Generation Adidas is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between Major League Soccer and

U.S. Soccer The United States Soccer Federation (USSF), commonly referred to as U.S. Soccer, is a 501(c)(3) nonprofit organization and the official governing body of the sport of soccer in the United States. Headquartered in Chicago, the federation is ...

aimed at raising the level of young professional soccer talent in the United States. The program, sponsored by Adidas, offers professional-ready players in the U.S. developmental system not yet eligible for the MLS SuperDraft early entry, allowing MLS to compete with foreign professional clubs without comparable restrictions on player signing. From its establishment in 1997 to 2005, the program was sponsored by Nike and was called ''Project-40''. Originally intended to improve the U.S. national team player pool, American national team eligibility is no longer required for program entry. Carlos Parra was the first Project-40 player when he signed with the league and was allocated to the New York/New Jersey MetroStars in 1997. Since then, the program has included players such as Tim Howard, DaMarcus Beasley,

Maurice Edu Maurice Edu (born April 18, 1986) is an American former professional soccer player. A highly touted prospect, Edu was the first overall pick in the 2007 MLS SuperDraft and won the MLS Rookie of the Year Award with Toronto. His performances for To ...

, Carlos Bocanegra,

Clint Dempsey Clinton Drew Dempsey (; born March 9, 1983) is an American former professional soccer player who played as a forward and midfielder. During his career, he played in the Premier League for Fulham and Tottenham Hotspur and in Major League Soccer ...

, Jozy Altidore, Ben Olsen, Sacha Kljestan, Freddy Adu, Brad Guzan, Michael Bradley, Nick Rimando, Kyle Beckerman and NFL kicker Josh Lambo. Generation Adidas players do not count against the MLS senior roster and usually earn a much higher salary than the league minimum. Entering into the program automatically classifies a player as

professional A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and sk ...

, and thus disqualifies them from playing college soccer. As a result, Generation Adidas players are also guaranteed scholarships to continue their college education should their professional career not pan out. From 1998 to 2000, MLS entered a team of Project-40 players, supplemented by other MLS players who did not get much playing time, into the A-League in the USL. In 2017, MLS introduced Canadian Generation Adidas players, part of a new initiative with the

Canadian Soccer Association The Canadian Soccer Association (Canada Soccer) is the governing body of soccer in Canada. It is a national organization that oversees the Canadian men's and women's national teams for international play, as well as the respective junior sides ...

. Canadian Generation Adidas players count as domestic players on US based MLS teams.

Players

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Project-40 in the A-League

References

External links