Good Housekeeping

Good Housekeeping is a women's magazine owned by the Hearst
Corporation, featuring articles about women's interests, product
testing by The
Good Housekeeping

Good Housekeeping Institute, recipes, diet, and health,
as well as literary articles. It is well known for the "Good
Housekeeping Seal", popularly known as the "
Good Housekeeping

Good Housekeeping Seal of
Approval".[citation needed]
Contents
1 History and profile
2
Good Housekeeping

Good Housekeeping Research Institute
3 International editions
4 American editors
5 See also
6 References
7 External links
History and profile[edit]
On May 2, 1885 (132 years ago) (1885-05-02), Clark W. Bryan
founded
Good Housekeeping

Good Housekeeping in
Holyoke, Massachusetts

Holyoke, Massachusetts as a fortnightly
magazine.[2][3]
In 1891, the magazine became a monthly publication.[citation needed]
The magazine achieved a circulation of 300,000 by 1911, at which time
it was bought by the Hearst Corporation.[4] It topped one million in
the mid-1920s, and continued to rise, even during the Great Depression
and its aftermath. In 1938, a year in which the magazine advertising
dropped 22 percent,
Good Housekeeping

Good Housekeeping showed an operating profit of
$2,583,202, more than three times the profit of Hearst's other eight
magazines combined,[5] and probably the most profitable monthly of its
time. Circulation topped 2,500,000 in 1943, 3,500,000 in the
mid-1950s, 5,000,000 in 1962, and 5,500,000 per month in 1966. 1959
profits were more than $11 million.[6]
Good Housekeeping

Good Housekeeping is one of the "Seven Sisters", a group of women's
service magazines.[citation needed]
In 1922, the
Hearst Corporation

Hearst Corporation created a British edition along the
same lines.[clarification needed][citation needed]
Famous writers who have contributed to the magazine include Somerset
Maugham, Edwin Markham, Edna St. Vincent Millay, Frances Parkinson
Keyes, A. J. Cronin, Virginia Woolf, and Evelyn Waugh.[citation
needed]
Good Housekeeping

Good Housekeeping Research Institute[edit]
Cover from August 1908 made by John Cecil Clay.
In 1900, the "Experiment Station", the predecessor to the Good
Housekeeping Research Institute (GHRI), was founded. In 1902, the
magazine was calling this "An Inflexible Contract Between the
Publisher and Each Subscriber." The formal opening of the headquarters
of GHRI - the Model Kitchen, Testing Station for Household Devices,
and Domestic Science Laboratory - occurred in January 1910.[7]
In 1909, the magazine established the
Good Housekeeping

Good Housekeeping Seal of
Approval. Products advertised in the magazine that bear the seal are
tested by GHRI and are backed by a two-year limited warranty. About
5,000 products have been given the seal.[8]
In April 1912, a year after Hearst bought the magazine, Harvey W.
Wiley, the first commissioner of the U.S. Food and Drug Administration
(1907–1912), became head of GHRI and a contributing editor whose
"Question Box" feature ran for decades.[9] Beginning with a "Beauty
Clinic" in 1932, departments were added to the Institute, including a
"Baby's Center", "Foods and Cookery", and a "Needlework Room". Some
functioned as testing laboratories, while others were designed to
produce editorial copy.[citation needed]
After the passage of the
Food, Drug, and Cosmetic Act
.svg/280px-Great_Seal_of_the_United_States_(obverse).svg.png)
Food, Drug, and Cosmetic Act in 1938,
Assistant Secretary of Agriculture Rexford Tugwell sought to promote a
government grading system. The
Hearst Corporation

Hearst Corporation opposed the policy
in spirit, and began publishing a monthly tabloid attacking federal
oversight. In 1939, the
Federal Trade Commission

Federal Trade Commission filed a complaint
against
Good Housekeeping

Good Housekeeping for "misleading and deceptive" guarantees
including its Seal of Approval, and "exaggerated and false" claims in
its advertisements. The publisher fought the proceedings for two
years, during which time competing editors from the Ladies Home
Journal and
McCall's

