''Goodyear Television Playhouse'' is an American

anthology series An anthology series is a radio, television, video game or film series that spans different genres and presents a different story and a different set of characters in each different episode, season, segment, or short. These usually have a dif ...

that was telecast live on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

from 1951 to 1957 during the first Golden Age of Television. Sponsored by Goodyear, Goodyear alternated sponsorship with

Philco Philco (an acronym for Philadelphia Battery Company) is an American electronics industry, electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchased ...

, and the ''

Philco Television Playhouse ''The Philco Television Playhouse'' is an American television anthology series that was broadcast live on NBC from 1948 to 1955. Produced by Fred Coe, the series was sponsored by Philco. It was one of the most respected dramatic shows of the Golde ...

'' was seen on alternate weeks. In October 1955, Alcoa took over alternating sponsorship from Philco, the title was shortened to ''The Goodyear Playhouse'' and it aired on alternate weeks with ''

The Alcoa Hour ''The Alcoa Hour'' is an American anthology television series that was aired live on NBC from 1955 to 1957. The series was sponsored by Alcoa. Overview Like the ''Philco Television Playhouse'' and ''Goodyear Television Playhouse'' that had prec ...

''. Producer

Fred Coe Frederick Hayden Hughs Coe (December 23, 1914 – April 29, 1979) was an American television producer and director most famous for '' The Goodyear Television Playhouse''/''The Philco Television Playhouse'' in 1948-1955 and '' Playhouse 90'' from ...

nurtured and encouraged a group of young, mostly unknown writers that included

Robert Alan Aurthur Robert Alan Aurthur (June 10, 1922 – November 20, 1978) was an American screenwriter, film director, and film producer. Many of his works examined race relations and featured black actor and director Sidney Poitier. Early life Raised in Freep ...

, George Baxt,

Paddy Chayefsky Sidney Aaron "Paddy" Chayefsky (January 29, 1923 – August 1, 1981) was an American playwright, screenwriter and novelist. He is the only person to have won three solo Academy Awards for writing both adapted and original screenplays. He was ...

Horton Foote Albert Horton Foote Jr. (March 14, 1916March 4, 2009) was an American playwright and screenwriter. He received Academy Awards for his screenplays for the 1962 film ''To Kill a Mockingbird'', which was adapted from the 1960 novel of the same name ...

, Howard Richardson,

Tad Mosel Tad Mosel (May 1, 1922 – August 24, 2008) was an American playwright and one of the leading dramatists of hour-long teleplay genre for live television during the 1950s. He received the 1961 Pulitzer Prize for Drama for his play '' All the Way H ...

and

Gore Vidal Eugene Luther Gore Vidal (; born Eugene Louis Vidal, October 3, 1925 – July 31, 2012) was an American writer and public intellectual known for his epigrammatic wit, erudition, and patrician manner. Vidal was bisexual, and in his novels and e ...

. Notable productions included Vidal's ''

Visit to a Small Planet ''Visit to a Small Planet'' is a 1960 American black-and-white science fiction comedy film directed by Norman Taurog and starring Jerry Lewis, Joan Blackman, Earl Holliman, and Fred Clark. Distributed by Paramount Pictures, it was produced by ...

'' (1955), Richardson's ''Ark of Safety'' and Chayefsky's '' The Catered Affair''. From 1957 to 1960, it became a taped, half-hour series titled ''Goodyear Theater'', seen on Mondays at 9:30 p.m. ''Goodyear Television Playhouse'' finished #16 in the Nielsen ratings for the 1951–1952 season, #15 for 1952–1953 and #22 for 1953–1954.

Episodes

Season 1 (1951–52)

Season 2 (1952–53)

Season 3 (1953–54)

Season 4 (1954–55)

Season 5 (1955–56)

Notable guest stars

Eddie Albert Edward Albert Heimberger (April 22, 1906 – May 26, 2005) was an American actor and activist. He was twice nominated for the Academy Award for Best Supporting Actor; the first nomination came in 1954 for his performance in ''Roman Holiday'', ...

Don Ameche Don Ameche (; born Dominic Felix Amici; May 31, 1908 – December 6, 1993) was an American actor, comedian and vaudevillian. After playing in college shows, stock, and vaudeville, he became a major radio star in the early 1930s, which ...

Jean-Pierre Aumont Jean-Pierre Aumont (born Jean-Pierre Philippe Salomons; 5 January 1911 – 30 January 2001) was a French actor, and holder of the Légion d'Honneur and the Croix de Guerre for his World War II military service. Early life Aumont was born Jea ...

* Ed Begly *

Ralph Bellamy Ralph Rexford Bellamy (June 17, 1904 – November 29, 1991) was an American actor whose career spanned 65 years on stage, film, and television. During his career, he played leading roles as well as supporting roles, garnering acclaim and ...

William Bendix William Bendix (January 14, 1906 – December 14, 1964) was an American film, radio, and television actor, who typically played rough, blue-collar characters. He is best remembered for his role in ''Wake Island'', which earned him an Academy ...

