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Google.org, founded in October 2005, is the charitable arm of
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
, a multinational technology company. The organization has committed roughly US$100 million in investments and grants to nonprofits annually. The organization is noted for several significant grants to nonprofits using technology and data in innovative ways to support racial justice, educational opportunity, crisis response after health epidemics and natural disasters, and issues affecting the San Francisco Bay Area community where it is headquartered. It also hosts regular challenges around the world to stimulate innovative uses of technologies to address local challenges.


Overview

The mission and approach of Google.org has seen multiple iterations over the years, an approach that mirrors other divisions within Google in its effort to reallocate resources towards the most significant and effective methods. The organization's general strategy involves funding the use of technology, data, and user-centered design to make a better world, faster. Google.org is considered a part of Google, as opposed to an Alphabet organization, under the formation of the Alphabet parent company in 2016. To fund the organization, Google granted three million shares during their
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
(IPO). In 2014, the corporation stated on its website that it donates $100,000,000 in grants, 200,000 hours, and $1 billion in products each year.


Major initiatives

As of 2016, Google has focused a majority of its efforts on a few key topics, based upon a premise of equality and opportunity. * Racial Justice. It is the first major corporate philanthropy organization to allocate funding to combat against racial inequality in the United States, and has funded organizations such as Bryan Stevenson's Equal Justice Initiative, the ACLU, the Ella Baker Center, and Beyond12. In 2017, Google pledged $11 million in grants to several organizations in connection with racial bias. * Education and Digital Skills. In addition, Google.org funds education, economic development, and digital literacy related projects in a number of regions. * Disabilities. In previous years, Google has funded a number of other areas. In 2015 they announced a $20M effort to use technology to improve opportunity and equality for people with disabilities, one of the few portfolios focused on this segment of the population. Some noted as a unique lens to philanthropy, and a subject area that affects roughly 1 in 7 people across the world. The grantmaking initiative resulted in a diverse array of grants, including 3D printed prosthetics for landmine victims and children with limb differences, beacon-powered navigation tools for the visually impaired, data analytics projects to surface better tools and aids for people with cognitive disabilities, and better bracing and compliance systems for children with clubfoot. This portfolio ended in 2015. * Crisis Response. Google.org has also responded to crises around the world, with giving initiatives addressing challenges with the
European refugee crisis The 2015 European migrant crisis, also known internationally as the Syrian refugee crisis, was a period of significantly increased movement of refugees and migrants into Europe in 2015, when 1.3 million people came to the continent to request ...
in 2016, the Ebola crisis in 2014, and the Nepal earthquake in 2015. In many instances, it has been one of the largest corporate donors. The organization also gave $250,000 to organizations working to serve residents affected by the Flint water crisis. In August 2017, the company donated $250,000 to the Red Cross relief fund for Hurricane Harvey. Google.org and Google in general has also been supportive of a number of causes, including LGBTQ rights, veterans affairs, digital literacy, and refugee rights.


