC URL Shortener URL Shortener URL-shortening services Internet properties established in 2009 Internet properties disestablished in 2019 Defunct American websites