Fransmart is a franchise development company responsible for the growth of many restaurant brands. Founded in 2000, the company has corporate headquarters in

Alexandria, Virginia Alexandria is an independent city in the northern region of the Commonwealth of Virginia, United States. It lies on the western bank of the Potomac River approximately south of downtown Washington, D.C. In 2020, the population was 159,467. ...

and

Irvine, California Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 197 ...

. Fransmart specializes in restaurant development and

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

of emerging brands. Among Fransmart's most notable successes are Five Guys Burgers & Fries,

Qdoba Mexican Grill Qdoba ( ) is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. After spending 15 years as a wholly owned subsidiary of Jack in the Box, the company was sold to a consortium of funds led by Apo ...

, and zpizza. Fransmart formed FranInvest, a private equity firm, in 2013 to make early-stage investments in emerging restaurant concepts. Dan Rowe is Fransmart's CEO and has served in this capacity since he founded Fransmart in 2000.

Work

Fransmart's current and past portfolio brands have opened thousands of restaurants around the world. Fransmart primarily targets emerging restaurant concepts that have the potential for expansion. It serves area and master developers, chain operators, and high-net-worth individuals.

Services

Fransmart services included but is not limited to management advisory, franchise program development, franchise sales, development of an ideal franchisee profile, franchise lead generation & marketing, branding, compliance and legal, geographic growth strategy, unit economics, and franchise systems.

Past and current franchises

Fransmart is responsible for building out many emerging restaurant franchise brands, service brands, and retail brands from single units to multi-unit chains found throughout the world.

''Non-Food Brands:''

Golden Heart Senior Care

Paymore

''Food Brands:''

Artichoke Basille's Pizza

Bob and Edith's

Café d'Avignon

Calii Love

Cauldron Ice Cream

Cook's Tortas

Curry Up Now

Five Guys Burgers & Fries

In 2002,

Five Guys Five Guys Enterprises LLC (doing business as both Five Guys Burgers and Fries, and simply Five Guys) is an American fast food restaurant chain focused on hamburgers, hot dogs, and french fries, and headquartered in Lorton, Virginia, part of ...

worked with Fransmart to expand its franchising expansion. In fact, the founder of Fransmart, Dan Rowe, was Five Guys first franchisee. In just a year and a half, permits were sold for over 300 locations making it the fastest growing restaurant chain in America. Five Guys currently has over 1,500 locations open throughout North America and the UK.

Greek From Greece Café Cuisine

The Halal Guys

In June 2014, Fransmart began representing the famous cult offering The Halal Guys, the food carts with the never-ending lines in New York City.

The Hummus and Pita

Ike's Love & Sandwiches

The Italian Place

Mamoun's Falafel

Fransmart began representing Mamoun's Falafel Restaurant in 2015.

MUTT'S Canine Cantina

Pi Pizzeria

The Pie Hole

Qdoba Mexican Grill

Dan Rowe, the founder of Fransmart began representing Z-Teca in 1998 and was one of the Brands that helped launch Fransmart in 2000. The brand changed its name to

Qdoba Qdoba ( ) is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. After spending 15 years as a wholly owned subsidiary of Jack in the Box, the company was sold to a consortium of funds led by Apo ...

, even though Z-Teca was a made-up name, there were lawsuits made because the name was too similar to other brands and it infringed on their trade names. In 2003 Qdoba was purchased by

Jack in the Box Jack in the Box is an American fast-food restaurant chain founded February 21, 1951, by Robert O. Peterson (1916–1994) in San Diego, California, where it is headquartered. The chain has over 2,200 locations, primarily serving the West Coast ...

for $45 million.

Rise Southern Biscuits and Righteous Chicken

Slapfish

Slapfish Slapfish is a fast casual seafood restaurant chain founded by Andrew Gruel. Headquartered in Huntington Beach, California, as of 2018 there are over 11 locations in the Southwestern United States, with new locations opening in other states inclu ...

is a seafood restaurant founded by celebrity chef

Andrew Gruel Andrew Gruel (born July 12, 1980) is an American chef and television personality, based in Orange County, California. He appeared as a judge on Food Network's '' Food Truck Face Off'' and as a host of FYI's ''Say It to My Face!'', and is the fou ...

and his partner Jethro Naude.

Taffer's Tavern

Wolfnights the gourmet wrap

References

External links

Fransmart, LLC

Fransmart Europe
American companies established in 2000 2000 establishments in Virginia Companies based in Alexandria, Virginia {{Company-stub