Gloria Leonard
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Gloria Leonard (born Gale Sandra Klinetsky; August 28, 1940 – February 3, 2014) was an American
pornographic actress A pornographic film actor or actress, pornographic performer, adult entertainer, or porn star is a person who performs sex acts in video that is usually characterized as a pornographic movie. Such videos tend to be made in a number of dis ...
during the
Golden Age of Porn https://en.wikipedia.org/wiki/MediaWiki_talk:Spam-whitelist/Archives/2018/01#Another_Worthy_Journal_Article_on_Wordpress ---> The term "Golden Age of Porn", or "porno chic", refers to a 15-year period (1969–1984) in commercial American porno ...
(1969–1984) who later became the publisher of ''
High Society High society, sometimes simply society, is the behavior and lifestyle of people with the highest levels of wealth and social status. It includes their related affiliations, social events and practices. Upscale social clubs were open to men based ...
'' magazine. As a board member of Adult Video Association and its successor the
Free Speech Coalition The Free Speech Coalition (FSC) is a non-profit trade association of the pornography and adult entertainment industry in the United States. Founded in 1991, it opposes the passage and enforcement of obscenity laws and many censorship laws (with t ...
, Leonard was an outspoken advocate for the
adult film Pornographic films (pornos), erotic films, sex films, and 18+ films are films that present sexually explicit subject matter in order to arouse and satisfy the viewer. Pornographic films present sexual fantasies and usually include erotic ...
industry and free speech rights.


Career

In the 1960s, Leonard was a registered representative for the bond trading firm of Schweickert & Company. She later went into
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
and worked for
Elektra Records Elektra Records (or Elektra Entertainment) is an American record label owned by Warner Music Group, founded in 1950 by Jac Holzman and Paul Rickolt. It played an important role in the development of contemporary folk and rock music between the ...
. Later in the 1970s, she worked for a film production company in the Caribbean. Upon her return to New York, looking for work, she contacted casting agent Dorothy Palmer, who apparently failed to tell Leonard that the acting role she cast her in was for an adult film.


Adult film

Leonard began appearing in
hardcore pornography Hardcore pornography, or hardcore porn, is pornography that features detailed depictions of sexual organs or sexual acts such as vaginal, anal or oral intercourse, fingering, anilingus, ejaculation, and fetish play. The term is in contrast wi ...
in 1974 and appeared in approximately 40 film/projects from 1976 to 1984, in films including ''Odyssey: The Ultimate Trip'' (1977), directed by Gerard Damiano, ''The Trouble With Young Stuff'', ''All About Gloria Leonard'' (both of which were written and directed by
Joseph W. Sarno Joseph W. Sarno (March 15, 1921 – April 26, 2010) was an American film director and screenwriter. Sarno emerged from the proto-pornographic sexploitation film genre of the 1950s & 1960s; he had written and directed approximately 75 theatric ...
), ''Fortune Smiles'', ''
Maraschino Cherry A maraschino cherry ( ) is a preserved, sweetened cherry, typically made from light-colored sweet cherries such as the Royal Ann, Rainier, or Gold varieties. In their modern form, the cherries are first preserved in a brine solution usua ...
'' and ''Taboo: American Style''. She is best known for her role in ''
The Opening of Misty Beethoven ''The Opening of Misty Beethoven'' is an American pornographic comedy film released in 1976. It was produced with a relatively high budget and filmed on elaborate locations in Paris, New York City and Rome with a musical score, and owes much to ...
'',
Radley Metzger Radley Metzger (also known as Radley Henry Metzger, Radley H. Metzger and by the pseudonyms, "Jake Barnes", "Erich Farina" and "Henry Paris") (January 21, 1929 – March 31, 2017) was an American pioneering filmmaker and film distributor, mos ...
’s erotic reimagining of
George Bernard Shaw George Bernard Shaw (26 July 1856 – 2 November 1950), known at his insistence simply as Bernard Shaw, was an Irish playwright, critic, polemicist and political activist. His influence on Western theatre, culture and politics extended from ...
’s play '' Pygmalion''. She retired from acting in 1984. She directed several films for companies such as
Adam & Eve Adam and Eve, according to the creation myth of the Abrahamic religions, were the first man and woman. They are central to the belief that humanity is in essence a single family, with everyone descended from a single pair of original ancestors. ...
,
VCA Pictures VCA Pictures (Video Company of America) is an American pornographic film production and distribution company. The company was founded by Russ Hampshire, and was formerly a major player during the 'Golden Age of Porn'. Throughout the 1970s and 198 ...
, and
Vivid Entertainment Vivid Entertainment Group is an American pornographic film production company,
.


