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Google Images (previously Google Image Search) is a search engine owned by
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
that allows users to search the
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web ...
for images. It was introduced on July 12, 2001 due to a demand for pictures of the green Versace dress of Jennifer Lopez worn in February 2000. In 2011, reverse image search functionality was added. When searching for an image, a
thumbnail Thumbnails are reduced-size versions of pictures or videos, used to help in recognizing and organizing them, serving the same role for images as a normal text index does for words. In the age of digital images, visual search engines and imag ...
of each matching image is displayed. When the user clicks on a thumbnail, the image is displayed in a larger size, and users may visit the webpage on which the image is used.


History


Beginnings and expansion (2001–2011)

In 2000,
Google Search Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
results were limited to simple pages of text with links. Google's developers worked on developing this further, and they realized that an image search tool was required to answer "the most popular search query" they had seen to date: the green Versace dress of Jennifer Lopez worn in February 2000. Google paired a recently hired engineer Huican Zhu with product manager
Susan Wojcicki Susan Diane Wojcicki ( ; born July 5, 1968) is a Polish-American business executive who is the CEO of YouTube. Her net worth was estimated at $765 million in 2022. Wojcicki has worked in the technology industry for over 20 years. She became invol ...
(now the current CEO of YouTube) to build the feature, and they launched Google Image Search in July 2001. That year, 250 million images were indexed in Image Search. This grew to 1 billion images by 2005 and over 10 billion images by 2010. In January 2007, Google updated the interface for the image search, where information about an image, such as resolution and URL, was hidden until the user moved the
mouseover In computing, a mouseover, or hover box is a graphical control element that is activated when the user moves or hovers the pointer over a trigger area, usually with a mouse, but also possible with a digital pen. Mouseover control elements are c ...
its
thumbnail Thumbnails are reduced-size versions of pictures or videos, used to help in recognizing and organizing them, serving the same role for images as a normal text index does for words. In the age of digital images, visual search engines and imag ...
. This was discontinued after a few weeks. On October 27, 2009, Google Images added a feature to its image search that can be used to find similar images. On July 20, 2010, Google made another update to the interface of Google Images, which hid image details until
mouseover In computing, a mouseover, or hover box is a graphical control element that is activated when the user moves or hovers the pointer over a trigger area, usually with a mouse, but also possible with a digital pen. Mouseover control elements are c ...
. In May 2011, Google introduced a sort by subject feature for a visual category scheme overview of a search query. In June 2011, Google Images added a "Search by Image" feature which allowed for reverse image searches directly in the image search-bar without third-party add-ons. This feature allows users to search for an image by dragging and dropping one onto the search bar, uploading one, or copy-pasting a URL that points to an image into the search bar.


New algorithm and accusations of censorship (2012–present)

On December 11, 2012, Google Images' search engine algorithm was changed once again, in the hopes of preventing
pornographic Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,
images from appearing when non-pornographic search terms were used. According to Google, pornographic images would still appear as long as the term searched for was specifically pornographic; otherwise, they would not appear. While Google stated explicitly that they were "not censoring any adult content", it was immediately noted that even when entering terms such as or "
Breast The breast is one of two prominences located on the upper ventral region of a primate's torso. Both females and males develop breasts from the same embryological tissues. In females, it serves as the mammary gland, which produces and sec ...
," no explicit results were shown. The only alternative option was to turn on an even stricter filter which would refuse to search for the aforementioned terms whatsoever. Users could also no longer exclude keywords from their searches. On February 15, 2018, the interface was modified to meet the terms of a settlement and licensing partnership with Getty Images. The "View image" button (a deep link to the image itself on its source server) was removed from image thumbnails. This change is intended to discourage users from directly viewing the full-sized image (although doing so using a browser's
context menu A context menu (also called contextual, shortcut, and pop up or pop-up menu) is a menu in a graphical user interface (GUI) that appears upon user interaction, such as a right-click mouse operation. A context menu offers a limited set of choic ...
on the embedded thumbnail is not frustrated), and encourage them to view the image in its appropriate context (which may also include attribution and copyright information) on its respective web page. The "Search by image" button has also been downplayed, as reverse image search can be used to find higher-resolution copies of copyrighted images. Google also agreed to make the copyright disclaimer within the interface more prominent. On August 6, 2019, the ability to filter images by their
image resolution Image resolution is the detail an image holds. The term applies to digital images, film images, and other types of images. "Higher resolution" means more image detail. Image resolution can be measured in various ways. Resolution quantifies how ...
s was removed, as well as "larger than", "face", and "full color" filters. The relevancy of search results has been examined. Most recently (October 2022), it was shown that 93.1% images of 390 anatomical structures were relevant to the search term.


Search by Image feature

Google Images has a Search by Image feature for performing reverse image searches. Unlike traditional
image retrieval An image retrieval system is a computer system used for browsing, searching and retrieving images from a large database of digital images. Most traditional and common methods of image retrieval utilize some method of adding metadata such as captio ...
, this feature removes the need to type in keywords and terms into the Google search box. Instead, users search by submitting an image as their query. Results may include similar images, web results, pages with the image, and different resolutions of the image. Images on Google may take anything between 2-30 days to index if they are properly formatted. The precision of Search by Image's results is higher if the search image is more popular. Additionally, Google Search by Image offers a "best guess for this image" based on the descriptive metadata of the results. In 2022 the feature was replaced by
Google Lens Google Lens is an image recognition technology developed by Google, designed to bring up relevant information related to objects it identifies using visual analysis based on a neural network. First announced during Google I/O 2017, it was firs ...
as the default visual search method on Google, and the Search by Image function remains available within Google Lens.


Algorithm

The general steps that Search by Image takes to get from a submitted image to returned search results are as follows: # Analyze image: The submitted image is analyzed to find identifiers such as colors, points, lines, and textures. # Generate query: These distinct features of the image are used to generate a search query. # Match image: The query is matched against the images in Google's back end. # Return results: Google's search and match algorithms return matching and visually similar images as results to the user.


See also

* Bing Images *
Google Lens Google Lens is an image recognition technology developed by Google, designed to bring up relevant information related to objects it identifies using visual analysis based on a neural network. First announced during Google I/O 2017, it was firs ...
*
Google PageSpeed Tools Google PageSpeed is a family of tools by Google Inc, designed to help a website's performance optimizations. It was introduced at Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module, consisti ...
*
Google Website Optimizer Google Optimize, (GO) formerly called ''Google Website Optimizer'', is a freemium web analytics and User experience evaluation, testing tool by Google. It allows running some experiments that are aimed to help online marketers and webmasters to inc ...
*
Image search An image retrieval system is a computer system used for browsing, searching and retrieving images from a large database of digital images. Most traditional and common methods of image retrieval utilize some method of adding metadata such as captio ...
*
Picsearch Picsearch was a Swedish company which developed and provided image search services for large websites. The image search services developed by Picsearch power several major Internet companies, such as Lycos. Other Picsearch customers include re ...
* TinEye *
Yahoo Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...


References


External links

*
The Official Google BlogAdvanced Google Images Search Tips and Tricks
{{Google Inc.
Images An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensiona ...
Image search 2001 software 2001 establishments in the United States