Generac Power Systems
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Generac Holdings Inc., commonly referred to as Generac (derived from a combination of ''generating'' and AC), is a Fortune 1000 American manufacturer of backup power generation products for residential, light commercial and industrial markets. Generac's power systems range in output from 800 watts to 9 megawatts,2010 Generac Holdings Annual report and are available through independent dealers, retailers and wholesalers. Generac is headquartered in
Waukesha, Wisconsin Waukesha ( ) is the county seat of Waukesha County, Wisconsin, United States. It is part of the Milwaukee metropolitan area. Its population was 71,158 at the 2020 census. The city is adjacent to the Village of Waukesha. History The area that ...
,HQ may now be based in
Genesee, Wisconsin Genesee is a town in Waukesha County, Wisconsin, United States. The population was 7,284 at the 2000 census. The unincorporated communities of Bethesda, Genesee Depot, and Saylesville are in the town. Geography According to the United States C ...
according to more recent publication:
and has manufacturing facilities in
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
, Oshkosh,
Jefferson Jefferson may refer to: Names * Jefferson (surname) * Jefferson (given name) People * Thomas Jefferson (1743–1826), third president of the United States * Jefferson (footballer, born 1970), full name Jefferson Tomaz de Souza, Brazilian foo ...
,
Eagle Eagle is the common name for many large birds of prey of the family Accipitridae. Eagles belong to several groups of genera, some of which are closely related. Most of the 68 species of eagle are from Eurasia and Africa. Outside this area, just ...
, and
Whitewater Whitewater forms in a rapid context, in particular, when a river's gradient changes enough to generate so much turbulence that air is trapped within the water. This forms an unstable current that froths, making the water appear opaque and ...
; all in Wisconsin.


History

Founded by Robert Kern in 1959, the company soon began producing portable generators for
Sears, Roebuck and Co. Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as ...
under the Craftsman brand. During the 1970s, Generac expanded its offerings in the portable and recreational vehicle markets, and in the 1980s the company entered the commercial and industrial markets with its backup power generation systems. By end of the 1980s, the company was manufacturing residential, commercial and industrial generators, and in 1989, Generac introduced the first gaseous-fueled automatic home standby system. In 1992, Generac began private labeling generator sets for
Caterpillar, Inc. Caterpillar Inc. (stock symbol CAT) is an American ''Fortune'' 500 corporation and the world's largest construction-equipment manufacturer. In 2018, Caterpillar was ranked number 65 on the ''Fortune'' 500 list and number 238 on the Global ''Fo ...
As the partnership grew between the two companies, they discussed a potential acquisition of Generac by Caterpillar, although a deal was never finalized. In June 1996, Caterpillar decided to terminate the private labeling agreement. Generac then sued Caterpillar under the Wisconsin Fair Dealership Law ("WFDL"), the
Sherman Antitrust Act The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce. It was passed by Congress and is named for Senator John Sherman, its principal author. Th ...
, the Wisconsin common law concerning restrictive covenants, and the Illinois Consumer Fraud and Deceptive Business Practices Act. The federal district court, in two separate orders, disposed of the action in Caterpillar's favor. Generac then challenged the lower court's rulings in the U.S. 7th Circuit Court of Appeals, which ruled that Generac's claims were properly dismissed by the lower court. Generac continued to supply some transfer switches to Caterpillar until 2002, when Caterpillar changed suppliers. In 1998, Generac sold its portable products division to the Beacon group, a
private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...
firm, who later sold it to
Briggs & Stratton Corporation Briggs & Stratton Corporation is an American manufacturer of gasoline engines with headquarters in Wauwatosa, Wisconsin. Engine production averages 10 million units per year as of April 2015. The company reports that it has 13 large facilit ...
. Upon expiration of a non-compete agreement related to the sale in 2007, Generac re-entered the portable generator market in 2008. In late 2006, Generac was purchased by CCMP Capital of New York. In 2009 CCMP took a write-off, described as a non-cash goodwill and trade name impairment charge, of $583.5 million against their purchase of Generac. Aaron Jagdfeld was appointed president and chief executive officer in September, 2008 and is the current CEO.


Generac goes public

On February 11, 2010, Generac Holdings Inc. (NYSE: GNRC), parent company of Generac Power Systems, Inc., began trading on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...
under the ticker symbol GNRC. The initial public offering provided $224 million in net proceeds, which were used to pay down debt.


Recognition

Generac is a recipient of
Milwaukee Magazine ''Milwaukee Magazine'' is a monthly city magazine serving the Milwaukee metropolitan area in Wisconsin, United States. It bills itself as "Southeastern Wisconsin's most authoritative source for Events and Dining," and reports a readership of ...
’s “Best Places to Work” award for Southeastern Wisconsin. Generac's industrial sizing application, Power Design Pro, received silver in the 2010 ''Plant Engineering'' "Product of the Year" award. The company has also earned the
Good Housekeeping Seal ''Good Housekeeping'' is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good House ...
for its Guardian Series home standby generators and several portable generators. Generac was honored with the 2014 Natural Gas Generator Company of the Year Award from Frost & Sullivan for its contribution to the North American natural gas generator set industry.


Products

Generac manufactures gasoline-fueled, diesel-fueled and bi-fuel engine-driven power generation equipment, modular paralleling systems, automatic transfer switches and small engines. The company supplies products to the industrial, commercial, and portable generator markets through many different distributors. In December 2009, Generac introduced Generac Industrial Power (a rebranding of its industrial products division) to include new engines, new enclosures, ergonomic changes and aesthetic changes. This included a partnership with
Fiat Powertrain Technologies FPT Industrial is an Italian multinational designer and manufacturer of transmissions, axles, diesel and petrol engines that was established in March 2005 as a Fiat Group division which included all the activities related to powertrains and tr ...
to supply Generac with industrial diesel engines for use in industrial generators.Generac Industrial Power, Fiat Powertrain Technologies Announce Strategic Partnership for Diesel Engines Supply , Business Wire
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References


External links

* {{authority control Companies listed on the New York Stock Exchange Companies based in Wisconsin Waukesha, Wisconsin Electronics companies of the United States 2010 initial public offerings