Furlenco is an Indian online furniture rental platform that was incorporated in 2012.

History

Furlenco was founded by Ajith Karimpana, an engineering graduate from

NIT Jalandhar Dr. B. R. Ambedkar National Institute of Technology Jalandhar (NIT Jalandhar or NITJ), formerly Regional Engineering College Jalandhar, is a public engineering university located in Jalandhar, Punjab, India. It has been declared as an Instit ...

and alumnus of

Temple University Temple University (Temple or TU) is a public state-related research university in Philadelphia, Pennsylvania. It was founded in 1884 by the Baptist minister Russell Conwell and his congregation Grace Baptist Church of Philadelphia then calle ...

. It was incorporated in 2012. Before starting his own venture, Karimpana was serving as Vice President of Goldman Sachs in the US. He also has worked for

Infosys Technologies Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology and outsourcing services. The company was founded in Pune and is headquartered in Bangalore. Infosys is the s ...

and

Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...

. The company is owned and operated by

Bangalore Bangalore (), List of renamed places in India, officially Bengaluru (), is the Capital city, capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan area, metropolitan population of a ...

-based Kieraya Furnishing Solutions. Initially, the company started as Rent Ur Duniya but was later renamed to Furlenco. In December 2016, Furlenco partnered with

Airbnb Airbnb, Inc. ( ), based in San Francisco, California, operates an online marketplace focused on short-term homestays and experiences. The company acts as a broker and charges a commission from each booking. The company was founded in 2008 b ...

to offer personalized home interiors. It also partnered with

Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), packa ...

, Pocket Aces,

CORT Cort is the surname of several people: * Cornelis Cort (1536–1578), Dutch engraver * Henry Cort (1740–1800), English ironmaster * Frans de Cort (1834–1878), Flemish writer * Hendrik Frans de Cort (1742-1810), Flemish landscape painter * John ...

The Viral Fever The Viral Fever, abbreviated to TVF, is an Indian video on demand and over-the-top streaming service and YouTube channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media Network Private Limited. Ac ...

, NoBroker,

Dharma Productions Dharma Productions Pvt. Ltd., commonly known and doing business as Dharma Productions, is an Indian film production and distribution company established by Yash Johar in 1979. It was taken over in 2004, after his death, by his son, Karan Joh ...

for '

Badrinath Ki Dulhania ''Badrinath Ki Dulhania'' () is a 2017 Indian romantic comedy film written and directed by Shashank Khaitan and produced by Dharma Productions. A spiritual successor to ''Humpty Sharma Ki Dulhania'' (2014), the film stars Varun Dhawan and Alia ...

', and

Red Chillies Entertainment Red Chillies Entertainment is an Indian visual effects, production and distribution company established by actor Shah Rukh Khan and his wife Gauri Khan in 2002. It was transformed from the defunct Dreamz Unlimited. Based in Mumbai, the studio' ...

for '

Dear Zindagi ''Dear Zindagi'' () is a 2016 Indian Hindi-language coming-of-age drama film written and directed by Gauri Shinde. It was produced by Gauri Khan, Karan Johar, and Shinde under the banners of Red Chillies Entertainment, Dharma Productions, and ...

Funding

The company raised $30 million in October 2016. Furlenco had secured $6 million in its Series A funding round led by LightBox VC in March 2015. Earlier, the company had received funds amounting to $100k via angel funding. In April 2020, the company closed $10 million (approx ₹76.4 crore) debt and equity financing round led by existing investors.

Business model

Furlenco offers furniture for entire homes on a monthly rental subscription model. Furlenco's rents for living rooms, bedrooms, and dining rooms.

References

External links

*
Ajith Mohan Karimpana, CEO's Interview
at

The Economic Times (India) ''The Economic Times'' is an Indian English-language business-focused daily newspaper. It is owned by The Times Group. ''The Economic Times'' began publication in 1961. As of 2012, it is the world's second-most widely read English-language bu ...

Online retailers of India Retail companies established in 2012 Internet properties established in 2012 Furniture retailers of India Furniture companies of India {{India-company-stub