Publishing

In 1977, she was hired as the publisher of ''
High Society High society, sometimes simply society, is the behavior and lifestyle of people with the highest levels of wealth and social status. It includes their related affiliations, social events and practices. Upscale social clubs were open to men based ...
'' magazine, a position she held for 14 years while continuing to act and appear in films. She was hired by the magazine's publisher Carl Ruderman, who wanted a female publisher of a men's magazine. Adult-industry historian Ashley West stated in an interview that Ruderman expected her to be a
figurehead In politics, a figurehead is a person who ''de jure'' (in name or by law) appears to hold an important and often supremely powerful title or office, yet ''de facto'' (in reality) exercises little to no actual power. This usually means that they ...
, but that she took the position seriously. West said, "Gloria really would visit wholesalers herself, had relationships with all the distributors, would hire and fire staff, would supervise layouts, would recommend and decide upon the content, so really became a hands-on editor, at least in the first five or six years of her stint at ''High Society.''" Leonard is also credited with two successful ideas that each became
cottage industries The putting-out system is a means of subcontracting work. Historically, it was also known as the workshop system and the domestic system. In putting-out, work is contracted by a central agent to subcontractors who complete the project via remote ...
: the publishing of nude celebrity photos and
phone sex Phone sex is a conversation between two or more people by means of the telephone which is sexually explicit and is intended to provoke sexual arousal in one or more participants. All parties participate voluntarily; it is typically accompanied ...
lines. Starting out as a feature that showcased risqué photos of celebrities like
Jodie Foster Alicia Christian "Jodie" Foster (born November 19, 1962) is an American actress and filmmaker. She is the recipient of numerous accolades, including two Academy Awards, three British Academy Film Awards, three Golden Globe Awards, and the hono ...
and
Goldie Hawn Goldie Jeanne Hawn (born November 21, 1945) is an American actress, dancer, producer, and singer. She rose to fame on the NBC sketch comedy program ''Rowan & Martin's Laugh-In'' (1968–1970), before going on to receive the Academy Award and Go ...
, usually lifted from film stills, the former became a spin-off venture of ''High Society'' called ''
Celebrity Skin ''Celebrity Skin'' is the third studio album by American alternative rock band Hole, released on September 8, 1998, in the United States on DGC Records and internationally on Geffen Records. It was the last album released by the band before t ...
'' magazine in 1986. Over its 25-year run
Margot Kidder Margaret Ruth Kidder (October 17, 1948 – May 13, 2018), known professionally as Margot Kidder, was a Canadian-American actress whose career spanned five decades. Her accolades include three Canadian Screen Awards and one Daytime Emmy A ...
,
Ann-Margret Ann-Margret Olsson (born April 28, 1941) is a Swedish–American actress, singer, and dancer. As an actress and singer, she is credited as Ann-Margret. She is known for her roles in '' Pocketful of Miracles'' (1961), ''State Fair'' (1962), '' ...
and
Barbra Streisand Barbara Joan "Barbra" Streisand (; born April 24, 1942) is an American singer, actress and director. With a career spanning over six decades, she has achieved success in multiple fields of entertainment, and is among the few performers awar ...
unsuccessfully attempted to sue the magazine after it published nude photos of them.


Phone sex line pioneer

Leonard is credited with being one of the first people to use "
976 numbers Premium-rate telephone numbers are telephone numbers that charge callers higher price rates for select services, including information and entertainment. A portion of the call fees is paid to the service provider, allowing premium calls to be an ...
" for promotional purposes and as a revenue stream: this later became known as the "
phone sex Phone sex is a conversation between two or more people by means of the telephone which is sexually explicit and is intended to provoke sexual arousal in one or more participants. All parties participate voluntarily; it is typically accompanied ...
" industry. Initially Leonard recorded her own voice informing callers of the contents of the next issue of ''High Society'' magazine before its publication. Later she recorded others, such as
Annie Sprinkle Annie M. Sprinkle (born Ellen F. Steinberg on July 23, 1954) is an American certified sexologist, performance artist, former sex worker, and advocate for sex work and health care. Citing: Sprinkle has worked as a prostitute, sex educator, femi ...
, " talking sexy". Leonard convinced magazine owner Ruderman to purchase more of these numbers and the business began to be successful using the magazine to promote the service.