Previous initiatives

Previous incarnations of Google.org took different approaches, usually focused on technology applied to social sphere, in keeping with the company's brand around technology and innovation. Among its first projects was a mass-produced
plug-in hybrid A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle whose battery pack can be recharged by plugging a charging cable into an external electric power source, in addition to internally by its on-board internal combustion engin ...
electric vehicle An electric vehicle (EV) is a vehicle that uses one or more electric motors for propulsion. It can be powered by a collector system, with electricity from extravehicular sources, or it can be powered autonomously by a battery (sometimes ch ...
that can attain 100 mpg (miles per
gallon The gallon is a unit of volume in imperial units and United States customary units. Three different versions are in current use: *the imperial gallon (imp gal), defined as , which is or was used in the United Kingdom, Ireland, Canada, Aust ...
) (see
vehicle-to-grid Vehicle-to-grid (V2G), also known as Vehicle-to-home (V2H) or Vehicle-to-load (V2L) describes a system in which plug-in electric vehicles (PEV) sell demand response services to the grid. Demand services are either delivering electricity or by red ...
). In November 2007, Google.org announced ''REwind Wind is the natural movement of air or other gases relative to a planet's surface. Winds occur on a range of scales, from thunderstorm flows lasting tens of minutes, to local breezes generated by heating of land surfaces and lasting a few ...
and solar sources, particularly
solar thermal energy Solar thermal energy (STE) is a form of energy and a technology for harnessing solar energy to generate thermal energy for use in industry, and in the residential and commercial sectors. Solar thermal collectors are classified by the United St ...
. ''REgigawatt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wat ...
of power (enough to power a city the size of
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
) from renewable sources that would be cheaper than energy produced from
coal Coal is a combustible black or brownish-black sedimentary rock, formed as rock strata called coal seams. Coal is mostly carbon with variable amounts of other elements, chiefly hydrogen, sulfur, oxygen, and nitrogen. Coal is formed when ...
. The director from 2006 until 2009 was Dr.
Larry Brilliant Lawrence Brilliant (born May 5, 1944) is an American epidemiologist, technologist, philanthropist, and author, who worked with the World Health Organization from 1973–1976 helping to successfully eradicate smallpox. Brilliant, a technology pate ...
. Upon stepping down, Brilliant was replaced by
Megan Smith Megan J. Smith (born October 21, 1964) is an American engineer and technologist. She was the third Chief Technology Officer of the United States (U.S. CTO) and Assistant to the President, serving under President Barack Obama. She was previously a ...
, Google's Vice-President of new business development, and the organization began focusing on creating engineering solutions to global problems with projects such as Google Flu Trends and Crisis Response, an effort to respond to natural disasters. Megan Smith later left to join the office of the CTO under the Obama administration, at which point Google.org began focusing exclusively on its charitable giving initiatives under the stewardship of Jacquelline Fuller, who currently runs the organization. In 2010, Google gave over $145 million to non-profits and academic institutions. In the same year, Google was named the Bay Area's top corporate philanthropist by the
San Francisco Business Times American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News ...
for giving $27.6 million to Bay Area charities. The company has won the same award for a number of years since, including as recently as 2016 Charitable funds come from Google.org, the Google Foundation and the company itself. A new project started in June 2014 is
Made with Code Made with Code is an initiative launched by Google on 19 July 2014. Google aimed to empower young women in middle and high schools with computer programming skills. Made with Code was created after Google's own research found out that encourageme ...
, uses coding programs to allow girls to become interested in the idea of coding and develop more female programmers over time. Google.org's major projects in 2012 included: * Google Crisis Response which includes: Google Person Finder, Google Public Alerts, and Google Crisis Maps, all supporting disaster relief efforts with critical tools and information. * Google Flu & Dengue Trends showing near real-time estimates of disease activity, based on aggregated search results * Google for Nonprofits providing free or discounted access to some additional Google products for nonprofit organizations. Pre-2012 Google.org projects included: *Develop
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
cheaper than
coal Coal is a combustible black or brownish-black sedimentary rock, formed as rock strata called coal seams. Coal is mostly carbon with variable amounts of other elements, chiefly hydrogen, sulfur, oxygen, and nitrogen. Coal is formed when ...
(REplug-in electric vehicle A plug-in electric vehicle (PEV) is any road vehicle that can utilize an external source of electricity (such as a wall socket that connects to the power grid) to store electrical power within its onboard rechargeable battery packs, which then ...
s ( RechargeIT): seed innovation, demonstrate technology, inform the debate, and stimulate market demand to foster mass commercialization of plug-in vehicles. *Predict and Prevent: identify "hot spots" and enable rapid response to emerging threats, such as infectious disease and
climate risk Climate risk refers to risk assessments based on formal analysis of the consequences, likelihoods and responses to the impacts of climate change and how societal constraints shape adaptation options. Common approaches to risk assessment and ris ...
. * Inform and Empower to Improve Public Services: use information to empower citizens and communities, providers, and policymakers to improve the delivery of essential public services (such as education, health, water and sanitation) in the developing world. * Fuel the Growth of Small and Medium-Sized Enterprises: increase the flow of risk capital to small and medium-sized businesses in the developing world.


