Glen L. Urban has been a member of the

MIT Sloan School of Management The MIT Sloan School of Management (MIT Sloan or Sloan) is the business school of the Massachusetts Institute of Technology, a private university in Cambridge, Massachusetts. MIT Sloan offers bachelor's, master's, and doctoral degree programs, ...

faculty since 1966 and dean at the school from 1993 to 1998. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author. He is the Chairman of Sloan's

MIT Center for Digital Business The 'MIT Center for Digital Business' is an industry-funded research center headquartered at the MIT Sloan School of Management. MIT Initiative on the Digital Economy In 2013, the Center for Digital Business organized and launched the Institute-wid ...

Education

Trained initially in engineering and business—earning a B.S. in mechanical engineering in 1963 and an M.B.A. in 1964, both from the University of Wisconsin—Urban went on to earn a Ph.D. in marketing from the Kellogg School of Management at

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

in 196

Publications

Urban is author of ''Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power'' (2004), which launched the field of trust-based marketing. He has also published more than 30 articles on premarket forecasting of new products, test marketing, product line planning, leading-edge users in new product development, and consumer budgeting. His papers have won several prestigious awards, including two O'Dells—in 1983 and 1986—for the best papers published in marketing research in

MIT Sloan Management Review The ''MIT Sloan Management Review'' is a research-based magazine and digital platform for business executives published at the Massachusetts Institute of Technology. The print edition is published quarterly; the digital edition is updated daily. ...

Businesses

Urban founded Experion Systems in 1999 and its PlanPrescriber.com comparison tool, as for-profit business applications based on the principle of Trust-based marketing. Experion was purchased by eHealth in May 2010.

Recognition

In 1996 he received the American Marketing Association Paul D. Converse Award for outstanding contributions to the development of the science of marketing, and the Journal of Marketing award for best paper in that year. In 1999 he was winner of the American Marketing Association and The

Wharton School The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a private Ivy League research university in P ...

of the

University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...

Charles Coolidge Parlin Award for recognition of a body of work in marketing research. In 2000 he presented the Wroe Alderson Lecture at the Wharton School. He was elected to the 2010 class of

Fellow A fellow is a concept whose exact meaning depends on context. In learned or professional societies, it refers to a privileged member who is specially elected in recognition of their work and achievements. Within the context of higher education ...

s of the

Institute for Operations Research and the Management Sciences The Institute for Operations Research and the Management Sciences (INFORMS) is an international society for practitioners in the fields of operations research (O.R.), management science, and analytics. It was established in 1995 with the merger o ...

References

Official SiteBiography of Glen L. Urban
from the Institute for Operations Research and the Management Sciences {{DEFAULTSORT:Urban, Glen University of Wisconsin–Madison College of Engineering alumni Kellogg School of Management alumni Living people MIT Sloan School of Management faculty 1940 births Fellows of the Institute for Operations Research and the Management Sciences Wisconsin School of Business alumni