Fruit by the Foot is a

fruit snack A fruit snack is a type of Gummy candy, gummy snack made with fruit flavoring. They were first made by confectioner Louis Shalhoub in the 1970s as a lightweight high energy snack food for backpackers. Although they are marketed as a healthier alt ...

made by

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

and distributed under the

Betty Crocker Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, ...

brand. It was introduced in 1992 in North America. It is still in production.

Ingredients

Fruit by the Foot's primary ingredients are

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

maltodextrin Maltodextrin is a polysaccharide that is used as a food ingredient. It is produced from vegetable starch by partial hydrolysis and is usually found as a white hygroscopic spray-dried powder. Maltodextrin is easily digestible, being absorbed as r ...

corn syrup Corn syrup is a food syrup which is made from the starch of corn (called maize in many countries) and contains varying amounts of sugars: glucose, maltose and higher oligosaccharides, depending on the grade. Corn syrup is used in foods to softe ...

pear Pears are fruits produced and consumed around the world, growing on a tree and harvested in the Northern Hemisphere in late summer into October. The pear tree and shrub are a species of genus ''Pyrus'' , in the family Rosaceae, bearing the p ...

puree

concentrate A concentrate is a form of Chemical substance, substance that has had the majority of its base component (in the case of a liquid: the solvent) removed. Typically, this will be the removal of water from a Solution (chemistry), solution or suspens ...

, and

palm oil Palm oil is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of the oil palms. The oil is used in food manufacturing, in beauty products, and as biofuel. Palm oil accounted for about 33% of global oils produced from ...

. Its primary flavors are derived from

artificial colors Food coloring, or color additive, is any dye, pigment, or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food coloring is used in both commercial food ...

and

flavors Flavor or flavour is either the sensory perception of taste or smell, or a flavoring in food that produces such perception. Flavor or flavour may also refer to: Science *Flavors (programming language), an early object-oriented extension to Lis ...

Promotions

The paper backing is occasionally printed with games, jokes, or trivia facts. In the early 1990s, Fruit by the Foot came with

sticker A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side. It can be used for decoration or for functional purposes, depending on the situation. ...

s as a marketing

prize A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements.

. Children would often place these stickers on their lunch boxes to prove they had eaten Fruit by the Foot. In early 1999,

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

and General Mills worked together on a promotional television advertising campaign costing $5 million. The advertisement by Saatchi began on January 25 with Fruit by the Foot snacks including tips on various

Nintendo 64 The (N64) is a home video game console developed by Nintendo. The successor to the Super Nintendo Entertainment System, it was released on June 23, 1996, in Japan, on September 29, 1996, in North America, and on March 1, 1997, in Europe and Au ...

games on the wax paper. Ninety different tips were available, with three variations of thirty tips each."Promotions: Mills Gets Foot Up with Nintendo Link-up." BRANDWEEK formerly Adweek Marketing Week. (January 18, 1999 ): 277 words. LexisNexis Academic. Web. Date. Retrieved 2013/07/24. Current marketing slogans include "3 Long Feet of Fruity Fun!"

References

{{General Mills Brand name confectionery Brand name snack foods General Mills brands Products introduced in 1991

Ingredients

Promotions

See also

References