Appearances

Early in her career she was interviewed by a magazine for an article titled "The Parkway All-Stars" (after the Mosholu Parkway in the
Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...
) about a group of overachievers who grew up within a 15-block radius. The article also featured interviews with actor Robert Klein, actress
Penny Marshall Carole Penny MarshallBorn Carole Penny Marshall in 1943, as per ''My Mother Was Nuts, a Memoir'', p. 10; . Copyright 2012 (October 15, 1943 – December 17, 2018) was an American actress, director and producer. She is known for her role as ...
(and her brother, TV producer
Garry Marshall Garry Kent Marshall (November 13, 1934 – July 19, 2016) was an American filmmaker and actor. He started his career in the 1960s writing for ''The Lucy Show'' and ''The Dick Van Dyke Show'' before he developed Neil Simon's 1965 play '' The Odd C ...
) and fashion designers
Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, an ...
and
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his c ...
. Leonard remarked to a colleague, "Yeah, I knew Ralph Lauren when he was Ralph Lipschitz." Leonard was also presenter at an awards ceremony for ''Video Review'' magazine that was emceed by Klein. She recalled in an interview, "When he introduced me he told the audience, 'For 15 years I walked to school with this woman and I saw more of her in three minutes of Misty Beethoven than I saw in all of those 15 years.'" Leonard appeared in a
documentary film A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in te ...
by Melissa Monet called ''Porn—It's A Living''. Leonard delivered the film's opening line: "Not too many people are going to be proud saying, 'Look at my daughter, look how good she sucks cock.'"


Television appearances

She had a role as a salesperson on ''
Simon & Simon ''Simon & Simon'' is an American crime drama television series that originally ran from November 24, 1981, to September 16, 1989. The series was broadcast on CBS, and starred Gerald McRaney and Jameson Parker as two disparate brothers who oper ...
'' in 1984, in the episode "Manna from Heaven". Leonard had also been a guest on several talk shows, including ''
Oprah Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', b ...
'', '' Geraldo'', '' Maury'', ''
Larry King Larry King (born Lawrence Harvey Zeiger; November 19, 1933 – January 23, 2021) was an American television and radio host, whose awards included 2 Peabodys, an Emmy and 10 Cable ACE Awards. Over his career, he hosted over 50,000 interviews. ...
'', ''
Morton Downey Jr. Sean Morton Downey Jr. (December 9, 1932 – March 12, 2001) was an American television talk show host and actor who pioneered the " trash TV" format in the late-1980s on his program '' The Morton Downey Jr. Show''. Early life Downey's parents ...
'', and ''
Howard Stern Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, '' The Howard Stern Show'', which gained popularity when it was nationally syndicated on terr ...
''. She has also hosted her own television shows - ''The Leonard Report: For Adults Only'' and later, ''Gloria Leonard's Hot Shopper Hour''.


Advocacy


Organizations

Leonard helped found and was a lifetime member of one of the industry's earliest adult actress support groups. Started in 1984, the group was named ''Club 90'' and initially met at Annie Sprinkle's home at "90 Lexington Avenue" in New York. Other members included
Veronica Vera Veronica Vera is an American human sexuality writer and actress. She is best known for the films '' Times Square Comes Alive'', Gerard Damiano's ''Consenting Adults'', ''Mondo New York'', and ''Rites of Passion'', as well as her work with phot ...
,
Veronica Hart Jane Esther Hamilton (born October 27, 1956) is an American former pornographic actress and current adult film director who performed under the stage name Veronica Hart during the 1980s. She is sometimes credited as Jane Hamilton, V. Hart, Ver ...
, Annie Sprinkle, and
Candida Royalle Candida Royalle (born Candice Marion Vadala; October 15, 1950 – September 7, 2015) was an American producer and director of couples-oriented pornography, pornographic actress, sex educator, and sex-positive feminist. She was a member of the ...
. She also served as administrative director of the Adult Film and Video Association of America, the adult film industry trade association, from 1989 to 1992, until that organization merged with the
Free Speech Coalition The Free Speech Coalition (FSC) is a non-profit trade association of the pornography and adult entertainment industry in the United States. Founded in 1991, it opposes the passage and enforcement of obscenity laws and many censorship laws (with t ...
. In 1998, she was elected president of the FSC. She was also president of the AFVAA in 1986."10th Annual Erotic Awards", ''
Adam Film World ''Adam Film World'' (''AFW'') and ''Adam Film World Guide'' (''AFWG'') were American magazines about pornographic film, starting in 1966 as ''The Adam Film Quarterly.'' History Knight Publishing Corp. had launched ''Adam'' magazine in 1956 as ...
'', January 1987, p. 7


