''Good to Great: Why Some Companies Make the Leap... and Others Don't'' is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books. The book was published on October 16, 2001.

The Good to Great companies

Great companies and their comparators

Collins finds eleven examples of "great companies" and comparators, similar in industry-type and opportunity, but which failed to achieve the good-to-great growth shown in the great companies:

Unsustained companies

Collins includes 6 examples of companies that did not sustain their change to greatness. These companies, "... are looked at separately as a clump":

Response

Praise

The book was "cited by several members of ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

s CEO Council as the best management book they've read." ''

Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of B ...

'' called it "worthwhile", although "many of Collins' perspectives on running a business are amazingly simple and commonsense". It was described as "a deeply-researched analysis..." in the ''

Time (magazine) ''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published Weekly newspaper, weekly, but starting in March 2020 it transitioned to every other week. It was first published in New ...

'' list of ''The 25 Most Influential Business Management Books''.

Criticism

In his 2012 article, The Moral Fox, Peter C. DeMarco identifies the fatal error in Collins' book is placing the good in direct opposition to greatness and, thus, Collins' unintendedly created a proxy for greed. DeMarco goes back to Aesop's original fable to expose and correct the error. Holt and Cameron state the book provides a "generic business recipe" that ignores "particular strategic opportunities and challenges." Steven D. Levitt noted that some of the companies selected as "great" have since gotten into serious trouble, such as

Circuit City Circuit City is an American consumer electronics retail company, which was founded in 1949 by Samuel Wurtzel as the Wards Company, operated stores across the United States, and pioneered the electronics superstore format in the 1970s. After m ...

and

Fannie Mae The Federal National Mortgage Association (FNMA), commonly known as Fannie Mae, is a United States government-sponsored enterprise (GSE) and, since 1968, a publicly traded company. Founded in 1938 during the Great Depression as part of the N ...

, while only

Nucor Nucor Corporation is an American producer of steel and related products based in Charlotte, North Carolina. It is the largest steel producer in the United States, the largest "mini-mill" steelmaker (i.e. it uses electric arc furnaces to melt s ...

had "dramatically outperformed the stock market" and "Abbott Labs and Wells Fargo have done okay". He further states that investing in the portfolio of the 11 companies covered by the book, in the year of 2001, would actually result in ''underperforming'' the

S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of D ...

. Levitt concludes that books like this are "mostly backward-looking" and can't offer a guide for the future." John Greathouse alleges in a critical review that Collins once made a comment stating, "The books never promised that these companies would always be great, just that they were once great." Greathouse claims the statement was an attempt by Collins to defend the book, and other previous works. Greathouse also represents the view that Collins' book ''How the Mighty Fall: And Why Some Companies Never Give In'' blames some of the failed companies themselves for having drastically changed after Collins' books were printed. Phil Rosenzweig describes errors in the fundamental research assumptions of Good to Great. First, heavy reliance on magazine articles as research introduce sources littered with halo effects. He also notes the Wrong End of the Stick delusion used in the hedgehog claims of the book in that successful companies have a luxury of focus which is not possible for less successful companies. Finally, he notes the presence of the Organizational Physics delusion in that Collins does not carefully avoid confusing correlation with causation.

References

{{Reflist, 2

External links

Wiki Chapter Summaries of ''Good to Great''

Good To Great Best Business & Economics Audiobook
2001 non-fiction books Business books William Collins, Sons books