Early life and education
GT Dave was born in 1977 to Laraine and Michael Dave as the youngest of three sons. In 1992, a family friend gifted them aCareer
Dave was the first to put kombucha on store shelves. His first sale of kombucha (which he marketed as GT's Kombucha) was to Erewhon Natural Foods in 1995, when he sold two cases (24 bottles), nearly all of which were sold in the first day. From his bedroom, he would call buyers, distributors and store owners, using different voices to pose as different employees. He continued to home-brew kombucha in his family home. His operation quickly outgrew the kitchen and expanded to the living room. Dave would sleep from 4 p.m. to midnight, working while his family slept. His mother, Laraine, helped him market the product by setting up tasting tables and sharing her cancer story. GT's Kombucha continued to grow, and by December 1997, he was selling 30 to 50 cases per day. He opened a brewery in a 2,000-square-foot industrial space in Gardena, beginning distribution through Whole Foods Market Rebranded as GT's Living Foods, the company now produces over one million bottles per year in its 100,000-square-foot campus in Vernon. Dave has declined multiple acquisition offers and remains sole owner of GT's Living Foods, which is worth over $900 million and represents 40% of the U.S. kombucha market. In 2019, Dave donated one million dollars to Kombucha Brewers International in an effort to solidify a “standard of identity to protect the integrity of the product.”Legal issues
In 2017, Dave's company and Whole Foods Market reached a $8.25 million settlement and were ordered to change its kombucha labeling to remove false health claims. The suit also alleged that the kombucha's packaging was dangerous when the gas-producing contents developed pressure. In 2023, a Los Angeles County Superior Court decision found that Dave's Vernon, California factory subjected its workers to “deplorable and abusive and disturbing working conditions”, requiring workers to take 12- to 14-hour shifts, denying them breaks and overtime pay. Judge William Highberger characterized Dave, who testified in his own defense, as having "demonstrated a total absence of credibility." The judge previously told Dave's lawyers, "I, frankly, found that Mr. Dave lied through his teeth and is not in any way, shape, or form credible." The company was ordered to pay over $450,000 in unpaid wages and other restitution as the years-long case enters its next phase, covering labor violations and alleged inhumane working conditions for 3,600 workers.Personal life
Dave, who is gay, married Allan Fanucchi in Hawaii in 2019. In 2023, Dave purchased a $14-million hilltop estate Beverly Hills to complement other 2 nearby homes. He has said that he drinks eight to twelve bottles (1 to 1.5 gallons or 3.8-5.7 liters) of his kombucha per day and taste-tests each batch. In 1996, Dave’s older brother Justin passed away due to bone cancer. After Justin's death, Dave's parents divorced. He remains close with his mother Laraine, whose cancer recovery is featured in the marketing of GT's Living Foods. His eldest brother, Adam, graduated from Louisiana State University's medical school in 2008.Sources
Fake Doctors, Real Friends. Episode 402External links
* {{URL, gtslivingfoods.com, GT's Living Foods 1978 births Beverly Hills High School alumni Santa Monica College alumni American LGBT businesspeople American gay men 21st-century American businesspeople 20th-century American businesspeople American drink industry businesspeople Living people Gay businessmen