Global Gaming Expo
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Global Gaming Expo (G2E) is a
gambling Gambling (also known as betting or gaming) is the wagering of something of value ("the stakes") on a random event with the intent of winning something else of value, where instances of strategy are discounted. Gambling thus requires three el ...
industry
trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...
presented by the
American Gaming Association The American Gaming Association (AGA) is a United States gambling industry association. It was founded in 1994 with the goal of promoting, educating and lobbying on behalf of the gambling industry through education and advocacy. The AGA's offices ...
(AGA) and organized by
Reed Exhibitions RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...
. The flagship G2E convention debuted in 2001 and is held each fall in
Las Vegas, Nevada Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vega ...
.


G2E Las Vegas

The first Global Gaming Expo took place October 13, 2001 at the
Las Vegas Convention Center The Las Vegas Convention Center (commonly referred to as LVCC) is a convention center in Winchester, Nevada. It is owned and operated by the Las Vegas Convention and Visitors Authority. As one of the largest convention centers in the world, it h ...
(LVCC), featuring 375 corporate exhibitors, nearly 10,000 attendees, and
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keynote speakers such as
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-winning actress
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and then-
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of
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Alex Yemenidjian. In previous years, LVCC had been the site of GEM Communications' World Gaming Congress & Expo (WGCE), which had maintained a partnership with and was essentially unrivaled as the industry's preeminent conference. After failing to negotiate a contract renewal with GEM in 2000, however, the AGA elected to launch G2E as a rival exhibition that would be "by the industry and for the industry." Its first year was also WGCE's last; sixth months after the inaugural Global Gaming Expo, AGA bought out WGCE, establishing G2E as North America's largest exhibition for the gaming-entertainment industry. In 2010, the AGA announced that the tenth annual expo that November would be the last to take place at before a move to the privately-owned
Sands Expo The Venetian Convention and Expo Center (formerly the Sands Expo) is a convention center located in Paradise, Nevada, near the Las Vegas Strip. The Venetian Expo is owned by Vici Properties and operated by Apollo Global Management, and is freque ...
, where G2E has remained. The change of venue was accompanied by a return to the exhibition's original time of year, with the AGA citing the need for "more breathing room between major international gaming events" among its reasons for moving back to early October. G2E features educational sessions that typically run from Monday through Thursday of the conference week, as well as an expo hall open from Tuesday through Thursday where hundreds of exhibitor companies showcase products and services. , annual total show attendance has consistently topped 25,000, and in 2017 G2E was recognized as one of the 25 fastest-growing trade shows by attendance.


G2E Asia

Specifically targeting the growing Asian gaming industry, the annual Global Gaming Expo Asia (G2E Asia) is, like its larger American counterpart, presented by the American Gaming Association and organized by Reed Exhibitions. In 2006, the same year Macau's gambling industry surpassed that of Las Vegas in gross gaming revenues, Global Gaming Expo acquired the Asian Gaming Expo from the Australasian Gaming Machine Manufacturers Association, and announced that it would
rebrand Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...
the annual event as G2E Asia. The convention debuted at the
Macau Tower The Macau Tower Convention and Entertainment Center (; pt, Centro de Convenções e Entretenimento da Torre de Macau), also known as Macau Tower (; pt, Torre de Macau) , is a tower located in Sé, Macau. The tower measures 338 m (1,109 ft ...
June 1314, 2007, shortly before the opening of G2E Asia's long-term home, The Venetian Macao, which has housed the expo in every year since. In 2019, G2E Asia expanded its scope with the announcement of the inaugural G2E Asia @ the Philippines exhibition, to take place December 34 of that year in cooperation with the
Philippine Amusement and Gaming Corporation Philippine Amusement and Gaming Corporation (PAGCOR, ) is a government-owned and controlled corporation established through the ''Presidential Decree 1869''. PAGCOR is the Philippines' largest contributor of revenue to the government after the ...
."G2E Asia Launches New Expo in the Philippines"
August 27,2019 Organizers selected the
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Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
, part of the
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integrated resort, as the venue for the new event.


References


"Technology changes rise to the forefront at this year's G2E" (reviewjournal.com) "G2E 2014 wrapped up another exciting edition yesterday in Las Vegas" (Yogonet.com)

"Global Gaming Expo to tackle industry’s most pressing issues in 2015 seminar line-up" (Yogonet.com)

Look to the future: Games on display at G2E show transition to skill-based products (vegasinc.com)“I expect we’ll see a proliferation of skill-based games at G2E Las Vegas" (Yogonet.com)

G2E announces new team members (ggrasia.com)"G2E Asia 2015 had record number of visitors" (ggrasia.com)


External links


Official siteGlobal Gaming Expo Asia official site American Gaming AssociationReed Exhibitions Official siteGlobal Gaming Women
{{Reed Elsevier Las Vegas Valley conventions and trade shows Recurring events established in 2001 Trade shows in the United States Gambling in the United States