* Shelley Berman *

Theodore Bikel Theodore Meir Bikel ( ; May 2, 1924 – July 21, 2015) was an Austrian-American actor, folk singer, musician, composer, unionist, and political activist. He appeared in films, including '' The African Queen'' (1951), ''Moulin Rouge'' (1952), ' ...

Claire Bloom Patricia Claire Bloom (born 15 February 1931) is an English actress. She is known for leading roles in plays such as ''A Streetcar Named Desire,'' ''A Doll's House'', and '' Long Day's Journey into Night'', and has starred in nearly sixty film ...

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Eddie Bracken Edward Vincent Bracken (February 7, 1915 – November 14, 2002) was an American actor. Bracken became a Hollywood comedy legend with lead performances in the films '' Hail the Conquering Hero'' and '' The Miracle of Morgan's Creek'' both from ...

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John Cassavetes John Nicholas Cassavetes ( ; December 9, 1929 – February 3, 1989) was an American actor, film director, and screenwriter. First known as a television and film actor, Cassavetes also helped pioneer American independent cinema, writing and direc ...

Lee J. Cobb Lee J. Cobb (born Leo Jacoby; December 8, 1911February 11, 1976) was an American actor, known both for film roles and his work on the Broadway stage. He often played arrogant, intimidating and abrasive characters, but he also acted as respectabl ...

Hume Cronyn Hume Blake Cronyn Jr. OC (July 18, 1911 – June 15, 2003) was a Canadian-American actor and writer. Early life Cronyn, one of five children, was born in London, Ontario, Canada. His father, Hume Blake Cronyn, Sr., was a businessman and ...

Don DeFore Donald John DeFore (August 25, 1913 – December 22, 1993) was an American actor. He is best known for his roles in the sitcom ''The Adventures of Ozzie and Harriet'' from 1952 to 1957 and the sitcom ''Hazel'' from 1961 to 1965, the former of w ...

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Mildred Dunnock Mildred Dorothy Dunnock (January 25, 1901 – July 5, 1991) was an American stage and screen actress. She was twice nominated for an Academy Award: first ''Death of a Salesman'' in 1951, then '' Baby Doll'' in 1956. Early life Born in Baltimor ...

Bill Erwin William Lindsey Erwin (December 2, 1914 – December 29, 2010) was an American film, stage and television actor and cartoonist with over 250 television and film credits. A veteran character actor, he is widely known for his 1993 Emmy Award-nomi ...

* Gracie Fields *

Geraldine Fitzgerald Geraldine Mary Fitzgerald (November 24, 1913 – July 17, 2005) was an Irish actress and a member of the American Theater Hall of Fame. In 2020, she was listed at number 30 on ''The Irish Times'' list of Ireland's greatest film actors. Early li ...

John Forsythe John Forsythe (January 29, 1918 – April 1, 2010) was an American stage, film/television actor, producer, narrator, drama teacher and philanthropist whose career spanned six decades. He also appeared as a guest on several talk and variety s ...

Anthony Franciosa Anthony George Franciosa (né Papaleo; October 25, 1928 – January 19, 2006) was an American actor most often billed as Tony Franciosa at the height of his career. He began his career on stage and made a breakthrough portraying the brother of t ...

Eva Gabor Eva Gabor ( ; February 11, 1919 – July 4, 1995) was a Hungarian-American actress, businesswoman, singer, and socialite. She voiced Duchess and Miss Bianca in the animated Disney Classics, '' The Aristocats'' (1970), '' The Rescuers'' (1977), ...

* Larry Hagman * Margaret Hamilton *

Julie Harris Julia Ann Harris (December 2, 1925August 24, 2013) was an American actress. Renowned for her classical and contemporary stage work, she received five Tony Awards for Best Actress in a Play. Harris debuted on Broadway in 1945, against the wish ...

Eileen Heckart Anna Eileen Heckart ( Herbert; March 29, 1919 – December 31, 2001) was an American stage and screen actress whose career spanned nearly 60 years. Early life Heckart was born Anna Eileen Herbert in Columbus, Ohio. The daughter of Esther (), ...

Judy Holliday Judy Holliday (born Judith Tuvim, June 21, 1921 – June 7, 1965) was an American actress, comedian and singer.Obituary '' Variety'', June 9, 1965, p. 71. She began her career as part of a nightclub act before working in Broadway plays and mus ...

Celeste Holm Celeste Holm (April 29, 1917 – July 15, 2012) was an American stage, film and television actress. Holm won an Academy Award for her performance in Elia Kazan's '' Gentleman's Agreement'' (1947), and was nominated for her roles in ''Come to ...

Grace Kelly Grace Patricia Kelly (November 12, 1929 – September 14, 1982) was an American actress who, after starring in several significant films in the early to mid-1950s, became Princess of Monaco by marrying Prince Rainier III in April 1956. Kelly ...