McCall's testified against Good Housekeeping. The FTC's
ultimate ruling was against the magazine, forcing it to remove some
claims and phraseology from its ad pages. The words "Tested and
Approved" were dropped from the Seal of Approval. But the magazine's
popularity was unaffected, steadily rising in circulation and
profitability. In 1962, the wording of the Seal was changed to a
guarantee of "Product or Performance", while dropping its endorsement
of rhetorical promises made by the advertisers. In its varying forms,
the Seal of Approval became inextricably associated with the magazine,
and many others (e.g., McCall's, Parents Magazine, and Better Homes
and Gardens) mimicked the practice.[citation needed]
In 2012, the test kitchen of the
Good Housekeeping

Good Housekeeping Research Institute
was implemented into a new instructional cooking, nutrition, and
exercise TV show on the Cooking Channel, entitled Drop 5 lbs with Good
Housekeeping.[10]
International editions[edit]
Good Housekeeping

Good Housekeeping began to be published in the
United Kingdom

United Kingdom in
1922.[11]
William Randolph Hearst

William Randolph Hearst appointed
Alice Maud Head initially
as assistant editor. Head rose to be the Managing Director, as well as
purportedly being the highest paid woman in Europe. As Hearst's
deputy, Head would make decisions on his behalf about not just
editing, but also buying for him St Donat's Castle, expensive art
objects, and three giraffes for his zoo. Head remained head until
1939.[12]
In Latin America, the magazine was known as Buenhogar and was
published in the United States and Latin America by Editorial
América.
American editors[edit]
Clark W. Bryan (1885–1898)
James Eaton Tower (1899–1913)
William Frederick Bigelow (1913–1942)
Herbert Raymond Mayes (1942–1958)
Wade Hampton Nichols, Jr. (1959–1975)
John Mack Carter (1975–1994)
Ellen Levine (1994–2006)
Rosemary Ellis (2006–2013)
Jane Francisco (2013–present)[13]
See also[edit]
Consumer Reports
John Cecil Clay
Nat Mags (UK publisher)
References[edit]
^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June
30, 2011. Retrieved 2011-10-18.
^ Belkin, Lisa (June 15, 1985). "Good Housekeeping's Seal Stamps Its
Approval". Milwaukee Journal. Retrieved June 18, 2010.
^ "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center.
Retrieved February 6, 2016.
^ Magda Ibrahim (February 12, 2015). "Magazines ABCs: Women's
monthlies led by Good Housekeeping". MediaWeek. Retrieved April 24,
2016.
^ Printer's Ink, Vol. 186, March 16, 1939, pg. 16
^ Mott, Frank Luther, A History of American Magazines, 1968, Harvard
University Press, pp. 140-143
^ "The 100th Anniversary of the
Good Housekeeping

Good Housekeeping Research Institute"
Archived 2008-01-04 at the Wayback Machine., Good Housekeeping,
retrieved January 12, 2008
^ Walter Nicholls, "Surviving the Test of Time: At Good Housekeeping,
A Modern Makeover And Old-Fashioned Appeal", Washington Post, January
2, 2008
^ "Dr. Wiley's Debut as Editor; He Says He Will Be a Watchdog for the
Nation's Housekeepers", New York Times, April 26, 1912
^
http://www.poptower.com/news-38939/not-my-mamas-meals-drop-5-lbs-with-good-housekeeping-premiere.htm
Not My Mama's Meals
Cooking Channel

Cooking Channel premiere
^ Ping Shaw (1999). "Internationalization of the women's magazine
industry in Taiwan context, process and influence". Asian Journal of
Communication. 9 (2). Retrieved March 17, 2016.
^ Martin Pugh, ‘Head, Alice Maud (1886–1981)’, Oxford Dictionary
of National Biography, Oxford University Press, 2004 accessed 20 April
2017
^ Steigrad, Alexandra (12 November 2013). "
Good Housekeeping

Good Housekeeping Names
Jane Francisco". WWD. Retrieved 12 November 2013.
External links[edit]
Wikimedia Commons has media related to Good Housekeeping.
Official web sites:
U.S. edition, including the
Good Housekeeping

Good Housekeeping Institute
U.K. edition, including the
Good Housekeeping

Good Housekeeping Institute
Indian edition
Russian edition
Official subscription site Spanish edition BuenHogar
Online archive of the covers of many early issues
Official website of the Drop 5 lbs with
Good Housekeeping

Good Housekeeping TV show on
the Cooking Channel
From the Library of Congress:
February 1926 issue (262 pages)
Today in History: May 2, featuring Good Housekeeping
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