Google Latitude was a location-aware feature of

Google Maps Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and rou ...

, developed by

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

as a successor to its earlier

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

-based service

Dodgeball Dodgeball is a team sport in which players on two teams try to throw balls and hit opponents, while avoiding being hit themselves. The objective of each team is to eliminate all members of the opposing team by hitting them with thrown balls, cat ...

. Latitude allowed a

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...

user to allow certain people to view their current location. Via their own

Google Account A Google Account is a user account that is required for access, authentication and authorization to certain online Google services. It is also often used as single sign on for third party services. Usage A Google Account is required for Gmai ...

, the user's cell phone location was mapped on Google Maps. The user could control the accuracy and details of what each of the other users can see — an exact location could be allowed, or it could be limited to identifying the city only. For privacy, it could also be turned off by the user, or a location could be manually entered. Users had to explicitly opt into Latitude, and were only able to see the location of those friends who had decided to share their location with them. On July 10, 2013, Google announced plans to shut down Latitude, and it was discontinued on August 9, 2013. After the feature moved to

Google+ Google+ (pronounced and sometimes written as Google Plus; sometimes called G+) was a social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google p ...

in between, Google incorporated Latitude's location sharing feature into

in March 2017.

History

Dodgeball

Dodgeball was founded in 2000 by

New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...

students

Dennis Crowley Dennis Crowley (born June 19, 1976) is an American Internet entrepreneur who co-founded the social networking sites Dodgeball and Foursquare. Education Crowley was born in Medway, Massachusetts to Mary Moraski Crowley and Dennis P Crowley. He ...

and Alex Rainert. The company was acquired by Google in 2005 and Crowley and Rainert hired, which led to the coinage of the term '' acquihire''. In April 2007, Crowley and Rainert left Google, with Crowley describing their experience there as "incredibly frustrating". After leaving Google, Crowley created a similar service known as Foursquare with the help of

Naveen Selvadurai Naveen Selvadurai (born January 27, 1982 in Chennai, Tamil Nadu, India) is an American internet entrepreneur and co-founder of location-based social networking site Foursquare.com. Until recently, he was working at startup studio Expa which was fo ...

. Dodgeball offered a facility to users by way of

. Dodgeball was available for the cities of

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...

, Portland,

San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world ...

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Veg ...

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...

, Phoenix,

Dallas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...

–

Fort Worth Fort Worth is the fifth-largest city in the U.S. state of Texas and the 13th-largest city in the United States. It is the county seat of Tarrant County, covering nearly into four other counties: Denton, Johnson, Parker, and Wise. Accord ...

Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 ...

New Orleans New Orleans ( , ,New Orleans

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...

, Washington, D.C.,

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

Madison Madison may refer to: People * Madison (name), a given name and a surname * James Madison (1751–1836), fourth president of the United States Place names * Madison, Wisconsin, the state capital of Wisconsin and the largest city known by this ...

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origin ...

–

St. Paul Paul; grc, Παῦλος, translit=Paulos; cop, ⲡⲁⲩⲗⲟⲥ; hbo, פאולוס השליח (previously called Saul of Tarsus;; ar, بولس الطرسوسي; grc, Σαῦλος Ταρσεύς, Saũlos Tarseús; tr, Tarsuslu Pavlus; ...

and

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

.Dodgeball website
In January 2009

Vic Gundotra Vivek Paul "Vic" Gundotra (born 14 June 1969) is an Indian-born American businessman who served as the Senior Vice President, Social for Google until 24 April 2014. Prior to joining Google, he was a general manager at Microsoft. Career Gundot ...

, Vice President of Engineering at Google, announced that the company would "discontinue Dodgeball.com in the next couple of months, after which this service will no longer be available." Dodgeball was shut down and succeeded in February 2009 by Google Latitude.Where Are You? Show ‘Em With Google Latitude
m ''The New York Times'' blog, February 4, 2009.

Latitude

With Google Latitude, the service expanded to PC browsers (it used the Geolocation API as well as user-driven input) and automated location detection on mobile phones using cellular positioning, Wi-Fi positioning, and GPS. In November 2009, Google announced a Latitude feature called "Location History" which stores and analyzes a user's location over time, for example attempting to identify a user's home and workplace. Web-based Location History is now provided by Google Maps. At the end of May 2010, Google announced an API which allows applications to make use of Latitude data, with the user's explicit consent. In February 2012 a Leaderboard feature was added that provides point scoring and score comparison with friends. Google Latitude was not available in Apple's Chinese App Store for download, but it might have been built into the Google Maps app.

Discontinuation

On July 10, 2013, Google announced plans to shut down Google Latitude on August 9, 2013. Google then offered location reporting on

, but this did not run on all the platforms that Google Maps does (

BlackBerry The blackberry is an edible fruit produced by many species in the genus ''Rubus'' in the family Rosaceae, hybrids among these species within the subgenus ''Rubus'', and hybrids between the subgenera ''Rubus'' and ''Idaeobatus''. The taxonomy ...

Windows Mobile Windows Mobile is a discontinued family of mobile operating systems developed by Microsoft for smartphones and personal digital assistants. Its origin dated back to Windows CE in 1996, though Windows Mobile itself first appeared in 2000 as Pock ...

, S60, etc.). Later it was fully migrated into Google Maps.

Compatibility

Google Latitude was compatible with most devices running iOS, Android,

BlackBerry OS BlackBerry OS is a discontinued proprietary mobile operating system developed by Canadian company BlackBerry Limited for its BlackBerry line of smartphone handheld devices. The operating system provides multitasking and supports specialized i ...

, and Symbian S60. Initially Google stated on the Latitude page that it would be available for

Java ME Java Platform, Micro Edition or Java ME is a computing platform for development and deployment of portable code for embedded and mobile devices (micro-controllers, sensors, gateways, mobile phones, personal digital assistants, TV set-top ...

phones, but this claim was later removed from the site. On most platforms Latitude could continue to update the user's location in the background when the application was not in use, while on others it only updated the user's location when the application was in use. The

Sony Ericsson W995 The Sony Ericsson W995 is a candybar slider model music phone designed by Sony Ericsson as the new Walkman flagship phone, previously known as codename "Hikaru". The W995 was introduced February 2009 and released on 4 June 2009 and uses the 4th ver ...

C905 The Sony Ericsson C905 is a high-end mobile phone in Sony's 'C' (Cyber-shot) range, which, along with the low-end 'S' (Snapshot) range cameras, supplants the earlier 'K' range of camera phones. It is the flagship model in Sony Ericsson's range for ...

, C903, C510, Elm and Satio mobile phones supported Google Latitude as part of their built-in

application. Although this was a Java ME application, it could not be downloaded for use with other mobile phones.

Privacy concerns

Amid concerns over locational privacy, Google announced that Latitude overwrites a user's previous location with the new location data and does not keep logs of locations provided to the service."Exclusive: Google Takes a Stand for Location Privacy, Along with Loopt"
by Kevin Bankston, EFF, March 4, 2009. Retrieved April 15, 2009/ It also reflected to whom the location was shared and can trace 24*7. By early 2011, Google Latitude optionally recorded a history of places visited and counts time spent at each place. This information was then used to display statistics such as "Time At Work", "Time Spent At Home" and "Time Spent Out".

References

External links

Google Latitude
{{Google Maps navbox 2009 software Geosocial networking Wireless locating

Latitude In geography, latitude is a coordinate that specifies the north– south position of a point on the surface of the Earth or another celestial body. Latitude is given as an angle that ranges from –90° at the south pole to 90° at the north ...

Mobile social software Satellite navigation software

Internet properties disestablished in 2013