is a brand of

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. Seeds of ...

drinks sold by

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups ...

. The brand is named after Coca-Cola's home

state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of State * ''The State'' (newspaper), a daily newspaper in Columbia, South Carolina, United States * ''Our S ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

. Launched in 1975, it has since expanded to markets in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...

Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and a ...

, and the

United States of America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territo ...

History

Georgia was first launched in 1975 by Coca-Cola (Japan) Company, a

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the n ...

ese subsidiary of the company. Georgia enjoys the most success in Japan, where it is the highest-grossing coffee beverage - one of many brands of

Japanese canned coffee is a pre-brewed version of the beverage, sold ready to drink. It is particularly popular in Japan, South Korea, and elsewhere across Asia, and produced in a number of styles and by a large number of companies. Canned coffee is available in su ...

. It is also the highest-grossing beverage by Coca-Cola (Japan) Company. As of 2007, in Japan, Georgia's sales are double the sales of

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pembe ...

International expansion

Georgia coffee was introduced in the United States in 2009, where it is almost exclusively sold in Asian grocery stores. In India, Georgia Gold is part of the non-carbonated beverage portfolio of Coca-Cola India. Under this brand, beverages are dispensed from machines, but not in the canned format. The coffee is freshly brewed from roast beans with variants like cappuccino, caffe latte, mochaccino, espresso etc. Other beverages, such as tea or hot chocolate, may also be offered from the same machine. The brand in India also features machines that dispense Iced Tea (Lemon & Peach) and Cold Coffee.

Advertising

Characters from

David Lynch David Keith Lynch (born January 20, 1946) is an American filmmaker, visual artist and actor. A recipient of an Academy Honorary Award in 2019, Lynch has received three Academy Award nominations for Best Director, and the César Award for Be ...

's "

Twin Peaks ''Twin Peaks'' is an American mystery serial drama television series created by Mark Frost and David Lynch. It premiered on ABC on April 8, 1990, and originally ran for two seasons until its cancellation in 1991. The show returned in 2017 ...

" advertised Georgia coffee in a 4-part commercial series in 1991. In PlayStation Home, the

PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed by Sony Interactive Entertainment, Sony Computer Entertainment. The successor to the PlayStation 2, it is part of the PlayStation brand of consoles. It was first released on Novemb ...

's online community-based service, Coca-Cola has placed a vending machine in Home that takes users to a space called the "Georgia Break Station". The vending machine also distributes original avatar items and presents, along with "C-pons", digital coupons that can be used to get real drinks from real vending machines. This is to promote Georgia series of canned coffee. The space is a lounge for users to sit and chat with two in-lounge avatars that talk about the Georgia coffee. It was available from September 7, 2009, to December 15, 2009. In 2012, the "Digital × Real Campaign" was a collaboration with

Crypton Future Media , or simply Crypton, is a Japanese media company based in Sapporo, Japan. It develops, imports, and sells products for music, such as sound generator software, sampling CDs and DVDs, and sound effect and background music libraries. The company a ...

featuring the fictional character

Hatsune Miku , also called Miku Hatsune, and officially code-named CV01, is a Vocaloid software voicebank developed by Crypton Future Media and its official anthropomorphic mascot character, a 16-year-old girl with long, turquoise twintails. Miku's pers ...

References

External links

Georgia Coffee
current site on Coca-Cola (Japan) live 2021 September

web archive of Coca-Cola (Japan) 2008 September

on Coca-Cola (India) website
Georgia Coffee

Georgia Coffee
on Coca-Cola (U.S.) website {{Japanese food and drink Coca-Cola brands Japanese drinks Coffee brands Products introduced in 1975 Coffee softdrinks