Feminism

Leonard was a
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
and
free speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The right to freedom of expression has been recog ...
advocate, and debated on the issues of pornography and
censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...
and their impact on the women's movement at several colleges and universities. For several years in the 1980s she debated representatives from the feminist organization
Women Against Pornography Women Against Pornography (WAP) was a radical feminist activist group based out of New York City that was influential in the anti-pornography movement of the late 1970s and the 1980s. WAP was the most well known feminist anti-pornography group out ...
at numerous college campuses.


Awards and recognition

She won the Best Actress award for ''Taboo, American Style'' from the AFAA. Leonard is a member of the
X-Rated Critics Organization The X-Rated Critics Organization (XRCO) is a group of writers and editors from the American adult entertainment industry who each year present awards in recognition of achievement within the industry. After the controversy and criticism of the ...
(XRCO) Hall of Fame and
Adult Video News ''Adult Video News'' (also called ''AVN'' or ''AVN Magazine'') is an American trade magazine that covers the adult video industry. '' The New York Times'' notes that ''AVN'' is to pornographic films what ''Billboard'' is to records. ''AVN'' spon ...
(AVN) Hall of Fame.


Personal life

Leonard was Jewish and raised in the
Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...
neighborhood of New York City. She was a single mother, more mature than most porn ingenues, and had had other occupations, such as a Wall Street broker and publicist. She was formerly married to adult-film producer/director
Bobby Hollander Bobby Hollander (April 20, 1929 – March 7, 2002) was an American adult film director, performer, and magazine publisher. He directed 59 pornographic movies between 1979 and 1995. He was one of the pioneers of the shot-on-video porn movie. Holl ...
. Her first two marriages ended in divorce. She was separated from Hollander, her third husband, when he died in 2002.


Relationship with Norman Mailer

In a chance meeting in an
Upper East Side The Upper East Side, sometimes abbreviated UES, is a neighborhood in the borough of Manhattan in New York City, bounded by 96th Street to the north, the East River to the east, 59th Street to the south, and Central Park/Fifth Avenue to the we ...
New York restaurant in 1982, Leonard first met
author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
/
playwright A playwright or dramatist is a person who writes plays. Etymology The word "play" is from Middle English pleye, from Old English plæġ, pleġa, plæġa ("play, exercise; sport, game; drama, applause"). The word "wright" is an archaic English ...
Norman Mailer Nachem Malech Mailer (January 31, 1923 – November 10, 2007), known by his pen name Norman Kingsley Mailer, was an American novelist, journalist, essayist, playwright, activist, filmmaker and actor. In a career spanning over six decades, Maile ...
. Mailer, a noted womanizer, struck up a conversation with Leonard after recognizing her. The meeting was rumored to have led to an affair between the two, but it did not last long. Later on, Leonard was approached by a group of movie distributors from the Midwest to finance what was described as "the world's first million-dollar pornographic movie." She invited Mailer to lunch and made her pitch. In an interview Leonard said that the author "sat straight up in his chair and said, 'I always knew I'd one day make a porny.'" Leonard then asked what his fee would be and Mailer responded with "Two-hundred fifty thousand". The project later ended due to scheduling conflicts between the two.


Death

Leonard had made her home in Waimea, Hawaii, in what proved to be her last years. Either on January 31, 2014, or in the early hours of February 1, she suffered a massive stroke there. Not found for approximately 24 hours afterward, she was transported to a nearby hospital. As a result of the stroke, Leonard was left with extensive brain damage, and she died on February 3, 2014, at the age of 73, after having her life-support systems disconnected.


References


External links

* * *
Profile
findagrave.com; accessed February 7, 2015.
Papers of Gloria Leonard, 1940-2015: A Finding Aid.Schlesinger Library
Radcliffe Institute, Harvard University. {{DEFAULTSORT:Leonard, Gloria 1940 births 2014 deaths Actresses from New York City American television actresses American feminists American pornographic film actresses American publishers (people) American women in business Pornographic film actors from New York (state) Sex-positive feminists Free speech activists People from the Bronx Jewish American actresses Jewish feminists 21st-century American Jews 21st-century American women