G-Star Raw, Oxford Street, London, March 2016 01

G-Star RAW (commonly called G-Star) is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989. The brand specializes in making raw

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more warp threads. This twill weaving produces a diagonal ribbing that distinguishes it from cotton duck. While a denim predecessor known as dungaree has been pr ...

—an unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world. Models for the brand include

Liv Tyler Liv Rundgren Tyler (born Liv Rundgren; July 1, 1977) is an American actress, producer, singer and former model. She began a modeling career at age 14. She later decided to focus on acting and made her film debut in ''Silent Fall'' (1994); she ...

Max Verstappen Max Emilian Verstappen (; born 30 September 1997) is a Belgian-Dutch Auto racing, racing driver and the 2021 Formula One World Championship, 2021 and 2022 Formula One World Championship, 2022 Formula One World Champion. He Formula One drivers ...

Mathias Ranegie Mathias, a given name and a surname which is a variant of Matthew (name), may refer to: Places * Mathias, West Virginia * Mathias Township, Michigan People with the given name or surname ''Mathias'' In music * Mathias Eick, Norwegian Jazz Musicia ...

Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece ensembl ...

, World Chess Champion

Magnus Carlsen Sven Magnus Øen Carlsen (born 30 November 1990) is a Norwegian chess grandmaster who is the reigning five-time World Chess Champion. He is also a three-time World Rapid Chess Champion and five-time World Blitz Chess Champion. Carlsen has h ...

Clémence Poésy Clémence Guichard (born 30 October 1982), known professionally as Clémence Poésy (), is a French actress and fashion model. After starting on the stage as a child, Poésy studied drama and has been active in both film and television since 19 ...

and musician

Sergio Pizzorno Sergio Lorenzo "Serge" Pizzorno (born 15 December 1980) is a British guitarist, singer and songwriter, best known for his work with the rock band Kasabian. He is Kasabian's primary songwriter since the departure of co-composer Christopher Karl ...

. It was showcased at the

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...

from 2008 to 2011.

History

G-Star was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. G-Star was originally named Gap Star but decided to change their name when going international to avoid confusion with the already established Gap. In 1996, G-Star introduced raw denim jeans, which were untreated and directly from the factory.

Stores

G-Star's flagship stores are located in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

Edinburgh Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Cardiff Cardiff (; cy, Caerdydd ) is the capital and largest city of Wales. It forms a principal area, officially known as the City and County of Cardiff ( cy, Dinas a Sir Caerdydd, links=no), and the city is the eleventh-largest in the United Kingd ...

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

Santiago de Chile Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whose ...

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

and the Netherlands as its home base in the most luxurious shopping street of Amsterdam, the

P.C. Hooftstraat The P.C. Hooftstraat is a shopping street in Amsterdam, Netherlands. In 1876 it was named after Pieter Corneliszoon Hooft (1581–1647), a Dutch historian, poet and playwright. The street is located in the '' stadsdeel'' Amsterdam Oud-Zuid an ...

. In total, G-Star has more than 6,500 selling points worldwide. G-Star's business in Australia went into

voluntary administration As a legal concept, administration is a procedure under the insolvency laws of a number of common law jurisdictions, similar to bankruptcy in the United States. It functions as a rescue mechanism for insolvent entities and allows them to carry o ...

in May 2020 following business challenges due to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

. In August 2020, all 57 Australian stores were permanently closed after administrators failed to find a buyer for the business.

Collaborations

In February 2014, artist and music producer

Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...

announced a collaboration between G-Star RAW and his textile company Bionic Yarn called "RAW for the Oceans," a collection of denim made from recycled plastic that is found in the ocean. The project was presented at the

American Museum of Natural History The American Museum of Natural History (abbreviated as AMNH) is a natural history museum on the Upper West Side of Manhattan in New York City. In Theodore Roosevelt Park, across the street from Central Park, the museum complex comprises 26 inter ...

in New York City. In 2018, artist

Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998), also known mononymously as Jaden, is an American rapper, singer, and actor. He has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young Artist ...

also announced a collaboration with G-Star In 2019, Formula 1 Driver

entered into a partnership agreement with G-Star RAW.

References

External links

* * {{Commons category-inline, G-Star Raw Companies based in Amsterdam Clothing companies established in 1989 Retail companies established in 1989 Clothing brands of the Netherlands Clothing brands Eyewear brands of the Netherlands Companies that filed for Chapter 11 bankruptcy in 2020