Fruit Stripe is an artificially and naturally flavored fruit

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/ plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its t ...

. The individual pieces of gum have stripes marked on them, and it is packaged in

zebra Zebras (, ) (subgenus ''Hippotigris'') are African equines with distinctive black-and-white striped coats. There are three living species: the Grévy's zebra (''Equus grevyi''), plains zebra (''E. quagga''), and the mountain zebra (''E. zebr ...

-striped wrappers, which also act as

temporary tattoos A tattoo is a form of body modification made by inserting tattoo ink, dyes, and/or pigments, either indelible or temporary, into the dermis layer of the skin to form a design. Tattoo artists create these designs using several Process of tatt ...

History

The "Five Flavor Gum" was invented by James Parker and vended first in 1969 by the

Beech-Nut Beech-Nut Nutrition Corporation is a baby food company owned by the Swiss branded consumer-goods firm Hero Group. History Beech-Nut's roots go back to 1891, to the Mohawk Valley town of Canajoharie, New York. Raymond P. Lipe, along with his ...

company.

Farley's & Sathers Candy Company Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team.The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

. Farley's & Sathers merged with Ferrara Pan during 2012, forming the

Ferrara Candy Company The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group. The company was formed from a 2012 merger of the Illinois-based Ferrara Pan Candy Company and Minnesota-based Farley's & ...

, which became a wholly owned subsidiary of

Ferrero Ferrero (Italian: , Spanish: ) is a surname of Italian (from Piedmont) and Spanish origin that means 'smith', the person who works with iron, in parallel with surnames like Ferraro, Ferrari and Smith. Notable people with the surname Ferrero inclu ...

during 2017. A new variety was introduced, Fruit Stripes Gummy Candy, in 2022.

Flavors

Two types of five-flavor packs of Fruit Stripe are currently produced:Fruit Stripe website
retrieved on 2016-08-30 # Chewing gum: wet 'n wild melon, cherry, lemon, orange, and peach smash # Bubble gum: cherry, grape, mixed fruit, lemon, and

cotton candy Cotton candy, also known as fairy floss and candy floss, is a spun sugar confection that resembles cotton. It usually contains small amounts of flavoring or food coloring. It is made by heating and liquefying sugar, and spinning it centrifu ...

During the late 1970s, there was a chocolate version named Chocolate Stripe.Who We Are
, FarleysandSathers.com

Mascots

A character known as the Fruit Stripe Gum Man was used to promote the product; he was an anthropomorphic gum pack with limbs and a face. The Stripes Family Animals, which included a

tiger The tiger (''Panthera tigris'') is the largest living cat species and a member of the genus ''Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily preys on ...

elephant Elephants are the largest existing land animals. Three living species are currently recognised: the African bush elephant, the African forest elephant, and the Asian elephant. They are the only surviving members of the family Elephantidae ...

, and mouse, were also used for advertising and featured in a coloring book and plush toys. However, the zebra later named Yipes has outlasted the other characters to become Fruit Stripe's sole mascot. The advertising slogan "Yipes! Stripes!" has often been used with this character. Wrappers contain temporary tattoos of Yipes inline skating, skateboarding, playing baseball, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, playing tennis, and eating grass. In 1988, Yipes was made into a promotional bendy figure. Yipes is shown prominently on Fruit Stripe gum packaging. Yipes is often shown as a sports player, playing basketball or soccer on the gum's packaging.Fruit Stripe
at snackmemory.com

Promotions

In 1996, Fruit Stripe gave five cents from the sale of each Jumbo Pack and Variety Multipack to the

World Wildlife Fund The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the Wo ...

, totaling about $100,000, for the preservation of

endangered animal An endangered species is a species that is very likely to become extinct in the near future, either worldwide or in a particular political jurisdiction. Endangered species may be at risk due to factors such as habitat loss, poaching and inv ...

s and their habitats.

References

External links