Renewable energy

In 2008, Google.org joined a number of renewable energy initiatives, including: *investing $130 million in
eSolar eSolar is a privately held company that develops concentrating solar power (CSP) plant technology. The company was founded by the Pasadena-based business incubator Idealab in 2007 as a developer of CSP plant technology. The company aims to deve ...
for solar thermal plants. *presenting at the Renewable Energy Finance Forum-Wall Street, held June 18–19, 2008 at the Waldorf-Astoria Hotel. Google.org Climate Change and Energy Initiatives Director, Dan Reicher, will chair the opening remarks. *investing $10 million in Makani Power for kite systems that tap into
jet streams Jet streams are fast flowing, narrow, meandering air currents in the atmospheres of some planets, including Earth. On Earth, the main jet streams are located near the altitude of the tropopause and are westerly winds (flowing west to east). ...
. *filing a
patent application A patent application is a request pending at a patent office for the grant of a patent for an invention described in the patent specification and a set of one or more claims stated in a formal document, including necessary official forms and re ...
for floating data centers powered by
wave power Wave power is the capture of energy of wind waves to do useful work – for example, electricity generation, water desalination, or pumping water. A machine that exploits wave power is a wave energy converter (WEC). Waves are generated by win ...
. *invested in AltaRock Energy, first U.S. demonstration project of
Enhanced Geothermal Systems An enhanced geothermal system (EGS) generates geothermal electricity without the need for natural convective hydrothermal resources. Until recently, geothermal power systems have exploited only resources where naturally occurring heat, water, and ...
to create
renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
through
geothermal power Geothermal power is electrical power generated from geothermal energy. Technologies in use include dry steam power stations, flash steam power stations and binary cycle power stations. Geothermal electricity generation is currently used in 2 ...
. Google.org began moving away from renewable energy initiatives between 2010–2013, as Google opted to bring its renewable energy work into formal product areas under the leadership of Larry Alder and Craig Barratt. A retrospective on learnings from this effort was published in IEEE Spectrum as What it Would Really Take to Reverse Climate Change.


See also

*
Google PowerMeter Google PowerMeter was a software project of Google's philanthropic arm, Google.org, to help consumers track their home electricity usage. The development of the software was part of an effort by Google to invest in renewable energy, electricity gr ...
*
Low cost solar cell A solar cell, or photovoltaic cell, is an electronic device that converts the energy of light directly into electricity by the photovoltaic effect, which is a physical and chemical phenomenon.
* ''
The Final Inch ''The Final Inch'' is a short documentary about the effort to eradicate polio. It was directed by Irene Taylor Brodsky and focuses on health workers on the front lines of the fight to eliminate the disease. It was filmed on location in Afghanist ...
'' *
Vehicle-to-grid Vehicle-to-grid (V2G), also known as Vehicle-to-home (V2H) or Vehicle-to-load (V2L) describes a system in which plug-in electric vehicles (PEV) sell demand response services to the grid. Demand services are either delivering electricity or by red ...
*
World Day Against Cyber Censorship World Day Against Cyber Censorship is an online event held each year on March 12 to draw attention to the ways that governments around the world are deterring and censoring free speech online. The day was first observed on 12 March 2008 at the r ...
, Netizen Prize


References


External links

*
Google Foundation
(archived)
Project 10100
(10100 =
googol A googol is the large number 10100. In decimal notation, it is written as the digit 1 followed by one hundred zeroes: 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 ...
; archived)
Google Finds It Hard to Reinvent Philanthropy
{{DEFAULTSORT:Google.Org Philanthropic organizations based in the United States Appropriate technology organizations Internet properties established in 2005