Friedman Unit
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The Friedman Unit, or simply Friedman, Note: the General's name is Petraeus. is a
tongue-in-cheek The idiom tongue-in-cheek refers to a humorous or sarcastic statement expressed in a serious manner. History The phrase originally expressed contempt, but by 1842 had acquired its modern meaning. Early users of the phrase include Sir Walter Scott ...
neologism A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted int ...
. One Friedman Unit is equal to six months, specifically the "next six months", a period repeatedly declared by ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' columnist
Thomas Friedman Thomas Loren Friedman (; born July 20, 1953) is an American political commentator and author. He is a three-time Pulitzer Prize winner who is a weekly columnist for ''The New York Times''. He has written extensively on foreign affairs, global tr ...
to be the most critical of the then-ongoing
Iraq War {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق (Kurdish languages, Kurdish) , partof = the Iraq conflict (2003–present), I ...
even though such pronouncements extended back over two and a half years.


History

The term is in reference to a May 16, 2006, article by
Fairness and Accuracy in Reporting Fairness & Accuracy In Reporting (FAIR) is a progressive left-leaning media critique organization based in New York City. The organization was founded in 1986 by Jeff Cohen and Martin A. Lee. FAIR monitors American news media for bias, inaccura ...
(FAIR) detailing the repeated use by columnist
Thomas Friedman Thomas Loren Friedman (; born July 20, 1953) is an American political commentator and author. He is a three-time Pulitzer Prize winner who is a weekly columnist for ''The New York Times''. He has written extensively on foreign affairs, global tr ...
of "the next six months" as the period in which, according to Friedman, "we're going to find out... whether a decent outcome is possible" in the
Iraq War {{Infobox military conflict , conflict = Iraq War {{Nobold, {{lang, ar, حرب العراق (Arabic) {{Nobold, {{lang, ku, شەڕی عێراق (Kurdish languages, Kurdish) , partof = the Iraq conflict (2003–present), I ...
. As documented by FAIR, Friedman had been making such six-month predictions for a period of two and a half years, on at least fourteen different occasions, starting with a column in the November 30, 2003, edition of ''The New York Times'', in which he stated: "The next six months in Iraq—which will determine the prospects for democracy-building there—are the most important six months in U.S. foreign policy in a long, long time." In tribute to Friedman's recurring prognostications, blogger Duncan Black (
Atrios Duncan Bowen Black (born February 18, 1972), better known by his pseudonym Atrios , is an American liberal blogger living in Philadelphia. His weblog is called ''Eschaton''. Black was also a regular guest economics expert on Air America Radio' ...
) coined the eponymous unit. Similar predictions by others began to be judged by the new metric in the
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. For example,
Zalmay Khalizad Zalmay Mamozy Khalilzad ( ps, ځلمی خلیل زاد, prs, زلمی خلیل‌زاد; born March 22, 1951) is an Afghan-American diplomat and foreign policy expert. Khalilzad was appointed by President Donald J. Trump to serve as U.S. Specia ...
, U.S. Ambassador to Iraq, had said in June 2005 that "the next nine months are critical", now interpreted as predicting that in 1.5 Friedman units the U.S. might have a better grasp on the situation. In September, 2007, Friedman agreed not to call for any more FUs: "
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
brings on Thomas Friedman, author of ''The World is Flat''.... Colbert offers up the same six months (also known as a Friedman Unit or FU) that Friedman has spent the last four years claiming would be all we need to see "success in Iraq", but Friedman admits we're all out of FUs." However, in July, 2008, he again called for a delay in
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
's plan to withdraw troops from Iraq, in effect adopting
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American politician and United States Navy officer who served as a United States senator from Arizona from 1987 until his death in 2018. He previously served two terms ...
's position. Even after Barack Obama had designated the summer of 2010 as his goal for starting to bring American troops home from Iraq, with the end of 2010 as his deadline, in October 2008 Friedman was reported as calling for another Friedman unit, giving his opinion that, if elected, President Obama should let troops remain until 2011. ''
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'' noted that Friedman had also been calling for more Friedman units in other contexts. This refers to his appearance on ''
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'' on June 12, 2006. The term has been used in puns, for example, "Commander of the Friedman Unit," an article about the political hopes of Friedman for a third-party candidate in the U.S. presidential race of 2012.


Impact

It is used in discussions of whether it's too soon to tell if the U.S. is making progress. It worked its way into commentary on the war and whether an interval was indeed critical. Journalist
Spencer Ackerman Spencer Ackerman is an American journalist and writer. Focusing primarily on national security, he began his career at ''The New Republic'' in 2002 before writing for ''Wired'', ''The Guardian'' and ''The Daily Beast''. He won a 2012 National ...
referred to the unit to measure the progress of American goals in other Middle Eastern countries, such as Afghanistan in 2009: "Ah, the Friedman unit, that beloved Internet tradition denoting the six-month increment many pundits believe will prove decisive in any war, only to be subject to an endless addition of ... Friedman units."
Ezra Klein Ezra Klein (born May 10, 1984) is an American journalist, political analyst, ''New York Times'' columnist, and the host of ''The Ezra Klein Show'' podcast. He is a co-founder of '' Vox'' and formerly served as the website's editor-at-large. He ha ...
invented another Friedman-based term: "Friedman's Choice ... states that our real choices in Iraq are 10 months or 10 years. Either we commit the resources to entirely rebuild the place over a decade, for which there is little support, or we tell everyone that we will be out within 10 months, or sooner, and we'll deal with the consequences from afar."


See also

*
List of humorous units of measurement Many people have made use of, or invented, units of measurement intended primarily for their humor value. This is a list of such units invented by sources that are notable for reasons other than having made the unit itself, and that are widel ...


References

{{Reflist


External links


Center for American Progress
interactive timeline Political neologisms Units of time Occupation of Iraq 2006 neologisms