* Phyllis Kirk *

Jack Klugman Jack Klugman (April 27, 1922 – December 24, 2012) was an American actor of stage, film, and television. He began his career in 1950 and started television and film work with roles in '' 12 Angry Men'' (1957) and '' Cry Terror!'' (1958). ...

Veronica Lake Constance Frances Marie Ockelman (November 14, 1922 – July 7, 1973), known professionally as Veronica Lake, was an American film, stage, and television actress. Lake was best known for her femme fatale roles in film noirs with Alan Ladd ...

Viveca Lindfors Elsa Viveca Torstensdotter Lindfors (December 29, 1920 – October 25, 1995) was a Swedish stage, film, and television actress. She won an Emmy Award and a Silver Bear for Best Actress. Biography Lindfors was born in Uppsala, Sweden, the d ...

June Lockhart June Lockhart (born June 25, 1925) is an American actress, beginning a film career in 1930s & 1940s in such films at ''A Christmas Carol'' and '' Meet Me in St. Louis''. She primarily acted in 1950s and 1960s television, and with performances on ...

Jack Lord John Joseph Patrick Ryan (December 30, 1920 – January 21, 1998), best known by his stage name, Jack Lord, was an American television, film and Broadway actor, director and producer. He starred as Steve McGarrett in the CBS television progra ...

* E.G. Marshall *

Nan Martin Nan Martin (July 15, 1927 – March 4, 2010) was an American actress who starred in movies and on television. Life and career Early life Born in Decatur, Illinois, and raised in Santa Monica, California, she attended Santa Monica High School. ...

* Raymond Massey * Walter Matthau *

Roddy McDowell Roderick Andrew Anthony Jude McDowall (17 September 1928 – 4 October 1998) was a British actor, photographer and film director. He began his acting career as a child in England, and then in the United States, in ''How Green Was My Valley'' (1 ...

* Steve McQueen *

Sal Mineo Salvatore Mineo Jr. (January 10, 1939 – February 12, 1976) was an American actor, singer, and director. He is best known for his role as John "Plato" Crawford in the drama film '' Rebel Without a Cause'' (1955), which earned him a nomination ...

Mildred Natwick Mildred Natwick (June 19, 1905 – October 25, 1994) was an American actress. She won a Primetime Emmy Award and was nominated for an Academy Award and two Tony Awards. Early life Natwick was born in Baltimore, Maryland, the daughter of Mildre ...

Patricia Neal Patricia Neal (born Patsy Louise Neal, January 20, 1926 – August 8, 2010) was an American actress of stage and screen. A major star of the 1950s and 1960s, she was the recipient of an Academy Award, a Golden Globe Award, a Tony Award, and two ...

* Paul Newman *

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* Robert Preston (actor) *

Tony Randall Anthony Leonard Randall (born Aryeh Leonard Rosenberg; February 26, 1920 – May 17, 2004) was an American actor. He is best known for portraying the role of Felix Unger in a television adaptation of the 1965 play '' The Odd Couple'' by Neil Sim ...

Thelma Ritter Thelma Ritter (February 14, 1902 – February 5, 1969) was an American actress, best known for her comedic roles as working-class characters and her strong New York accent. She won the 1958 Tony Award for Best Actress in a Musical, and received ...

Jason Robards Jason Nelson Robards Jr. (July 26, 1922 – December 26, 2000) was an American actor. Known as an interpreter of the works of playwright Eugene O'Neill, Robards received two Academy Awards, a Tony Award, a Primetime Emmy Award, and the Cannes ...

Gena Rowlands Virginia Cathryn "Gena" Rowlands (born June 19, 1930) is an American retired actress, whose career in film, stage, and television has spanned seven decades. A four-time Emmy and two-time Golden Globe winner, she is known for her collaborations w ...

Eva Marie Saint Eva Marie Saint (born July 4, 1924) is an American actress of film, theatre and television. In a career spanning over 70 years, she has won an Academy Award and a Primetime Emmy Award, alongside nominations for a Golden Globe Award and two Brit ...

Martha Scott Martha Ellen Scott (September 22, 1912 – May 28, 2003) was an American actress. She was featured in major films such as Cecil B. DeMille's ''The Ten Commandments'' (1956), and William Wyler's '' Ben-Hur'' (1959), playing the mother of Charlto ...

William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...

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* Kim Stanley *

Maureen Stapleton Lois Maureen Stapleton (June 21, 1925 – March 13, 2006) was an American actress. She received numerous accolades, including an Academy Award, a Golden Globe Award, a BAFTA Award, a Primetime Emmy Award, and two Tony Awards, in addition to ...

* Rod Steiger * Susan Strasberg *

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References

External links

''Goodyear Television Playhouse'' at CVTA with episode list
* {{Gore Vidal 1951 American television series debuts 1957 American television series endings 1950s American anthology television series 1950s American drama television series American live television series Black-and-white American television shows English-language television shows Goodyear Tire and Rubber Company NBC original programming Works by John Secondari