Geoffrey Moore (born 1946) is an American
organizational theorist
Organizational theory refers to the set of interrelated concepts that involve the sociological study of the structures and operations of formal social organizations. Organizational theory also attempts to explain how interrelated units of organiz ...
, management consultant and author, known for his work ''
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers''.
[Geoffrey Moore: Why Crossing The Chasm Is Still Relevant]
Dan Schawbel, Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
, 17 December 2013. Accessed 30 August 2017
Biography
Moore received a bachelor's degree in American literature from
Stanford University
Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
(1967) and a doctorate in English literature from the
University of Washington
The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington.
Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...
(1974).
Bloomberg Businessweek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
Moore began his professional life as an English professor at Olivet College in Michigan, before moving his family to California, where he took a job as a corporate trainer[Geoffrey A. Moore]
Chasm Group. Accessed 30 August 2017 He heads his own consulting firm, Geoffrey Moore Consulting,[http://www.geoffreyamoore.com/bio-geoffrey-moore/. Geoffrey Moore] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.
Books
* ''Crossing the Chasm
''Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers'' or simply ''Crossing the Chasm'' (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innova ...
: Marketing and Selling High-tech Products to Mainstream Customers'' (1991, revised 1999 and 2014).
* ''Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge'' (1995). .
** ''Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets'' (2004). Revised edition.
* ''The Gorilla Game: An Investor's Guide to Picking Winners in High Technology'' (with Paul Johnson and Tom Kippola, 1998). .
** ''The Gorilla Game : Picking Winners in High Technology'' (1999). Revised edition. .
* ''Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet'' (2000). .
** ''Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy'' (2002). Revised edition. .
* ''Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution'' (2005). .
* ''Escape Velocity: Free Your Company's Future from the Pull of the Past'' (2011). .
* ''Zone to Win
Zone or The Zone may refer to:
Places Climate and altitude zones
* Death zone (originally the lethal zone), altitudes above a certain point where the amount of oxygen is insufficient to sustain human life for an extended time span
* Frigid zone, ...
: Organizing to Compete in an Age of Disruption'' (2015). .
* ''The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality'' (2021). .
References
External links
*
{{DEFAULTSORT:Moore, Geoffrey
1946 births
Living people
American business theorists
American business writers
Business speakers